It is estimated that the Digital industry has grown to 40 billion US$ globally and to a few thousand crore Rupees in India. Industry trends all point to Digital Marketing being one of the most sought after professions following the rapid evolution of social, internet and mobile market-ing in recent years.

At the core, Digital Marketing is the promotion of brands using social media, digital brand strategy, search marketing & optimization and more.

The immense impact of Social Media Networks such as Twitter, Facebook and others is of global pro-portions and has the power to influence and change world events. We have all recently witnessed a true social revolution where Facebook & Twitter were used to mobilize masses in Egypt and beam out pictures, videos, testimonies and amateur news reports updated to the minute across the entire world.

Big brands are realizing the huge potential of online media platforms, social conversations and the cus-tomer engagement factor. It is consumers who are leading the digital revolution - marketers are spending less than 15 percent of their time in digital media, consumers are spending well over 30 per-cent. This imbalance is bound to be corrected and the future will see an acute shortage of trained, knowledgeable professionals who understand the intricacies of digital marketing, strategy and social media marketing.

The job prospects in Digital Marketing are promising and the demand is high for skilled professionals. 5 of the top 10 job trends for the year 2012, will focus on digital media. There will be tremendous de-mand for profiles like Business Development Managers, Online Marketing Managers, Social & Digital Marketing Managers, Social Media Directors, Interactive Media Strategists, Web Marketing & PR Man-agers and Marketing Program Specialists.

Contact Us for Details:

Talees Rizvi | Director

Tackyon IT Consulting Private Ltd.,

VPS - 18, 2nd Floor, Shipra Krishna Vista Plaza,

Indirapuram, Ghaziabad, Delhi - NCR

Phone: 9310634007, 0120 6450105

www.tackyon.org

Session 1: The Digital Marketing Landscape

Role of digital marketing (scope & context)

Emerging trends

Technology shifts

The online ecosystem

Learning :To get a deep understanding on how technology, consumer mindset and media shifts are creating a com-pletely new marketing landscape. Get an insight into the rapidly evolving ecosystem that defines how brands con-nect with consumers in the online world.

Session 2: The Digital Consumer

Online consumer definition & types

Audience segmentation and profiling

Consumer online usage and behavior

Emerging trends and patterns in digital consumption

Consumer engagement – meaning and implication

Learning :Understand how online consumers differ from the offline ones in terms of usage and behavior – what in-teractions drive consumer behavior, how to research and create online profiles. Learn about the new social graph and techno graphic profiling methodologies.

Session 3: Digital Strategy & Planning

Key elements in digital planning

Planning process (acquisition, development & reten-tion)

Competitive online mapping

Key metrics across different stages of the consumers' online journey

Key digital channel selection

Online lead generation vs. retention

Learning :Learn how to evolve a robust end-to-end digital strategy by using various frameworks – understand the in-ter-play between media planning and discipline planning. Learn how to use different metrics and KPI’s for evaluating success across each stage of consumer/site interaction.

Session 4: Online Advertising – Content & Format

Display advertising

Inventory management

Online Video – trends, adoption & consumption – monetization

In Game advertising

Content distribution and delivery

Ad serving, tagging, analyzing and reporting

Learning :This Session covers the basics of IAB guidelines in online advertising – learn about adver-gaming opportuni-ties and understand of how to tag, track and analyze con-sumer online behavior.

Session 5: Mobile Marketing

The 3rd screen

Landscape & trends

Mobile advertising – WAP & mobile search

Mobile applications and consumer usage behavior

Role of the service provider, publisher & consumer

The Next level of mobile interaction

Learning :Learn about the latest applications in mobile communication, understand how to plan, integrate and execute mobile campaigns.

Session 6: Email Marketing

Principles and best practice

In-house, rental, vendors and 3rd party

Email platforms

Dynamic campaign management tools

Testing & Optimization

Trigger marketing

Contact strategy

Learning Outcomes : Get a deeper understanding of how to use email as a powerful channel in your digital plans – the dos and don’ts of email marketing, learn how to set up trig-ger marketing campaigns and contact strategies, learn how to run different tests to optimize.

Curriculum for Workshop The Digital industry in India is expected to grow from INR 500 crore to a few 1000 crore business resulting in a se-vere lack of trained Digital professionals. To cater to this growing need and also help working professionals to keep up with the growing demands of this sector, Tackyon has developed modular course on Digital Marketing.

Session 7: Web Analytics and Site Optimization

Site metrics and key goals

Customer journey mapping

Engagement metrics – what they are and how to use them?

Pre and post click behavior

Testing : A/B split & Multivariate

Understanding key site tracking & monitoring platforms

Learning :Understand how to develop site journeys, see which metrics matter most in the engagement and conver-sion process, learn about A/B split and multivariate testing and how improve ROI.

Session 8: Search Engine Optimization

What is SEO?

Process and methodology

Top 20 SEO tips

Long tail in SEO

Link building

Key word analysis, process and optimization

Learning :Get around the complexity of SEO. Learn how to get a site SEO compliant – learn to optimize campaigns and site content to get better organic rankings, learn how to plan and execute SEO projects.

Session 9: Website Design and Usability

Approach to Web Design

Usability Process

Technology platforms

Site build and best practice – content, layout and navi-gational tools

Info architecture

Learning :This Session covers the fundamental aspects of site design and & building. Get to know the different tech-nology platforms used in site development, learn about W3C and Web Master Tools. Learn technical specifications of online project management, from wire frame develop-ment to site testing and hosting.

Session 10: Online Creative

Online / Offline creative integration

Copy writing for online marketing

Creativity and engagement

Best practice creative – banners, promos, videos

Online Viral and buzz marketing – case studies

How can creativity become a core differentiator online?

