Digital trends: Advertising, content &

commerce

# 1: Its all about Mobile

#2 India will be the next Valley

#3 : Brand Advertising = Programmatic

# 4: Performance advertising will rule the roost

#5 : Mobile advertising = Transactional

# 6: Video consumption & advertising will skyrocket

#7 : Content consumption – off deck

#8 : On Demand services will keep scaling

# 9: User data - exploitation

# 10: Newer problems newer solutions

# 11: Ultimately Experiences and not Brands

Thanks !