digital marketing philippines: what you need to know about filipinos and internet usage
DESCRIPTION
Filipinos' internet usage continue to rise. You will be surprised by these data.TRANSCRIPT
Digital Marketing
Philippines:
Filipinos and Internet Usage
• There are 2.4 billion internet users worldwide
• 33.6 million are in the Philippines
Philippines is a fast rising country when it comes to digital media.
Filipino internet audience is the fastest growing in Asia
• 52% of Filipinos have high speed internet connection at home
• 42% are online daily spending
• 21.5 hours online a week
Filipinos are searching
• 6.8 million internet users are searching
• 84% users engage in search / navigation activities
• 63% users search on mobile everyday
Filipino consumers use their phones to research everywhere
• 69% at home
• 21% on the go
• 17% in a store
• 14% on public transport
Filipinos are open to online ads• 35% are open to relevant ads
• 83% believe relevant ads make lives easier
• 85% of Filipinos watch online videos on products/services they’re buying
Filipinos are world’s second on multimedia usage
• In a five-hour span, they spend 99 minutes on the TV
• 143 minutes on laptops
• 174 minutes on smartphones
• and 110 minutes on tablets, with some being used simultaneously
• It's projected that there will be 66 million internet users in the Philippines by 2016.
• This means that there will be larger marketing for search advertising and social media which are good for online marketers and businesses!
• Way to go Philippines!
Sources:
• Google Partners – google.com/partners
• Digitalmoz - http://digitalmoz.com/seo-in-the-philippines/why-small-businesses-in-the-philippines-should-start-doing-seo-right-this-very-moment/
• Inquirer - http://technology.inquirer.net/34966/ph-worlds-second-on-multimedia-usage
• Visit digitalmoz.com for more info about internet marketing in the Philippines!