digital marketing landscape: social media, spring 2014

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Anthem Marketing Solutions 549 W. Randolph, Suite 700, Chicago IL, 60661 312.441.0382 www.anthemedge.com Spring 2014 Digital Marketing Landscape: Social Media

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Page 1: Digital Marketing Landscape: Social Media, Spring 2014

Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Spring 2014

Digital Marketing Landscape: Social Media

Page 2: Digital Marketing Landscape: Social Media, Spring 2014

Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Introduction Keeping up with digital marketing concepts and technologies can be an overwhelming task for most marketers, as the landscape continually evolves and players shift. Numerous attempts have been made to make sense of display ad technology, social media, mobile marketing, and other major sectors of the broader digital ecosystem, including from the IAB and other industry organizations. But the most popular are a series of charts called LUMAscapes. LUMAscapes provide a visual tool to help organize the multitude of players and specializations involved in digital marketing. They have been described as “the most recognizable and easily referencable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.”1 LUMAscapes are produced by a technology-focused investment bank, LUMA Partners, self-described as “a strategic advisory firm focused at the intersection of media and technology”.2 Over 1,700,000 views and downloads suggests there’s a need for this kind of information. Our clients love these things, because they provide a quick snapshot of the landscape and help them better understand each space. We thought, however, that they could be made even more valuable if they went a step further and included a detailed description of each of the categories they defined, and defined linkages between the categories. Marketers, after all, remain marketers, not technologists. So what we’ve attempted to do with this series of documents is to gather the best descriptions we could find rather than trying to develop wholly original material. Following is our attempt to aggregate more detail around the social media landscape.

How to Use This Document As a general overview to provide top-line explanations and sharpen your general understanding

of the social media marketplace

To build shared definitions of industry jargon and common terminology

As a reference guide for specific areas of need

To identify the major players in various facets of social media marketing at a point in time

To inform you of external agencies and service providers and related resources

* * * * *

We hope you find this as useful as we have inside our organization, in helping to educate our team and our clients, and to inform our activities in social media marketing. John Keenan Sarah Good CEO/Managing Partner Director, Business Development [email protected] [email protected] (312) 441-0385 (312) 441-0382

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

The Social LUMAscape3

Basic Concepts Social Ads The newest form of online advertising, "social ads" are small, banner-like ads tied to social networking users' activities and placed on their profile pages. For example on Facebook, members use mini-feeds and news feeds to keep up with the activities of their friends. So, for example, a friend of "Erin" might receive an update in their news feed that she just bought an iPhone, and include Erin's photo as well as a small Apple ad with an image of an iPhone and a link to the Apple site. Social ads are the result of a combination of social action and content, and it spreads virally. Marketers can target social ads according to more than a dozen demographic and behavioral criteria--including country, age, gender, political views, movies, and relationship status. Ads are typically sold via auction on a CPC and CPM basis.4 Social Graph The social graph depicts personal relations of Internet users. In short, it is a social network, where the word graph has been taken from Graph theory to emphasize that rigorous mathematical analysis will be

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

applied as opposed to the relational representation in a social network. The social graph has been referred to as "the global mapping of everybody and how they're related".5 Interest Graph An interest graph is an online representation of the specific things in which an individual is interested. Interest graphs have perceived utility and value because of the premise that people’s interests are a major aspect of who they are, forming part of their personal identity, and can be used as indicators of such things as what they might want to do or buy, where they might want to go, or who they might want to meet, follow or vote for.6 Difference Between Interest Graph and Social Graph Interest graphs and social graphs are closely related, but they are not the same thing. Interest graphs are used to create people’s interest networks. Where Facebook and other social networks are organized around an individual’s friends, or social graph, interest networks are organized around an individual’s interests, their interest graph. Much as social graphs are maps of individuals’ social media connections that follow them across the web, interest graphs as maps of individuals’ interests can likewise follow them across the web. In this way an individual’s interests, as represented in an interest graph, provide a means of further personalizing the web based on intersecting the interest graphs with web content. Interest graphs or interest networks can in some cases be derived from social graphs or social networks and may maintain their context within that social network. These are specifically social interest graphs or interest-based social graphs. For an interest graph to be accurate and expressive, it needs to take into account explicitly declared interests, for example "Likes" on Facebook or “Interests” in a LinkedIn profile, as well as implicit interest inferred from user activities such as clicks, comments, [tagged] photos and check-ins. Social networks are often a source for this data.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Marketing Management The 8 Functions of Social Media Management Solutions:8

1. Monitoring. 2. Publishing. Managing social media almost implies publishing content to multiple places.

Publishing systems can be basic, but also feature rich, including things like editorial calendar functionality, content libraries and sharing across departments or brands and the like.