Learning :Learn how to judge what creative works online – what are the key elements that guarantee engagement and

a good brand experience. Learn about how to create viral campaigns and the principles & guidelines of online buzz marketing.

Session 11: Digital Media (Planning, Buying and Execution)

Channel planning

Online media mix modeling

Ad serving, tagging and reporting

Bought, owned and earned media

Online sales funnel and key metrics at each stage

Behavioral targeting

Role of publishers, Networks and exchanges

Learning :Learn how to plan, develop and execute digital media campaigns, learn how to use behavioral targeting to optimize media budgets and how to develop dashboards for key metrics.

Session 12: Emerging Digital Platforms & Channels

IPTV and digital radio

Gaming

Video: the next level

Mobile platforms

Social networking and user generated content sites

Learning :Understand how emerging digital platforms will impact strategy and planning in the future, will things like social marketing sites fade away, will YouTube finally have a viable revenue model, will Facebook continue to dominate the social networking phenomenon etc.

Session 13: ECRM

Online database management

Online profiling and segmentation

Online data mining, modeling & warehousing

Online retention, e-loyalty

E- commerce

Learning :Learn about how CRM and digital marketing share a strong synergy - how customer profiling and seg-mentation works in the online world. What are the factors that drive successful e-commerce and get a deeper insight into some of the biggest e-CRM programmer in the world?

Session 14: Search Engine Marketing

Paid versus natural Search

SEM landscape

Landing pages and their importance in conversion analysis

Google vs. Bing vs. Yahoo

Search Methodology

Learning :Learn how to develop a SEM strategy and how to work in close proximity with media partners. Understand the implica-tion of best practice landing pages, and practice class room as-signments on setting up and running a Google Ad Words ac-count.

Session 15: Social Media & e-PR

Online reputation management

Social Media measuring, monitoring & reporting

Tracking & Monitoring platforms

Content seeding

How to use blogs, forums and discussion boards

Blogs, forums and communities

Viral campaigns and the social graph

Learning :See how social influence marketing can help brands connect with their audiences more effectively. How brands need to move from interruption to engagement. Understand and learn how tracking tools can help map online buzz and conversations – how to seed content and impact senti-ment online.

Session 16: Permission Marketing

Online legal environment

Data protection

Legislation (local and global)

Personalization & customization

Compliance best practice

Learning :Learn about all the laws effecting digital marketing – the guidelines surrounding compliance as well as consumer pri-vacy rights in India

We work extensively towards improving the standards of digital mar-keting services offered by the different professionals by helping them improve their skills and learn new tricks of the trade in digital market-ing. Since, digital marketing is the new order of the day today; we pro-vide skilled and the latest digital marketing strategies and the best online marketing techniques as part of our training program and courses offered for digital marketing.

Our digital marketing training encompasses a wide domain of sections such as organic SEO, paid advertising, off page search engine optimiza-tion, PPC campaigns, latest banner ads and SEM techniques, social me-dia marketing and social media management programs, keyword re-search and competitors analysis, region-specific keyword analysis, SEO roadmap development, geographical business targeting, identification and targeting of niche markets, SEO consultation, website analysis and much more.

Our training program is lead by the industry experts and the veteran internet marketing experts that have years of experience in the do-main and offer quality training services for improvement of the diver-gent skills in digital marketing that is applicable both at the individual-istic as well as corporate level of client servicing.

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Type of Training Duration Fees Before 30 April 2012(Inclusive of Service tax)

Fees After 30 April 2012 (Inclusive of Service tax)

Fee

Digital Marketing Workshop 2 Days Rs. 10,500.00per Person Rs. 12,000.00per Person

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Mode of Payment Cheque/DD / Transaction ID Bank Amount Date of Payment

Cheque / DD

Bank Transfer/ Cash Deposit

Indian Overseas Bank

ICICI Bank

Registration For Date

25 & 26 May2012

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Terms and Conditions

1. Fee includes Tea/Snacks and Lunch on the day of Seminar.

2. The programs are non-residential and from 9:00 am to 5:30 pm.

3. The Seminar is subject to alterations/cancellations/changes etc. at the sole discretion of Tackyon I T Consulting Pvt . Ltd.

4. All special offers are subject to alterations/cancellations/ changes etc. at the sole dis-cretion of Tackyon I T Consulting Pvt . Ltd. without any prior notice whatsoever.

5. There w ill be no refunds if the nominee cancels nomination.

6. In case the program is rescheduled, due to unforeseen / unavoidable reasons, partici-pant s would be given an option of alternative date.

7. Nominations will be accepted on first come first serve basis.

8. Nomination Forms should reach us by courier and Call– 0120- 6450105

9. Nominations will be deemed to be complete only w hen the payment s have been received in full and realized by Tackyon I T Consulting Private LTD.

10. Please Confirm your presence over the email and call 0120- 6450105, hrtrain-ing@tackyon.org

11. The confirmation Email will be sent to all the participant s that shall serve as Entry Pass to the seminar.

12. A certificate of participation will be given to all fully paid participants.

13. Tackyon IT Consulting Private LTD. reserves the right to close the number of nomina-tions for a particular program.

14. All disputes are subject to NOIDA Jurisdiction only.

15. Accommodation can be arranged on prior notification at the venue or a near by loca-tion.

Send and Call the Filled Forms with Payments to

Tackyon IT Consulting Private Ltd.,

VPS - 18, 2nd Floor, Shipra Krishna Vista Plaza,

Indirapuram, Ghaziabad Delhi - NCR

Phone: 9310634007, 120 6450105

Please Mention the phone number on Courier