digital innovators summit 2016 berlin steve newbold, divisional md, centaur...
TRANSCRIPT
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Digital Innovators Summit 2016 – Berlin
Steve Newbold, Divisional MD, Centaur Media
Centaur Media
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To use digital technology and events to transform the business into
a multi-platform content and insight business
- Targeting high value audiences - Customer centric - Good cash conversion - Investing in product innovation - Stronger operating margins
Our ambition
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Multi platform
iconic brands Agility
Audience and customer
focused
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Improving product and platforms
Re-launched 9 Magazines
Launched 6 new annual events
Reinvented 2 events
Created 3 new data subscription products
Upgraded 11 publishing brand websites
Built an in-house conference capability
Upgraded 2 group-wide tech platforms
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Centaur IQ Product tracking
The Lawyer
Creative Review
Employee Benefits
The Engineer
Money Marketing
Mortgage Strategy
Corporate Adviser
Fund Strategy
Marketing Week
Design Week
Page Views Followers Newsletter registrations
Real Homes
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Measuring and tracking brand engagement
Understand
audience and
market
Understand brand
strengths and
weaknesses
Determine brand
opportunity and
value
Execute
successfully
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2013 - A tough year that triggered change…
Ad revenue
72%
-3% Events Paid Content
Advertising
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Centaur IQ research development programme
120 interviews
15 product meetings
1,200+ digital surveys
Senior
management
Legal
services Business
services
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The legal information market
is worth £450 million
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Advertising
Paid Content
2013
Events
2015
Events
Paid Content
Advertising
2013 – 2015: an improving revenue mix…
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2013 – One event over £250K
2015 – Four events over £250K
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Our content marketing channel generates
3,000 leads per month
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TheLawyer.com has 125,000 registrations.
YOY increase of 370%
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Average yield of our
market reports has tripled
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What does The Lawyer brand
now look like?
The Lawyer Market Intelligence
The Lawyer Research Service
The Lawyer Events
The Lawyer Market Reports
The Lawyer Briefings
Thelawyer.com
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Year 1
Listen and be honest about challenges
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Year 2
Product and platform improvement
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Improving the business foundations
Agresso financial platform
introduced
Salesforce expanded
across the group
Brand website upgrades
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Year 3
Content and data led subscription and
events brands
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Inspiring and enabling