3. Engagement. Engagement implies these systems need to make it easy for you to respond, interact, comment and share with the networks you’re connected to in efficient and effective ways.

4. Organizational Management. Social Media Management Solutions should provide at least internal work flow functionality, allowing you to assign internal team members tasks, but perhaps also governance and controls to ensure certain employees or stakeholders can access only the social outposts and publishing channels in their responsibility set.

5. Lead & Conversion Tracking. There must be a business outcome from our social activities or we’re not going to be allowed to participate in social much longer. Your SMMS provider should plug into your current lead tracking system and delineate where your new social leads are coming from.

6. Measurement. Strong SMMS vendors will tie website analytics, eCommerce/Lead Generation metrics and social metrics together in a unified dashboard or report.

7. Customer Relationship Management. From simple audit trails of how many times and in what context you have communicated with your company’s Facebook fans or Twitter followers to more robust CRM integration where your customer database is infused with social contact information and connectivity, CRM will continue to be the next big thing in this space.

8. Social Advertising Management. Social Media Management Solution providers should also allow you to manage your advertising on those platforms in their interface.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Publishing Platforms A social publishing platform is a software tool that organizes your marketing content, including text, images, and video, and allows you to publish across multiple destinations with a single click.

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Social Promotion Platforms Social promotion platforms allow you to easily design and manage sweepstakes and contests that run on social media networks, including Facebook, Twitter, Instagram and others.

Social Advertising Platforms Social advertising relies on social information or networks in generating, targeting, and delivering marketing communications. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. Social advertising platforms have emerged to help marketers effectively buy these ads, manage large groups of them, target granular audiences, and measure effectiveness. Forrester explicitly defines these as:

11 Platforms that help marketers buy, manage, optimize, and measure ads on public social

networks such as Facebook and Twitter12

Page 7: Digital Marketing Landscape: Social Media, Spring 2014

Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Ad Networks An ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not 13 possible with analog media alternatives.14 Social ad networks focus on serving ads within the social media landscape.

Social Intelligence Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media, all in real-time. These insights give unbiased information about consumer opinion of your company. Additionally, social media intelligence can reveal actions that need to be taken to improve your business and customer satisfaction.15 Social Media Intelligence comes from: listening, engaging, measuring, and adapting.

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Social Business Software Social business software, also often described as “enterprise social software”, comprises social software as used in business/commercial contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication.17

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Specific social software tools which programmers have adapted for enterprise use include:

hypertext and unstructured search tools wikis microblogging

blogs for storytelling and sharing personal knowledge and experiences

enterprise social bookmarking for tagging and building organizational knowledge

RSS and Activity Streams for signaling collaborative planning software for peer-

based project planning and management

ideas banks for ideation (idea generation) social networking tools

mash-ups for visualization prediction markets for forecasting and

identifying risks.

social profile for displaying users' social graph and activity stream

social bookmarking

social search Web Content Management System instant messaging file sharing

URL Shorteners URL shortening is a technique on the web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page. This is especially convenient for messaging technologies such as Twitter and Identi.ca which severely limit the number of characters that may be used in a message.19 20

Analytics Social analytics measure the impact of social media on business. It is an evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels. 21 There is currently no single vendor that can effectively measure all aspects of social media. While many vendors in this space offer capable tools with usable interfaces, the reality is that businesses turn to multiple solutions for capturing, analyzing and interpreting their social media activities.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Brand Engagement Brand engagement is the process of forming an emotional or rational attachment between a person and a brand.23 Social brand engagement tools facilitate interaction with customers through social media.

