digital marketing road map

ENHANCING BUSINESS WITH PIONEERING THOUGHTS…. 1


Marketing & Strategy

Marketing strategy is the fundamental goal of increasing sales and achieving

a sustainable competitive advantage. We have expert Market Researchers to

perform in depth Research on your industry trends and help you in moving

ahead your competitors.

Ideation, Growth & Improvement

Ideation is a methodology to improve the

Organization’s strategy. Our team will frame the

strategy by understanding business internal

strengths and weaknesses. We frame detail

marketing plan that sets specific actions to put the strategy into practice.

Website Audit & Related Suggestions

We audit your website information, content,

evaluation of ranking, and the quality of a website. This

is done to identify and improve any shortcomings that

might not have been picked up if a website audit was

not preformed.


Competitive Analysis

You probably already have a good idea of who the top competitors are in your space. Although, it’s important to

remember that based on level of activity, these may vary from network to network. Once you’ve identified your

competitors, the next step is to determine where you stand in relation to them. Most brands have an active

Facebook and Twitter but many do not have an account on other networks like Pinterest, Tumblr, Instagram,

YouTube, etc.


Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website on organic

search engine result pages (SERPs), by incorporating search engine friendly elements into a

website. A successful search engine optimization campaign will have, as part of the

improvements, carefully select, relevant, keywords which the on-page optimization will be

designed to make prominent for search engine algorithms. Search engine optimization is

broken down into two basic areas: on-page, and off-page optimization. On-page

optimization refers to website elements which comprise a web page, such as HTML code,

textual content, and images.


Keyword Research & Analysis

Keyword research is the process of finding popular search

terms and subsequently using them to perform search

engine optimization (SEO) for a website. We use keyword

research as a vital part of our inbound marketing strategy.

On Page & Off Page Activities

Once you have your keywords sorted out, it is time to start building and optimizing your websites has two

major components, On Page and off page SEO.

On Page SEO refers to settings you can apply on the website so that it is optimized for search engines.

Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage.


Social Media Marketing

We plan & Set Social Goals

Spreading the word socially. 5ine is comprised of an innovative and seasoned group of social media marketing

professionals with extensive experience in the brave new world of social media. The major goal is to create brand

awareness and serve customers digitally.


Choosing of Tactics & Metrics

We brainstorm that serve both business and user goals.

Targeting is important in every area of marketing.

Every company has a different target audience so it makes

sense to adapt your tactics and target your specific

prospects on the social platform they visit most. Trying

new things can be fun and refreshing, for both you and

your audience. We choose the tactics and metrics to reach

social media goal.

Social Engines

Social Media Keyword Research

The foundation of social media marketing is built on keywords.

Researching keywords helps anticipate the demand for topics and to

reveal the particular phrases being searched on. Applying keyword

insight into the optimization of text, images, video and other media

formats published to the web allows a business to cast wider and

smarter web from which to capture future customers.


Online Business Persona

Buyer personas describe your ideal customer. They help you make

decisions about marketing and sales processes. We will dig into the

details of creating a buyer persona. Creating a persona will lead to a

better product, better marketing, and a better business.

Listen

It’s a fact that every significant business now gets feedback spread across the web,

and it doesn’t matter whether they want it or not. This is a big change. Listening to

your customers can revolutionize your business.

Engage in Conversation

Conversations are one of our best tools in building

relationships, creating an atmosphere of trust, promoting

learning and performance improvement, and solving problems.

We encourage conversations through social media.


Email marketing

Email marketing is one of the only channels that consumers ask to receive. The majority of businesses utilising the

platform only send messages to those who have signed up to receive them. This can allow for much higher

conversion rates as a business is only targeting those who already have an interest in their brand.

SMS Marketing

SMS is highly effective for reaching out to customers. SMS

messages are likely to be opened within just five minutes of

being received. This makes SMS great for appointment

reminders, limited time contests and coupon promotions.


Analytics

With the analytic report, you will be able to fine tune your website, and do a new

copywriting on any page that is not converting well. In the end, it will bring you

more quality prospects, and thus gaining more customers in the near future.

Test, Measure & Refine

In Digital marketing, measurement is about as reliable as a print magazine’s circulation, but knowing your potential

audience does have value because it represents your potential sales lead pool.


Thank You

digital marketing road map

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