digital marketing trends that will help your future strategy
TRANSCRIPT
LATEST TRENDS AND FACTS IN
THAT WILL MAKE YOU CHANGE YOUR STRATEGY NOW
DIGITAL MARKETING
SOCIAL MEDIA IS NOT AN OPTION. IT’S A
MUST.
Around 40% of the world population has an internet connection today.
MOST CONSUMERS WOULDN’T CARE IF 73% OF BRANDS DISAPPEARED FOR GOOD
thecontentmarketing
69%
Of people say that content from brands have no relevance to them
9$
50%
Of them say „If I see this content I’ll go away to another brand
FORGET 4P. WELCOME 4E
ENGAGEMENT EXPERIENCE EXCLUSIVITY EMOTIONS
START WITH WHY
What the company does to fulfill that core belief.How the business fulfills that core belief.
The core belief of the business.
EMOTIONAL BRANDING IS WHAT MAKES A
BUSINESS STAND OUT.
HUMANIZE YOUR BRAND
Source: The Brand Storytelling Report 2015 by content marketing agency Headstream
Responders are more likely to buy the product in
the future if they really love a brand story.
Want to see and hear stories about regular
people
Couldn’t give an example of a memorable story told
by a brand.‘.
55% 66% 85%
LEVERAGE USER-GENETARED CONTENT
IN MARKETING
A #GoPro hashtag to add to their content so that GoPro’s social media team can find new videos uploaded to Facebook, Instagram, Twitter and Youtube.
#
A webpage dedicated to showing the best content generated by their customers.
www
Another webpage dedicated to explaining how users can upload and share content from different devices.
www
A big button urging viewers to upload their own videos.
>
AROUND 6,000 GOPRO VIDEOS ARE
POSTED ONLINE EACH DAY
INFLUENCER MARKETING WORKS BETTER THAN EVER
Change in the sentyment structure after starting engaging bloggers and opinions leaders.
• Somersby Blackbery introduced to bloggers and vloggers
• Bloggers post content about the new variant of Somersby
• Coordination with Facebook
• Consumers as brand ambassadors create content about the brand and promote the new beer drink
Discover key influencers with social listening in 3 steps
1.Track mentions about your brand2.Check who’s the most active and has the highest social media reach3.Reach out to influencers on social media and ask if they want to cooperate with you
EPHEMERAL MARKETING
More than 100,000 snap views.
5,500 new Snapchat followers on the day of the game.
2,400 campaign mentions on Twitter totaling 37m impressions.
2,500 new Twitter followers and 9,000 new Facebook fans.
THE WHITE HOUSE FOUND BRAND24
THROUGH GOOGLE
„Showing up in search results gets your brand in the game to be chosen, not just seen.
of
they use search to find local businessessmartphone users say
Source: www.thinkwithgoogle.com
82%
51%of
have discovered a new company or product when conducting a search
smartphone users
Source: www.thinkwithgoogle.com
SOCIAL MEDIA CRISIS CAN HAPPEN TO EVERY BRAND
• 90% of enterprises say they use social media to respond to customer service inquiries.
• But 58% of consumers who have tweeted about a bad experience never received a response from the offending company.
Source: Bluewolf
NESTLÉ CASE
TARGET BRANDJACKING
One Facebook user posing as official Target’s customer representative.
18,120 shares
55,290 likes
5,200 comments
Remember when Trolls were the kings of the world? Woo hoo! They're back and only at Target stores.RESULTS
SOCIAL MEDIA IS ALL ABOUT
ENGAGEMENT
Discover online discussions about your
brand and industry using social listening tools.
Design your own style of communication
that is consistent with your brand image.
Create relevant content that
resonates with your audience.
Interact with your community to increase
their engagement
ENGAGE SOCIAL MEDIA USERS
MORE TWEETS ABOUT
PLAYSTATIONMORE FOLLOWERS ON PLAYSTATION PROFILE
MORE POSITIVE CONTENT ABOUT
PLAYSTATION
55% 60% 88%
300 HOURS OF VIDEO CONTENT IS UPLOADED TO
YOUTUBE EVERY 60 SECONDS.
CONSUMERS ARE BUSIER THAN EVER
• 50% of consumers claim that they would wait only up to 10 seconds for a site to load before abandonment.
• For an e-commerce business, 1 second of delay may cost 7-percent reduction of conversions
Source: KissMetrics
Main reasons for site abandoment
73%Website was too slow51%
Website crashed, froze, or received
48%Website’s formatting was difficult to read
SOCIAL MEDIA AS SALES LEAD
GENERATION TOOL
• 88% of consumers read online reviews to determine the quality of a business.
• 39% of consumers read reviews on a regular basis.
• 82% of smartphone users say they consult their phones on purchases they’re about to make in a store
• 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations
Sources: Bright Local’s Local Consumer Review Survey, Micro-Moments: Your Guide to Winning the Shift to Mobile, Socialnomics
