Creating Brand

EnthusiasmDigitalized Marketing

What is Digital Marketing?

Communication across electronic channels that encourage interaction and sharing leading to viral marketing via buzz (word-

of-mouth) and shared relationships.

Why go Digital? Communications technology

has always been a driving force in marketing. Today, the

technology space has advanced in many different fields, from email to mobile messaging to

social media, creating a convergence that is stretching

the limits of marketing paradigms.

Leading Brands have come to realize that it is no longer about reach. Its about relevancy and consumer engagement.

Digital media provide brands with a unique opportunity to create a two-way relationship with consumers, ultimately building brand awareness, driving sales, retaining loyalty and creating enduring brand equity.

Other benefits?

Engagement and Interaction More Cost Effective Fits into Existing Campaigns Better Targeting

More Measurable“Instant” Turnaround TimeTactical Response

Mobile Marketing

Mobile Marketing• Mobile, is undeniably the most powerful

tool in today’s new media mix. • With the attention levels of today’s

consumer having far passed saturation, mobile marketing offers an alternative to traditional mass media that has mass reach with personal appeal.

• With a tele-density of over 150 million GSM lines in Nigeria concentrated among the 15–40 years demographic bracket (55.5% of the entire population) SMS marketing is undeniably the most cost effective medium available today.

Mobile Arsenal • SMS – Short Message Service (main mobile communication

vehicle). • Caller tones – Jingles/songs/announcement heard by callers

before a call is connected.• Voice Casting – Automated phone calls with pre-recorded

message. • Mobile video – Short documentary video/infomercial for mobile

phones.• Bluetooth Casting – Mobile content transmitter/disseminator

(distribution of all branded/promo material via blue tooth) • Short Code – special easy to remember number to aid effective

2-way communications and interactive response.

Benefits of SMS • Cost-effective - SMS is the most cost-effective way of

communicating to any mobile audience. Data is transmitted via more mobile channels compared with voice, and can be delivered to a handset at a fraction of the cost of voice call.

• High Reach – Mobile is the most patronised and used communication medium among Nigerians and recipients can be reached wherever they are.

• High Response to Calls-to-Action - There is a high level of attention for any text message that is received by the individual.

• Immediacy - An SMS is typically delivered within seconds which makes it an extremely reliable means of getting time-sensitive messages to recipients.

• Personal and Discreet - One SMS - one recipient. SMS messages are sent to individual mobile handsets where it is personal and aimed at that specific individual, allowing for compelling one-to-one communications.

SMS CampaignsSMS Awareness campaign This is basically to create Top-of-mind-awareness TOMA for products and services. It can also be used to support existing campaigns on Radio, TV or Newspapers. Different messages can be blasted to specific areas and neighbourhoods.Consumer Promo A discount/consumer promo can be blasted to areas with weak sales to drive up sales and encourage trade stocking within the catchment area. Mobile Coupon This is to encourage brand loyalty and trial purchases (for first-time users). Most effective for clearance sales and during festive periods.

SMS Cost Implication

You can use your own database at no cost. Database Rented is yours but managed on your behalf

GSM Database (Number rental – paid once) – below 1,000,000 N 1.00 each

GSM Database (Number rental – paid once) – above 1,000,000 N 0.75 each

SMS Credit – MTN & Glo - 900,000 - 100,000 N 2.20 each

SMS Credit – MTN & Glo - above 1,000,000 N 1.59 each

SMS Credit – Airtel & Etisalat - 900,000 - 100,000 N 1.50 each

SMS Credit – Airtel & Etisalat - above 1,000,000 N 1.18 each

Minimum Order: 500 SMS Credits @ N3.90

Social Media Marketing

Social Media• Social media is a revolutionary force that has come to

redefine the way we do businesses and manage our relationships on an unprecedented scale.

• Social media potency lies in its reach and cross platform access (Mobile phones, Tablets and PCs).

• The main focus of social media is to create buzz, maintain top of mind presence, influence the influencers, strengthen brand equity and engender demand and goodwill.

• Social media also confers “exclusivity” on FMCG brands.

Facebook Marketing• Facebook is a social platform that connects

people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos.

• Facebook gives individuals the power to share and make the world more open.

• The most effective use of Facebook is to create deeper engagement, promote brand value, leverage relationships and build trust. All these leads ultimately to increased patronage.

Some Facebook stats

Overall Nigerian Stats

155,215,573 - Nigerians

45,039,711 - Internet Users

5,030,940 - Facebook Users

350,000 - Unique Daily Users

Facebook World Facts

Over 400 million Users

100 million Mobile Users

250 million Monthly Users

Nigeria’s most visited website

State Audience size1 Lagos State 73,0002 Imo State 19,0003 Oyo State 19,0004 Edo State 54,0005 Ogun State 73,0006 Kano State 10,0007 Ondo State 89,0008 Ekiti State 36,0009 Yobe State 5,000

10 Osun State 29,00011 Kwara State 32,00012 Abia State 13,00013 Anambra State 26,00014 Benue State 2,00015 Taraba State 8,00016 Nasarawa State 14,00017 Plateau State 13,00018 Borno State 24,00019 Katsina State 2,00020 Zamfara State 2,000

Based on Profile Information and other meta-tags

Facebook stats for Target Audience

Target your message based on • Age, Location, Sex, Marital status, Family size, Interests, phone type, etc?

You need only phone number & address (emails and websites are added advantage)

Facebook PageGeneral Ads

page post like story

page like story

Sponsored stories

Fan Page

Facebook Cost Implication

Show your advert to Nigerians and the world at

50k per view (impression) Min package: 20,000 impressions spread over 2 days @ N10,000.00

1 Impression = 1 advert display

Online Initiatives

Google Ad words MarketingGoogle is the world’s most popular search engine and Nigeria’s second most visited site. Most internet users source for information primarily via search engines. Google adwords uses keywords to display sponsored result that are relevant to the information being searched for.For instance, a search with the entry “Nokia phones” is likely to display sponsored results and ads from phone retailers/dealers. The Keyword here being “phones”.

Adword Cost Implication

Show your advert to Nigerians or any part of the world at

43k per Search Result Display (impression) Min package: 20,000 impressions @ N 8,600.00

Who we are• Design Larisa is a 361 degrees Marketing

Communications Firm. • Our distinction lies in the fact that we operate as an

“hybrid Agency” (combining the benefits of traditional advertising with effectiveness of Digital marketing - Internet, social and mobile).

• Staffed by experienced professionals with over 21 years cumulative experience, we bring a fresh perspective that ensures your continued success in a highly competitive, ever changing marketing landscape.

Our mission

Our mission is to enhance our clients’ capacity to do business by facilitating

goodwill via effective marketing communication between the brand and

her publics (both internal & external).

Lets talk today!It will give us great pleasure to

make a capability presentation to you at your earliest convenience.

Reach us as convenient via;

…creative brand expressions

Adewale Alaba (COO)08191594076, 08098710627

Design LarisaPlot 4, Block 5Dove Estate, Off Unity Str.,Oke-odo, Ile-EpoLagos.

designlarisa@gmail.com

Facebook.com/designlarisa

Twitter.com/designlarisa

Thank you