Digital Interactive Symposium: Edinburgh Business Models in Virtual Worlds

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Digital Interactive Symposium: Edinburgh Business Models in Virtual Worlds. 27 August 2010 Andy Moseby, Corporate Partner. Recent activity. ?. Lazard capital markets 2010 forecasts. Valuations. Qualitative : Proprietary technology Point of differentiation Breadth of service offering - PowerPoint PPT Presentation

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<ul><li><p>Digital Interactive Symposium: EdinburghBusiness Models in Virtual Worlds</p><p>27 August 2010Andy Moseby, Corporate Partner</p></li><li><p>Recent activity?</p></li><li><p>Lazard capital markets 2010 forecasts</p></li><li><p>ValuationsValuationQuantitative:</p><p>Trading comparablesTransaction comparablesDiscounted cashflow analysisLBO analysisQualitative: Proprietary technologyPoint of differentiationBreadth of service offeringMarket positioningStrength of management</p></li><li><p>Valuations: ability to monetiseValuationQuantitative:</p><p>Trading comparablesTransaction comparablesDiscounted cashflow analysisLBO analysisQualitative: Proprietary technologyPoint of differentiationBreadth of service offeringMarket positioningStrength of management</p></li><li><p>Evolution of revenue streams</p></li><li><p>Evolution of online revenue streamsRetail one offBoxed productDLCDigital distribution / Apps etcOtherData miningGambling </p><p>Back OfflineMerchandiseAssociated productsVirtual TransactionsVirtual goodsP2P trading UGCInviting FriendsContinued PaymentsSubscription / VIPLite versionsEpisodic gamingPC baangsAdvertisingIn-gameAround gameSponsorship / games as ads</p></li><li><p>Evolution of online revenue streamsRetail one offBoxed productDLCDigital distribution / Apps etcOtherData miningGambling </p><p>Back OfflineMerchandiseAssociated productsVirtual TransactionsVirtual goodsP2P trading UGCInviting FriendsContinued PaymentsSubscription / VIPLite versionsEpisodic gamingPC baangsAdvertisingIn-gameAround gameSponsorship / games as ads</p></li><li><p>Evolution of online revenue streamsRetail one offBoxed productDLCDigital distribution / Apps etcOtherData miningGambling </p><p>Back OfflineMerchandiseAssociated productsVirtual TransactionsVirtual goodsP2P trading UGCInviting FriendsContinued PaymentsSubscription / VIPLite versionsEpisodic gamingPC baangsAdvertisingIn-gameAround gameSponsorship / games as ads</p></li><li><p>Evolution of online revenue streamsRetail one offBoxed productDLCDigital distribution / Apps etcOtherData miningGambling </p><p>Back OfflineMerchandiseAssociated productsVirtual TransactionsVirtual goodsP2P trading UGCInviting FriendsContinued PaymentsSubscription / VIPLite versionsEpisodic gamingPC baangsAdvertisingIn-gameAround gameSponsorship / games as ads</p></li><li><p>Evolution of online revenue streamsRetail one offBoxed productDLCDigital distribution / Apps etcOtherData miningGambling </p><p>Back OfflineMerchandiseAssociated productsVirtual TransactionsVirtual goodsP2P trading UGCInviting FriendsContinued PaymentsSubscription / VIPLite versionsEpisodic gamingPC baangsAdvertisingIn-gameAround gameSponsorship / games as ads</p></li><li><p>Lazard capital markets 2010 forecasts</p></li><li><p>Revenue model changes game design</p></li><li><p>Revenue model changes game design</p></li><li><p>Revenue model changes game design</p></li><li><p>Revenue model changes game designAll Image Credits: WikiMedia / Techcrunch / Wadsworth.com </p></li><li><p>Feel the width = Major investment = Some investment = Little/No investmentSource: Games Investor Consulting Limited</p><p>ActivisionEANintendoSonyTHQTake-TwoConsole (retail)Console (online)PC (retail &amp; digi)MobileHardcore MMOGCasual MMOG/VWCasual onlineSocial network</p></li><li><p>Feel the width = Major investment = Some investment = Little/No investmentSource: Games Investor Consulting Limited</p><p>DisneyViacomTimeWarnerNews CorpNBCUBertelsConsole (retail)Console (online)PC (retail &amp; digi)MobileHardcore MMOGCasual MMOG/VWCasual onlineSocial network</p></li><li><p>Contact detailsAndy MosebyCorporate PartnerKemp Little LLPandy.moseby@kemplittle.com Tel. +44 (0) 20 7710 1650</p><p>*******************</p></li></ul>