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Page 1: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

DIGITAL MARKETING SPECIALIST

Page 2: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Table of Contents

Aboutthe Course

Step 1 : Fundamentals of Marketing

Step 4 : Become a data wizard

Step 5 : Become a SEO Whiz

Step 2 : Demystifying Digital Channels

Step 3 : Conversion and Strategy

Step 7 : Become a social media artist

Step 6 : Become a paid marketing master

Other Electives

06

08

10

12

14

16

16

16

03

Learning Path05

Key Features of Digital Marketing Specialist Masters Program

04

Page 3: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

About the CourseThe Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.

Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35+ liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.

03 | Acumen Envision

Page 4: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Key Features

Industry-recommended learning path

Access to 35+ live, instructor-led batches for the key course

Exclusive access to Digital Marketing Experts

Earn a Masters Certification on completion

Prepares learners for 12+ certifications

Covers 40+ digital marketing tools

More than 250 hours of high-quality eLearning

The Digital Marketing Specialist Masters Program is designed to transform you into a digital powerhouse

04 | Acumen Envision

Page 5: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Learning Path

DIGITAL MARKETING SPECIALIST

Optional ElectivesAdvanced Content Marketing

Advanced ConversionOptimizationAdvanced Mobile MarketingAdvanced Email Marketing

Fundamentals of Digital Marketing

SEO Tools & Techniques

Advanced web analyticsPerformance Analysis

Fundamentals of Marketing

Advanced SEO

AdvancedSocial Media

Social Media MarketingTools & Techniques

PPC Tools & Techniques

Advanced PPC

05 | Acumen Envision

STEP

STEP

STEPSTEP

STEP

1

Demystifying Digital Channels

STEP

2

Conversion and Strategy

STEP

3 4

6

7

5

Page 6: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

6 7STEPFundamentals of Marketing

Fundamentals of Marketing

1 2 3 4 5

This course will give you an overview of the fundamentals of Marketing including Search Engine Optimization, Digital Analytics, Google Analytics.

Key Learning Objectives

Gain an in-depth understanding of the search engine optimization (SEO) and fundamentals of digital marketing

Master digital marketing analytical tools - Google Analytics

06 | Acumen Envision

Introduction to Digital Marketing

Google Analytics

SEO Foundation

Digital Analytics Foundation

Course Curriculum

Page 7: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

6 7

07 | Acumen Envision

Demystifying Digital Channels

This course will make you an expert on digital channels and how to target the right audience. You will learn about Pay per click, Google Ads, social media, facebook marketing, youtube marketing, twitter, email, and mobile marketing, programmatic buying.

Key Learning Objectives

Become familiar with various digital marketing disciplines: social media marketing, pay-per-click (PPC), web analytics, mobile marketing, email marketing, programmatic buying

Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing

Learn how to formulate, plan, and execute e�ective digital marketing strategies with the right channel mix in our digital marketing strategy module

STEPDemystifying Digital Channels

1 3 4 52

PPC foundations

Google Ads Fundamentals

Content Marketing Foundations

Email Marketing Foundations

Social Media Foundations

Course Curriculum

Facebook Marketing

Youtube and Video Marketing

Twitter Marketing

Mobile Marketing

Programmatic Buying

Page 8: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

6 7

Conversion and Strategy

This digital marketing course on conversion and strategy covers the basics of website conversion rate optimization, marketing automation tools, and digital marketing strategies.

Key Learning Objectives

Gain an in-depth understanding of the various digital marketing disciplines: website conversion rate optimization, marketing automation, and digital marketing strategy

Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.

Conversion and StrategySTEP 1 4 52 3

Website Conversion Rate Optimization Foundations

Marketing Automation Foundations

Digital Marketing Strategy

Course Curriculum

Page 9: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

6 7

Advanced Web Analytics

The Advanced Web Analytics certification training program is designed to train learners in advanced web data analytics, multi-channel analytics, and qualitative search.

Prepared by leading web analytics experts, the course builds on the Digital Marketing Certified Associate training with deep expertise-building in all facets of web analytics. Real-world industry projects o�er a platform to acquire hands-on skills in popular web analytics platforms. The course equips learners with the knowledge required to assess visitor behavior and execute data-driven decisions for marketing teams.

Key Learning Objectives

Expertise in web data analytics and insight generation

Experience designing a multi-channel analytics strategy

Internal search and competitive intelligence analysis

Ability to confidently analyze and provide business solutions

Conduct qualitative research and deliver actionable, data-driven business insights

Become a Data Wizard 1 3 4 52 4STEP

09 | Acumen Envision

Page 10: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Introduction to Web Analytics

Key Performance Indicators and Analytical Techniques

Segmentation

Reports and Metrics Making Web Analytics Actionable

Web Data Analysis Guide

Qualitative Research

Experimentation and Testing

Competitive Intelligence Analysis

Multi-Channel Analytics

Dashboards

Industry Models Complex Measurement and Approaches

Social Media Analytics

Google-Specific Techniques and Reports

Course Curriculum

Page 11: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

6 71 3 42 45STEPBecome a SEO Whiz

Advanced SEO

The SEO Specialist Masters program is designed to transform learners into e�ective, industry-ready Search Engine Optimization specialists. Built around a structured learning path prescribed by industry experts, the program includes modules in all facets of search engine optimization, including on-page SEO, link building, content marketing, web analytics, and more. Gain experience in strategizing and executing inbound marketing initiatives with industry projects.

