digital marketing
TRANSCRIPT
.
© 2012 MAGNE Consulting. and/or its affiliates. All rights reserved.
MAGNE CONSULTING Pvt. Ltd
“Designing & Managing Your Digital Profile”
1
Agenda
■Our Offering’s
■MAGNE’s Story
■Our Credentials
2
Digital Profile @ What
Digital Profile of a brand enables
Reach to a large segment of Online Users/ New Channel
Customer Profiling
Agile Customer Communication
Cost Effective
Helps in creating a “Buzz” around the brand keeping the brand “Fresh’
3
Market Research
Social Marketing
Posting On Various
Online Forums
Business Networking
Online Brand
Advertising
Search Marketing
Portals
Analytics
Objectivity Analysis
MAGNE’s Offering – Digital Profile Management
Branding
Thought Leadership
Customer Service
Agility
4
How we execute with your help
• Building up a Community and Increasing Interactivity - i.e. Increasing Reach. By using a combination of following techniques Bulk Emails, Word of Mouth, Bulk SMS, Mass Community Building through the Face book Ad, Google Adwords , Banner Ads etc
• A dashboard is created to understand the demographics and various trends in Customer Behavior, and expectations
• Design and Set Up of Digital Profile - Designing and setting up of Digital Profile (Portal , Social Media Channels and Business Networking Channels) in sync with objectives identified and the governance framework of the brand.
• Objective of the Digital Profile – Short term, Mid Term and Long Term.
• Know the “Brand” - Genesis of Brand, brand Perception & its market validation.; Understanding the current marketing Strategy of brand, Understanding the target group.
• Designing of Framework – Creation of Content; Management framework
• Building a Roadmap
Strategy and
Roadmap
Digital Profile
Set - Up
Digital Profile
Management Analytics
5
Our USPs
■ Ability to understand the key business objectives and design the
digital profile to map them in a periodic manner.
■ Over 50 + Man years experience of design , development and
management of customer Digital Profile.
■ Understanding of the “State of Art” technologies in online space and
the ability to marry them with business, marketing and governance
framework for the given organization.
6
Agenda
■Our Offering’s
■The MAGNE Story
■Our Credentials
7
The MAGNE’s Story
■ MAGNE Consulting Pvt. Ltd. is a Professional Management Company
(headquartered in Kolkata) which specializes in providing Advisory &
Implementation Services around Technology, Marketing & Operations
■ Team MAGNE believes in creating “VALUE” for its customers, i.e. –
eValuate , Acquire Knowledge, Launch , Upkeep and Enhance
technology process of an organization.
■ Team MAGNE consist of Business Analyst, Project managers, Web
designers , graphic designers, specialist in Architecture Design and
Quality control.
8
MAGNE’s Team
Team Strength (13)
■ The current MAGNE team composition
■ Executive Directors (2)
■ Principal Consultant/ Associate Directors (3)
■ Senior Consultant (4)
■ Consultant (2)
■ Shared Services (2)
Advisors
■ MAGNE shares a close association with some very talented and experienced
brains spanning academia and industry and has been benefitted with their
presence both at the strategic and operation level
9
Our Team – Executive Directors
Mitul Das
■ Mitul has got around 11+ years of experience and brings to the table a unique combination
of working on almost all aspects of IT value chain. He has journeyed from being a Solution
Architect specializing in SOA to heading the Sales & Marketing for an Indian IT SME ; in the
path traversed he has also worked as a lead consultant for strategic consulting
engagements
■ Mitul brings in a strong domain knowledge in ‘Retail’ and has design and development of
Retail point solutions
■ Mitul is a MCA from Jadavpur University, Kolkata and has done diploma in Strategic
Management from IIM-C
Ayesha Hazra
■ Ayesha has got around 12+ years of experience and brings to the table a comprehensive
experience in “Retail Domain” along with “Product Strategy & Planning” and has lead
several initiatives in conceiving business solutions for Retail Vertical.
■ She has got comprehensive experience of handling Retail SME accounts like Blue & Blues,
BRL, HUNT, Touristor, Steel Junction etc. whereby she led the engagement right from sales
, consulting to product deployment
■ Ayesha has co-authored articles on ‘SToRAI’ the flagship publication of RAI on ‘Adoption of
analytics for Indian Retail SMEs’
■ Ayesha is an Electrical Engineer from Jadavpur University, Kolkata and has done her
management from SPJMR,Mumbai
10
Our Team – Associate Director
Jayanta Chatterjee
■ More than 15+ years of total experience including 11+ years in web development with
experiences in User Interface design for web, desktop and mobile. Handled various kind of
project including Static Website development, Open Source CMS application, Open Source
Shopping Cart application, e-learning, iPhone and iPad application (UI), WAP site etc.
■ Extensive knowledge and experience in W3C Web standards (HTML 5/XHTML, CSS),
cross-browser compatibility issues. Also, have Knowledge of Web 2.0, Ajax, Unicode and
internationalization.
■ Strong empathic skills, able to understand how and why an interface succeeds or fails and
spot problems in layout, architecture, flow, copy or presentation before they go into
production.
■ Experience in leading web projects from a requirements gathering stage through design
and build to delivery.
■ Strong understanding of user-centered design principles with the ability to address
complex design problems and provide sound design solutions.
11
We are not “power-point” consultants
■ We believe in delivering outcomes, and not reports or software solutions
■ We are fact-based – and always keep long-term, sustainable profitability at the heart of
every outcome we design
■ We get “hands-on”, and draw from our experience in similar clients as well as
larger/international benchmarks
We are independent
■ Whilst we have capabilities in managing large, transformational IT-enabled
programmes and solutions, we have no "downstream" commitments to any one
product, vendor, solution or system integrator. Our recommendations are based
solely on your needs.
We are young, and we are hungry
■ You may not have heard of MAGNE, but we are backed up by seasoned and experienced
profiles from blue-chip firms who have been there, done that – but coming with an
entrepreneurial vigour to make a difference
We at MAGNE believe in becoming a true trusted partner in the transformational journey –
and not just advise recommendations those are not implementable
12
Agenda
■The MAGNE Story
■Our Offering’s
■Our Credentials
13
■ Set Up Digital Platforms for …
– For a Kids Apparel Brand with PAN India presence (with e-commerce implementation)
– One of the most upcoming Leather Accessories brand with Pan India presence , with e-
commerce implementation.
– Set Up an Online grocery Store for a brand in Western India
– A community portal for a very known CS of Eastern India.
Some of Our Stories
14
■ Digital Media Partners to ….
– A well known Fashion Jewellery brand in Eastern Region. 2000+ members in the Online space
created in 3 months with a high degree of interactivity
– One of the most upcoming Leather Accessories brand with Pan India presence. 2500+ people
created in the Online space.
– Well known Fashion house which deals with both ethnic women wear and also has a in house
designer label. The platform created reflects fashion in the truest sense
– Lifestyle brand which deals with Home Cleaning Products.
– Social media partner for ISKCON’s Kolkata Rath Yatra Strategizing and implementing their
entire Social Media presence through different Social media channels like Facebook, Blogspot,
Youtube, etc.
Some of Our Stories
15
Some of our Clients
.
© 2012 MAGNE Consulting. and/or its affiliates. All rights reserved.
MAGNE CONSULTING Pvt. Ltd
MAGNE Consulting Pvt. Ltd
www.magneconsulting.com
www.facebook.com/magneconsulting
Ph:+913324432101
Contacts