Digital Marketing: What it is and Why it Matters?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

Digital marketing differs from traditional marketing.

Why Digital Marketing Is Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else.

It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message.

Challenges Facing Digital Marketers Proliferation of digital channels.

Intensifying competition.

Exploding data volumes.

Three Keys to Digital Marketing Success Manage complex customer relationships across a variety of

channels – both digital and traditional.

Respond to and initiate dynamic customer interactions.

Extract value from big data to make better decisions faster.

So, what does it take to do digital marketing right? Here are keys to digital marketing strategies.

Learn the basics of digital marketing, how to manage customer relationships across all channels and, ultimately, how to build better customer relationships.