digital marketing strategy that works - webinar slides

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Digital Marketing Strategy that works

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Digital Marketing Strategy that works - Webinar Slides - For more FREE training go to http://www.digitalbusinessinstitute.com/freetraining

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Page 1: Digital Marketing Strategy that works - Webinar Slides

Digital Marketing Strategythat works

Page 2: Digital Marketing Strategy that works - Webinar Slides

Track your time and your employees time to see where you are making the most money. 

Sign up for FREE today at timeblitzer.com using the promo code 'dbi'

Page 3: Digital Marketing Strategy that works - Webinar Slides

• Digital Marketing Specialist

• Co-founder of the Digital Business

Institute

• Training/Mentoring Business Owners

for over 8 years

Page 4: Digital Marketing Strategy that works - Webinar Slides

• 10 Digital Marketing Courses – All online

• What to do and how to do it

• Real-life experiences that work

• Video based tutorials, step-by-step, screen-by-screen

• 24/7 Access for 3 months

• Online support/discussion forum

• €93 - €75 + VAT

Page 5: Digital Marketing Strategy that works - Webinar Slides

What we are going to cover in the next 30 minutes

•Our Promise

•Our Message

• Pain/Pleasure Principle

• Customer Profiling - Define our Bob/Barbara

• Choosing which social network to use

• Publishing Plan

Page 6: Digital Marketing Strategy that works - Webinar Slides

STRATEGY

Page 7: Digital Marketing Strategy that works - Webinar Slides

Promise

Our promise is what we commit to deliver

We use promise because we understand the concept since we were children.

We know when a promise is made and know when a promise is broken.

Page 8: Digital Marketing Strategy that works - Webinar Slides

Promise in Business

We make promises to customers in business whether we know it or not.

Why, because it is expected by customers whether implied or not.

Page 9: Digital Marketing Strategy that works - Webinar Slides

My Promise in this Webinar

In this webinar, I promise I will show you how to create an effective Digital Marketing Strategy in 30 minutes.

Page 10: Digital Marketing Strategy that works - Webinar Slides

My Promise – Online Courses

In my online courses, I promise I will show you how to use Digital Marketing effectively to increase sales and save time & money

Page 11: Digital Marketing Strategy that works - Webinar Slides

Your Promise

In your business, what is your promise?

Page 12: Digital Marketing Strategy that works - Webinar Slides

Your Message

When you know what your promise is, you can be clear with your message(s)

What is your message based on your promise?

Page 13: Digital Marketing Strategy that works - Webinar Slides

Pain/Pleasure Principle

People make decisions to avoid pain or get pleasure, therefore one message I can share that gives pleasure or removes pain is……………………….

Example: Advice e.g. in a blog post or Facebook update

Page 14: Digital Marketing Strategy that works - Webinar Slides

Pain/Pleasure PrinciplePeople make decisions to avoid pain or get pleasure, therefore one action I can take and then share is ……..

Example: Create or do something and then share it in your blog, on Facebook/Twitter

Page 15: Digital Marketing Strategy that works - Webinar Slides

Pain/Pleasure Principle

Highlight the pleasure people get or pain they avoid from listening to and ultimately buying from you.

Example: More money, less time wasting

Page 16: Digital Marketing Strategy that works - Webinar Slides

People also make decisions based on emotion

Page 17: Digital Marketing Strategy that works - Webinar Slides

What emotion are people feeling when they interact with your business?

Plutchik’s Wheel of Emotions

What emotion do you want people to feel when they interact with your business?

Page 18: Digital Marketing Strategy that works - Webinar Slides

Define my Bob/Barbara

Age Gender Location Likes/InterestsGroup 1Group 2Group 3

Page 19: Digital Marketing Strategy that works - Webinar Slides

What Social Network do they use?

Facebook Twitter LinkedIn Blog YouTube Pinterest Google+

Group 1Group 2Group 3

Page 20: Digital Marketing Strategy that works - Webinar Slides

Publishing Plan - Content

The list of topics I am going to talk about are:________________________________________________________________________________________________________________________________________________________________

Page 21: Digital Marketing Strategy that works - Webinar Slides

Publishing Plan - Schedule

Facebook Twitter LinkedIn Blog YouTube Pinterest Google+

Frequency 4/Day 4/Day 4/Week 1/Week 1/Month 1/Day 1/Day

Page 22: Digital Marketing Strategy that works - Webinar Slides

Publishing Plan – Content Source

The sources I am going to use are:

•Blogs – feedly.com•Google Alerts – google.ie/alerts•Facebook (Facebook Lists)•Twitter (Twitter Lists)

Page 23: Digital Marketing Strategy that works - Webinar Slides

Final tips

• People buy when they are ready to buy, not when you are ready to sell. Digital Marketing keeps you ‘front-of-mind’.• Great marketing is joining the conversation a person is

already having with themselves. Social Media is a conversation.• Advertising is an interruption unless it is relevant, then it

becomes information. Knowing your Bob/Barbara will help you be relvant. • Add value, give before you ask.• People make choices to avoid pain/get pleasure and based

on emotion – ‘sell the sizzle, not the sausage’.

Page 24: Digital Marketing Strategy that works - Webinar Slides

• 10 Digital Marketing Courses – All online

• What to do and how to do it

• Real-life examples that work

• Video based tutorials, step-by-step, screen-by-

screen

• 24/7 Access for 3 months

• Online support/discussion forum

• €93 - €75 + VAT

Page 25: Digital Marketing Strategy that works - Webinar Slides
Page 26: Digital Marketing Strategy that works - Webinar Slides

Today’s Webinar Bonus

Buy 1, get 1 FREE

Order any 1 of our 10 coursesI will register you on a second course of your choice for FREE

BONUS VALUE: €93

Ends tomorrow

Page 27: Digital Marketing Strategy that works - Webinar Slides

Track your time and your employees time to see where you are making the most money. 

Sign up for FREE today at timeblitzer.com using the promo code 'dbi'

Page 28: Digital Marketing Strategy that works - Webinar Slides

Thank YouQ & A