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Social Scoring The act of rating a person's level of influence based on evaluating one's followers, friends, and postings on social networks such as Twitter and Facebook. It is important to note that "social scoring" is subjective and imperfect. Most analytics companies rely heavily on a user’s Twitter and Facebook profiles, leaving out other online activities, like blogging or posting YouTube videos. As for influence in the offline world — it doesn’t count. 25 26

Blogging Platforms A blogging platform describes software designed to simplify creating and maintaining weblogs.27 Essential business blogging platform features:28 1. Uses Your Business' Own URL. 2. Enables Subscriptions Via RSS and Email. 3. Automatically Integrates With Social Media: 4. Makes Publishing Easy. 5. Reports Email & RSS Subscriber Growth Over Time. 6. Tracks Article Performance. 7. Measures Visitors and Leads. 8. Offers SEO Help Based on Keywords. 9. Tracks Your Competition as Compared to You. 10. Offers Technical Support. 11. Offers Marketing Expertise.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Stream Platforms Stream platforms allow you to read, comment and post to all of your networks from a single interface, across various types of content, including photos, videos, bookmarks, and blog posts. 30

Content Curation Social media content curation is simply filtering through all the interesting content across the web and sharing the best news, articles, videos and infographics on your social channels.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Commerce Platforms Social commerce is a subset of e-commerce that uses social media to assist in the online buying and selling of products and services. In other words, it is a mashup of e-commerce and social networking, integrating best practices in catalog, merchandising, and shopping cart processes with consumer-to-consumer (C2C) engagement, content sharing, and social activity. According to Fred Cavazza in Forbes, the foundations of social commerce were established years ago in the book Cluetrain Manifesto: "Markets are conversations." He identifies six practices associated with social commerce:

1. Buyer community (GDGT) 2. Group buying (Groupon, Living Social) 3. Purchase sharing (JustBoughtIt) 4. Curation (Polyvore, Pinterest) 5. Social advice (Fashism) 6. Co-shopping

Online marketers like the idea of getting advice from trusted individuals (word-of-mouse) because research shows it increases the users' trust in one retailer over another. It's considered the Holy Grail of marketing: Making your customers your marketers. 32

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Social Data Social media data refers in digital marketing to all forms of data collected on social media. Social media data related to an individual are contained in and extracted from social profiles, posts and different forms of activities.34 Social data expresses social media in a computer-readable format (e.g. JSON) and shares metadata about the content to help provide not only content, but context. Metadata often includes information about location, engagement and links shared. Unlike social media, social data is focused strictly on publicly shared experiences. Otherwise boiled down, social media is readable by

humans and made for human interaction while social data is social media that is readable by computers.35 Social data include:

Socio-demographic characteristics Interests Activities Facebook likes Location data

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social TV Consumers appear to love using social media while they watch TV. Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation. Social TV is how these ideas are being made tangible.37 38 It can be used in many valuable ways: There are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social/Mobile Apps & Games A social application is a web application that additionally leverages social identity, data, and features or services.39 A mobile app is application software designed to run on smartphones, tablet computers and other mobile devices.40

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Community Platforms An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. Many means are used in social software separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars.42 A community platform is a software tool that powers the design, building, and ongoing management of an online community. Top 10 features to look for in an online community platform:43 1. Data synchronization with your CRM

database. 2. Single sign-on to the organization’s

main website. 3. E-mail notifications sent on a

schedule determined by the end user. 4. Resource directory, file

upload/download, or document sharing.

5. Discussion forums or groups. 6. Auto-login e-mail notification links. 7. Mobile friendly pages. 8. Messaging engine. 9. Reports. 10. Design flexibility.

Community Platform Evaluation Framework 44

Page 14: Digital Marketing Landscape: Social Media, Spring 2014

Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Twitter Apps A Twitter App is an application that takes advantage of the Twitter API to leverage Twitter’s massive stream of data, often called the firehose, and deliver a customized experience for the app’s user.45 46

Facebook Apps An interactive software application developed to utilize the core technologies of the Facebook platform to create an extensive social media framework for the app. Facebook Apps integrate Facebook's News Feed, Notifications, various social channels and other features to generate awareness and interest in the app by Facebook users.47

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Facebook Gaming A social network game is a type of online game that is played through social networks, and typically features multiplayer and asynchronous gameplay mechanics. Social network games are most often implemented as browser games, but can also be implemented on other platforms such as mobile devices. They are distinct from browser based games in the way they leverage the player's social graph and individual user data that is hosted on the social network.49 50

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Search & Browsing Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the search query. Search results produced by social search engine give more visibility to content created or touched by users in the Social Graph. Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms.51

52 Social Networks - Other Seven Major Social Network Categories: 53

1. Social Connections, e.g. Facebook. 2. Multimedia Sharing, e.g. Vine. 3. Professional, e.g. LinkedIn. 4. Informational, e.g. Quora. 5. Educational, e.g. Epic Ed. 6. Hobbies, e.g. Hobeze. 7. Academic, e.g. Academia.edu.

