Digital Marketing Pop Quiz

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Post on 22-Jan-2015




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This pop quiz was given to students at the Art Institute of Phoenix on June 2, 2010. Questions cover concepts and interesting facts related to digital marketing. Answers are listed at the bottom of the page.


<ul><li> 1. Art Institute of Phoenix Pop Quiz Interactive Marketing 6.02.10 1. What percentage of people use Google vs. other search engines (Yahoo, Bing,, etc.)?A. 12%B. 65%C. 91%D. 48%2. Which of the following is not an interactive marketing agency?A. Hensley &amp; Co B. Sitewire C. Off Madison AveD. Terralever3. Email marketing is primarily considered a(n) __________________ tactic.A. Attraction B. AcquisitionC. Conversion D. Retention4. Which social media Web site has the most traffic?A. Facebook B. MySpaceC. TwitterD. LinkedIn5. Which of the following is not a conventional size for online advertisements (aka banner ads)?A. 120x600B. 728x90 C. 150x150D. 468x606. In what year was the World Wide Web invented?A. 1995 B. 1989 C. 1974 D. 19607. What has made an impact in the fall of traditional newspapers?A. The Green Movement C. Craigs List B. Online Media &amp; Blogs D. All of the Above8. What factor does not play a role in natural search engine rankings?A. How much money you spend with Google C. Your domain name B. Links to your site D. Meta data9. The percentage of people that click on an ad vs. those who see it is known as:A. Conversion rateB. Attrition rate C. Open rateD. Clickthrough rate10. How many iPads have been sold since they were first introduced?A. 50,000 B. 500,000C. 2,000,000D. 5,000, | 480.389.5435Copyright 2010. Teach to Fish Digital, LLC </li></ul> <p> 2. Answers: 1B, 2A, 3D, 4A, 5C, 6B, 7D, 8A, 9D, 10C | 480.389.5435 Copyright 2010. Teach to Fish Digital, LLC </p>