Digital MarketingStudent Market Transition Camp

2014.11.29

We will together discover,

Why of Digital Marketing

Big picture - DM Strategy Map

What does it mean for me?

External Trend Internal Change

Digitisation of Experience New Customer Flow Social Network Mass Attraction

Physical Digital ! !

this connection is key to bridging the AIESEC experience and making it come “alive.” !

How the heck do you create effective

marketing campaigns?

I don�t know how to structure or lead marketing

teams effectively

Lack of confidence and inability to lead others with a strong vision

How do I plan for marketing results

and ROI budgets?

I/team does not know how to

utilize analytics to guide

marketing decisions

How to balance everything :(

The Challenge You Might Face

Customer intelligence is key to winning marketing that sells.

What % of your marketing has research behind it?

AIESEC is progressing through fundamental changes.

WE are the key person to make this change.

Top 3 Things That Will Change Everything in AIESEC.!

New Customer Flows!!

enabled by the Global Information System.!

Transformed Brand Experience that works like a Social Network as opposed to a closed-system. !

Automation of customer management process and the new focus on mass-attraction and brand experience delivery. !

MC DM Strategy Map

MC DM Strategy Map

• oGIP Web • National Web • Leads Management Tool • Initial Contents • National Standards (Brand

Model, Visuals, Events, Emails) • HR & Mechanism

• National Campaign Designs • National Content Release • National Lead Management • Local DM Education & Support • Local Leads Nurturing • CI Materials

• National Leads Tracking • Web Traffic Tracking • Web Optimisation • Conversion Strategy • Key words Optimisation

ImplementationPreparation Tracking

Implementation

Preparation

Tracking

oGIP Web

aiesec.cn

Leads Mgmt Tool

Initial Contents

National Standards

HR & Mechanism

National Campaigns

National ContentsLead Management

Brand Toolkit

Visual Guidance

Events Guidance

Email Templates

Local DM Education

Local Leads Nurturing

CI Materials

National Leads Tracking

Web Traffic Tracking

Web Optimisation

Key Words Optimisation

Search Engine Optimisation

Blogs

Reports

Videos

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oGIP Web

aiesec.cn

Leads Mgmt Tool

Initial Contents

National Standards

HR & Mechanism

National Campaigns

National Contents

National Lead Management

Local DM Education

Local Leads NurturingCI Materials

National Leads Tracking

Web Traffic Tracking

Web Optimisation

Key Words Optimisation

Search Engine Optimisation

Local Involvement

Local Involvement

• Design • Writing • Market Research/ Data Analysis • Media Monitor • Campaign Design • Event Manager

National Task Force Local Execution

• Awareness building • Converting • Showcasing

Customise Product Packaging

Localise DM Strategies

Physical EwA for Brand Building

Leads Nurturing

Opportunity Marketing

Physical EwA for Calling Purchase

Story Collection

Showcasing through PR

Customise Product Packaging Localise DM Strategies Physical EwA for Brand Building

Awareness Building

Leads Nurturing Opportunity Marketing Physical EwA for Calling Purchase

Converting

Story Collection Showcasing through PR

Showcasing

Your Support Network

Chuck NCT Fellow!VPs

• Digital Channels • Leads management • National Website to drive

awareness • Digital Insights

• Cotent Creation • Design Support • CI Materials • Brand Guidelines • Campaign Support

• ⽆无限可能

Your Arsenal

Brand Toolkit Visual Guidance Events Guidance Email Templates

Blogs Reports Videos

oGIP Web aiesec.cn

National Campaigns CI Materials