Digital  marke,ng  trends…  and  future      

Wordpress  and  Internet  Marke,ng  

Krzysztof  Rogoza  Geneva  Digital  Marke,ng  Group  

gdmg.org  

All  about  Kris  

•  3D  professional  profile  

Do  you  believe?  

•  10  Sci-­‐Fi  Technologies  That  Already  Exist  hNp://www.youtube.com/watch?v=-­‐hcV422bQP0    

•  Next  IPhone  •  Glassware  ~  connector  with  a  smartphone  

•  G+  required  •  Limited  access  to  a  user’s  data    

New  trends  coming  to  the  market  

•  Facebook  Is  S,ll  Dominant  – But  TwiNer/G+  Ge_ng  More  Popular  

•  Content  Marke,ng  will  be  s,ll  King  – Conversion  is  a  key  à  la  Google  – Loca,on  based  content  marke,ng  

•  Social  shopping  (Groupon,  Comparis.ch)  – hNp://fr.comparis.ch/ak,onen/marktplatz/detail.aspx?id=393779    

•  Integra,on  of  online  with  offline    

 

New  trends  coming  to  the  market  (2)  

•  3D  prin,ng  (products  trial)  •  Mobile  solu,ons  (ads,  apps)  –  96%  subscrip,ons’  penetra,on  on  average  (source:  ITU)  –  But  21%  smartphone  penetra,on  (source:  KPCB)  –  loyalty  and  payment  apps  – mobile  shopping  predicted  to  drive  25%  of  retail  sales  by  2020  

•  More  images  (infographics),  but  also  video  •  BYOD  

   

And  mobile…  

•  cars  

Augmented  reality  

hNp://www.youtube.com/watch?v=tnRJaHZH9lo    

Augmented  reality  becomes  marke,ng  reality    via  the  virtual  design  of  products.  

QR  code??  

Deck  available  at  

hNps://www.facebook.com/groups/gvadmktg/  hNp://www.youtube.com/user/GVADMG    

•  Thank  you  for  your  aNen,on.  •  Hope  you    

Appendix  

Popcorn  ,me  

•  Microsoq  2010  hNp://www.youtube.com/watch?v=a6cNdhOKwi0    

•  25  Futuris,c  Technologies  You  May  Live  To  See  hNp://www.youtube.com/watch?v=dtbebPcWhe4    

•  DMKT  trends      hNp://www.youtube.com/watch?v=goLkZgx_i7o      

Resources  •  hNp://cmo.com/content/cmo-­‐com/home/insight/emerging.html  

(RSS)  •  hNp://www.socialmediaexaminer.com/marke,ng-­‐trends-­‐2013/  

•  hNp://www.entrepreneur.com/ar,cle/228390    

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