digital marketing course in gurgaon- digihorse

6
Digital Marketing Training www.digihorse.in

Upload: digital-marketing-training-in-gurgaon

Post on 11-Apr-2017

109 views

Category:

Education


0 download

TRANSCRIPT

Page 1: Digital Marketing Course in Gurgaon- DigiHorse

Digital Marketing Training

www.digihorse.in

Page 2: Digital Marketing Course in Gurgaon- DigiHorse

www.digihorse.in

Introduction to Digital Marketing TrainingØDigital MarketingDigital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive.

Page 3: Digital Marketing Course in Gurgaon- DigiHorse

www.digihorse.in

What is Digital Marketing?ØDigital marketing is the process of building and maintaining customers relationship through online activities to facilitate the exchange of ideas, product and services that satisfy the goal of both parties.

Ideas People Locations

Page 4: Digital Marketing Course in Gurgaon- DigiHorse

www.digihorse.in

Why people are going online ?Ø

With constant growth of the web, and more people connecting every day. Digital marketing has become a necessity for many organization. That also include the small business who wants to trade online and to make a name for themselves on the web.

The web is crowded with information. If you have a website, people with same interest can reach you and help to develop your business.

Ø

Ø

Ø

Ø

For information on new products, service or location.If they have questions.Looking for some help.If they want some information on some individuals or

organization

Page 5: Digital Marketing Course in Gurgaon- DigiHorse

www.digihorse.in

Benefits of Digital Marketing.Ø

Ø

Ø

Ø

Ø

Ø

Ø

Ø

Ø

Puts the consumer in control.Provide convenience.Drives brand loyalty.Reduce the selling cycle.Build your brand.Reduce the cost of sales.Provide targeted results.Its measurable and cost effective

Page 6: Digital Marketing Course in Gurgaon- DigiHorse

www.digihorse.in

Key Components of Digital Marketing.Ø

Ø

Ø

Ø

Ø

Ø

Ø

Ø

Ø

Website Design.SEO- Search Engine OptimizationPPC – Pay per clickSMM- Social Media MarketingEmail Marketing.Display AdvertisingContent marketingAffiliate Marketing