Social Shopping Social shopping is a method of commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.54

Group shopping sites encourage groups of people to buy together at wholesale prices. These include companies like Groupon and LivingSocial.

Shopping communities bring like-minded people together to discuss, share, and shop. 55

Recommendation engines allow shoppers to provide advice to fellow shoppers. Social Shopping Marketplaces which bring sellers and buyers together to connect and transact Shared Shopping mechanisms for catalog-based ecommerce sites allow shoppers to form ad-hoc

collaborative shopping groups.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Referral “Social referrals” refers to traffic to your site via content and/or links posted on social outposts such as Facebook and Twitter by yourself and others. This is from a combination of brand-driven referrals (posting a link to your Twitter/Facebook accounts), amplified sharing (consumer retweets), and via built-in sharing tools tied to content on your site. For many companies, social referral traffic has risen to probably the #2 or #3 source of referral traffic (behind organic search and any online advertising).56 Social referrals tend to have a very short shelf life, and while true, some of the major search engines are starting to 57 index them, their “relevancy” value in the eyes of search engines diminishes quickly.58 Social referral tools provide automation for design and deployment of social referral campaigns, including measurement and reporting.

Types of Social Referral Content:

Breaking News Viral Content, such as a funny video or photo Online Coupons/Sales/Offers Interesting/Informative Stories/Blog Posts

Social Content & Forums An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, are not necessarily traded in real time, and are at least temporarily archived. A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish.59 Forums are like social mixers, where everyone is at equal level, milling about and discussing with others. These many to many communication tools allow anyone to start a topic and anyone to respond to one. Members are often at equal level, and content is usually segmented by topic. (rather than by people).60 Tools for social content sharing and forums support the creation and management of forums. 61

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Login/Sharing Social login, also known as social sign-in, is a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party website in lieu of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more and more reliable demographic information to web developers. Social login is often considered a gateway to many of the recent trends in social software and social commerce because it can be used as a mechanism for both authentication and authorization. 62 63

Gamification Gamification is the use of game mechanics and game design techniques in non-game contexts. Typically it applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. 64 Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.65 A few definitions:66

A game is structured play, usually for fun.

Gameplay is interaction inside of a game.

Game Mechanics are constructs or tactics commonly used in games to encourage gameplay. These are things like badges, points, leader boards, levels, challenges, achievements and virtual sheep you can put on your virtual farm.

Game Dynamics are strategies commonly used in game design based on psychological motivations. These include things like “Appointments,” in which someone does something to gain a reward, “Avoidance,” in which someone does something to avoid a punishment, or the “Free Lunch” dynamic, in which people feel they are getting something because of their behavior.

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. We can assign currencies to each one of these motivations to reward people for desired behaviors.

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Content Sharing (Reviews/Q&As/Docs) Content sharing tools facilitate the sharing of photo, video and audio content. Review sites allow users to write reviews, rate products, submit comments, and indicate which reviews are helpful.67 Peer-to-peer Q&A tools accelerate purchase decisions, improve customer satisfaction, and reduce calls to your contact center by making it easy for people to find answers - when customers type their question, the tool displays similar questions and related answers before the customer posts something new.68 Shoppers feel more confident buying products and services from e-retailers when the latter can demonstrate that real people have posted real reviews of the items on sale in the past.69 70

Image/Video Sharing Image/video sharing is the publishing or transfer of a user's digital photos or videos online, thus enabling the user to share them with others (publicly or privately). This function is provided through both websites and applications that facilitate the upload and display of images/videos. The term can also be loosely applied to the use of online photo galleries that are set up and managed by individual users, including photoblogs. Sharing means that other users can view, but not necessarily download, the images, users being able to select different copyright options.71 72

About Anthem Marketing Solutions

Anthem Marketing Solutions helps clients turn big data into smart growth. We are a data-driven marketing agency that provides strategy and cutting-edge tools to solve challenges for today’s omni-channel marketer. Serving clients across a broad range of industries, including Red Robin Gourmet Burgers, Scotts Miracle-Gro, and Unilever, Anthem Marketing Solutions is one of the fastest growing companies in America, according to Inc. Magazine's Annual Inc. 500|5000 rankings in 2012 and 2013.