Key Learning Objectives

In-depth knowledge of keyword research to boost online visibility of a business

Hands-on experience in devising an SEO strategy to drive organic tra�c

Advanced link-building expertise, including internal link-structure analysis and optimization

Page 12: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Introduction to SEO

On-Page Best Practices

Keyword Research and Competitive Analysis

Design and Architecture

Site Optimization and Best Practices

Link-Building

SEO for Local Search

Conducting SEO Site Audits

Critical Algorithm Updates

SEO Tracking

SEO Career Path

Supplemental SEO Tools

Course Curriculum

Page 13: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

1 32STEPBecome a Paid Marketing Master

Advanced PPC

The PPC Specialist Masters Program is designed to transform learners into PPC marketing specialists. Prepared by leading influencers and thought leaders, the course o�ers in-depth training in all areas of PPC marketing. Real-world industry projects o�er hands-on experience in executing paid advertising campaigns for a variety of industries.

Key Learning Objectives

Deep expertise in the principles and techniques of PPC advertising, including the auction model, ranking algorithms, and post-click activity

Knowledge of the di�erences between search engines and their impact on campaigns

Hands-on experience testing campaign models, campaign settings, and campaign optimization techniques

Proficiency in writing ads, landing page development, and ad group design

Knowledge of market research techniques to analyze competitor PPC strategy

4 6 7

13 | Acumen Envision

5 6

Page 14: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Introduction to PPC Advertising

Introduction to Keywords and Match Types

Writing E�ective Ad Copy and Introduction to Landing Pages

Campaign Settings

Conversion Tracking, Bidding, and Reporting

The Content/Display Network

Account Organization

Quality Score

Creating Your Account Strategy and Launching and Monitoring

Accounts

Testing and Advanced Landing Page Strategy

Tools and Other Networks

Course Curriculum

Page 15: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

1 3 4 6 72 5STEPBecome a Social Media Artist

Advanced Social Media

The Advanced Social Media Course will transformyou into an industry-ready social media marketer.It combines the disciplines of advanced socialmedia, advanced content marketing andadvanced web analytics course to help youelevate your brand and execute compellingsocial campaigns. Fast-track your marketingcareer with this complete, structured advancedsocial media course.

Key Learning Objectives

Learn how to draw more tra�c, gain visibility, and promote brand

awareness

Knowledge of advanced social media principles and platforms

Hands-on experience implementing social media strategy and tactics

Sound understanding of influencer marketing

Deploy the latest strategies to plan, execute, and assess acomprehensive and e�ective social media campaign for corporations,government agencies, or non-profit organizations

15 | Acumen Envision

7

Page 16: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Introduction to Social Media

Creating a Social Media Strategy

Understanding Paid Earned and Owned Social Media

Social Sharing

Blogging for Business

Finding and Communicating with Influencers

Video and YouTube

YouTube Advertising

Social Networking and Facebook

Facebook Advertising

Microblogging and Twitter

Twitter Advertising

Online Reputation Management

Social Media Measurement

Social Media Analytics

Pinterest Marketing

Marketing through LinkedIn

Instagram

Course Curriculum

Page 17: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Other Electives:

Advanced Content Marketing

The Advanced Content Marketing Program trainslearners in the principles and techniques of contentmarketing. Prepared by leading influencers andthought leaders, the course o�ers avenues fordeep expertise building in planning, executing, andmonitoring content marketing strategy. The coursecovers all areas of content marketing, includingSMM, event marketing, content strategy, and more.

Advanced Conversion Optimization

The Advanced Conversion Optimization Programtrains learners in the principles and techniques ofoptimizing webpages to maximize lead conversionas well as drive revenue. Prepared by leadinginfluencers and conversion specialists, the coursecovers all elements of the discipline, includingpage design, persuasion, wire-framing, webanalytics, product optimization, and more.

Page 18: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social

Advanced Mobile Marketing

The Advanced Mobile Marketing Program isdesigned to transform learners into industry-readymobile marketers with skills in mobile advertising,responsive design, mobile analytics, and more.Prepared by leading experts in the field, the courseis a great choice for teams of marketingprofessionals, business development professionals,and entrepreneurs.

Advanced Email Marketing

The Advanced Email Marketing Program isdesigned to transform learners into emailmarketing strategists. Prepared by leading digitalmarketing experts, the course trains learners instrategizing and executing email campaigns for allpurposes, including sales, promotions, businesssolicitations, brand building, and credibilitybuilding.

Page 19: Digital Marketing Specialist V6 - acumenenvision.com · Step 5 : Become a SEO Whiz Step 2 : Demystifying Digital Channels Step 3 : Conversion and Strategy Step 7 : Become a social