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Digital Innovators Summit 2016 Berlin Steve Newbold, Divisional MD, Centaur Media Centaur Media

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  • Digital Innovators Summit 2016 – Berlin

    Steve Newbold, Divisional MD, Centaur Media

    Centaur Media

  • To use digital technology and events to transform the business into

    a multi-platform content and insight business

    - Targeting high value audiences - Customer centric - Good cash conversion - Investing in product innovation - Stronger operating margins

    Our ambition

  • Multi platform

    iconic brands Agility

    Audience and customer

    focused

  • Improving product and platforms

    Re-launched 9 Magazines

    Launched 6 new annual events

    Reinvented 2 events

    Created 3 new data subscription products

    Upgraded 11 publishing brand websites

    Built an in-house conference capability

    Upgraded 2 group-wide tech platforms

  • Centaur IQ Product tracking

    The Lawyer

    Creative Review

    Employee Benefits

    The Engineer

    Money Marketing

    Mortgage Strategy

    Corporate Adviser

    Fund Strategy

    Marketing Week

    Design Week

    Page Views Followers Newsletter registrations

    Real Homes

  • Measuring and tracking brand engagement

    Understand

    audience and

    market

    Understand brand

    strengths and

    weaknesses

    Determine brand

    opportunity and

    value

    Execute

    successfully

  • 2013 - A tough year that triggered change…

    Ad revenue

    72%

    -3% Events Paid Content

    Advertising

  • Centaur IQ research development programme

    120 interviews

    15 product meetings

    1,200+ digital surveys

    Senior

    management

    Legal

    services Business

    services

  • The legal information market

    is worth £450 million

  • Advertising

    Paid Content

    2013

    Events

    2015

    Events

    Paid Content

    Advertising

    2013 – 2015: an improving revenue mix…

  • 2013 – One event over £250K

    2015 – Four events over £250K

  • Our content marketing channel generates

    3,000 leads per month

  • TheLawyer.com has 125,000 registrations.

    YOY increase of 370%

  • Average yield of our

    market reports has tripled

  • What does The Lawyer brand

    now look like?

    The Lawyer Market Intelligence

    The Lawyer Research Service

    The Lawyer Events

    The Lawyer Market Reports

    The Lawyer Briefings

    Thelawyer.com

  • Year 1

    Listen and be honest about challenges

  • Year 2

    Product and platform improvement

  • Improving the business foundations

    Agresso financial platform

    introduced

    Salesforce expanded

    across the group

    Brand website upgrades

  • Year 3

    Content and data led subscription and

    events brands

  • Inspiring and enabling