Visit us online at www.AnthemEdge.com or, for more information email: [email protected]

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Marketing Management Spredfast Votigo Sprinklr Involver ThisMoment Vitrue Syncapse Shoutlet Social Publishing Platforms Hootsuite Awareness Viral Heat Social Ware Argyle Social Sprout Social Social Flow Mutual Mind Social Volt Social Ad Networks Lifestreet Media Rockyou 33 Across 140 Proof Radiumone Local Response Social Business Software Passenger Lithium Jive Telligent Newsgator URL Shorteners Bit.ly Tiny Arrows Tiny URL Ow.ly

Social Promotion Platforms Offerpop Zuberance Strutta Extole Ambassador Fanzilla North Social Social Apps HQ Seesmic BzzAgent Snap App Fan Appz CrowdTap Social Amp Social Advertising Platforms Nanigans Adapt.ly Spruce Media Involved Media TBG Social Tyer Brand Networks Alchemy Kenshoo Ybrant Digital Social Code Twelvefold Media Marin Software Kinetic Social Unified Blinq Media Analytics Awe.sm Kontagent Campalyst Mixpanel Webtrends Simply Measured

Social Intelligence Trendrr Attensity Visible Traackr Networked Insights Crimson Hexagon Synthesio Trackur evolve24 SDL Actionly Bottlenose Truex Sysomos Converseon Colligent Brand Protect Netbase Social Scoring Klout Empire Avenue Peer Index Kred Social Brand Engagement Social Vibe Ad.ly Moontoast TrialPay Napkin Labs App Savvy Visible Measures My Likes Dynamic Signal Social Chorus Sponsor Pay Unruly Sharethrough Blogging Platforms Wordpress Tumblr Posterous Squarespace

Stream Platforms Uber Media AOL Livestream Hootsuite Content Curation Flipboard Hunch Buzzfeed SkyGrid Storify Social Data LiveRamp DataSift Topsy GNIP Social TV Tunerfish Snappy TV Samba Viggle Umami IntoNow Miso Yap.tv Social Commerce Platforms ShopTab Live Gamer Moluko Storenvy Vendorshopsocial.com Fluid Milyoni Shopigniter 8

th Bridge

Muncom

Links

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

Social Apps & Games Waze Radius Booyah hi5 Playjam Playphone Foursquare Foodspotting Community Platforms Vuku Grou.ps Buddypress Mixxt Groupsite Ning Twitter Apps TwitPic TweetMeme Stocktwits Cadmus Twitvid WeFollow Chirpify Facebook Apps Zoosk Causes Snap Interactive Badoo Smule Booshaka Branchout

Facebook Gaming Playdom Socialpoint EA Ubisoft Zynga Kabam Metrogames Crowdstar PopCap Digital Chocolate 6 Waves Social Search & Browsing Topsy Wink StumbleUpon Spokeo Whos Talkin Social Networks - Other LinkedIn Plaxo MeetMe Tagged Path Club Penguin Orkut Google + Skout Merchant Circle Habbo Renren Nextdoor Gaia hi5 Friendster

Social Shopping Giantnerd Swipely Wanelo Svpply Kaboodle Lockerz Zaarly Thisnext Social Referral Shop Socially Turn To Curebit 500 Friends Social Content & Forums Echo Rebelmouse Disqus Facebook LiveFyre Insparq Mass Relevance Videogenie Power Reviews Social Login/Sharing Janrain Conduit Gigya Onesite Addthis Sharethis

Gamification Badgeville Punchtab Bunchball Crowdtwist Actionable Big Door Content Sharing Dropbox Box Yelp Pinterest Quora Digg Angie’s List Reddit Topix Fotopedia Scribd Everplaces Slideshare Image/Video Sharing Instagram Smug Mug Snapchat Imgur Pixable Photobucket Flickr Klip Olapic

Links (cont’d)

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Anthem Marketing Solutions ● 549 W. Randolph, Suite 700, Chicago IL, 60661 ● 312.441.0382 ● www.anthemedge.com

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