1. Urmimala Chakraborty

2. What Is Digital Marketing? Why Go Digital? Types Of Digital Marketing Sketching Digital Marketing Plan What Digital Marketing Comprise Of Tools Of Digital Marketing Users Of Digital Marketing Opportunities Of Digital Marketing Digital Marketing Of Levis Digital Marketing Of Nokia Advantages And Disadvantages Of Digital Marketing Conclusion Recommendations 3. Marketing that makes use of electronic devices such as computers, tablets, smart phones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. 4. 89% of Internet users regularly use a search engine for products and services Usage of Internet across the world increasing exponentially Internet is no longer a niche marketing channel worthy of investment for the futureMost Economical Marketing Medium to reach a large, astute and knowledgeable audience 5. PULL DIGITAL MARKETING The consumer actively seeks the marketing content, often via web searches or opening an email, text or message Websites and blogs are examples of pull digital marketing Users have to navigate to the website to view the content Search engine optimization is one tactic used to increase activity 6. PUSH DIGITAL MARKETING The marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs Email and text messaging can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message Push marketing is also known as spam. 7. Reach The goal is to find which method will allow you to reach the largest targeted audience within your budgetAct How are you going to achieve interaction with these customers and prospects in order to get them to buy your products, use your services?Engage Customer acquisition and retention are the overarching goals of the ENGAGE phase. 8. Online Banner AdvertisingSearch Engine Optimization (SEO) Email Marketing and Blogging Wireless Text Messaging Pay Per Click(PPC) etc. 9. What Is Online Banner Advertising? A rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar Banner ads are image-based rather than text-based and are a popular form of website advertising The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website 10. What is search engine optimization(SEO)? SEO simply increases the chances of your Website to be be founded through searching in Search engines Like google,Ping etc.When they search about which You provide in your website 11. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness 12. PPC is pay per click PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, pay per click 13. TV AdsMobile MarketingInternet MarketingSocial Media MarketingRadio Ads 14. Small to Medium Businesses increasingly rely upon online digital marketing techniques and distribution channelsDigital communications and multimedia technologies are significantly changing the way Small & Medium size Businesses communicate with their customers to promote products and market services 15. 100% 80% 60% 40%50% 36%20%6%4%4%COMPANY WEBSITEOTHERS0% TVMOBILESOCIAL MEDIA 16. Incremental Revenues Reduced Cost of Marketing and Promotion Comprehensive ExposureEnhanced Brand Image Better Customer Relationship Management Better Measurement and Performance Analysis 17. TypePrivateIndustry Founded Founder(s)Clothing 1853 Levi StraussHeadquartersSan Francisco, California, U.S.Number of locations470 company-operated storesArea servedWorldwideKey peopleStephen C. Neal, Chairman of the Board Chip Bergh, President and CEOProducts Revenue Operating income Net incomeJeans $1,099 billion (FY 2013) $119 million (FY 2013) $48 million (FY 2013)Owner(s)Descendants of Levi StraussEmployees16,200 (FY 2013)WebsiteLevi Strauss Homepage 18. MARKET SHARE OF LEVIS 5.60%Japan8.80%41.20%China14.60% Rest of Asia PacificIndia 29.70% South Korea 19. 100% 80% 60%40% 20% 0%33%27% 5%15%8%12% 20. 41.44%NO58.55% YES 21. 100.00%75.00% 55%50.00% 28.80% 25.00% 9.20%7%0.00%TVMOBILEINTERNETOTHERS 22. Type Industry Founded Founders Headquarter Number Of Locations Key People Products Services Revenue Employees WebsitePublic Company Telecommunications equipment 1865 Fredrik Idestam & Leo Mechelin Finland Worldwide Risto Siilasmaa ,Chairman Mobile phones Maps and navigation, music,messaging & media,software. 30.176 billion (2013) 97,798 Nokia.com 23. EUROPE 7% ASIA PACIFIC13%29% CHINA14%MIDDLE EAST & AFRICALATIN AMERICA10%27% NORTH AMERICA 24. 100.00% 75.00% 50.00%46.87% 26.56%25.00%9.37%7.81%9.37%0.00% TVMOBILESOCIAL MEDIAECOMPANY'S COMMERCE WEBSITE 25. 40%NO60% YES 26. 100.00%75.00% 42.85% 50.00%28.57% 17.85%25.00%10.71%0.00% TVSOCIAL MEDIAE-COMMERCECOMPANY WEBSITE 27. Potential to reach mass amounts of people in less time Welcomes interaction from your audience Provides additional branding and promotion for your company or product Less expensive than traditional marketing campaigns Easy to measure the success of your campaign 28. Lacking an actual presence Risky Uncertain Needs a relatively strong technological knowledge Time Consuming Expensive 29. Companies needs to balance between traditional marketing and digital marketing.Digital marketing would grow in terms of size and value. Social Media is cheapest and easiest way to attract the customer. Both nokia and levis should continue innovating and adopting new and modern methods and technologies to maintain their position and to remain in this competitive market. 30. Digital marketing reach is 82% -85% of Levis and Nokia respectively. Levis needs to increase its presence on TV.Nokia should try to innovate further in order to attract more customers Nokia needs to increase its presence in social sites to reach out more customers