Digital FitnessDISRUPTING FITNESS… DELIVERING RESULTS… CREATING LIFESTYLE… DISRUPTING HEALTH

Healthy by DesignMaking healthy easy, cool, and personal

Connected Health/Fitness/Wellness Cloud

(Soon to be) Digital Fitness Consumer

Digital Health & Fitness Services

Digital Coaching Services

Physical AND VirtualLocation indifferent –

In/Out/Mobile

Digital Fitness Clubs

Training Center Partners

Digital Fitness Labs

Where fitness gets truly personal

Brand

Bra

nd

Heal

thy

by D

esig

n, M

. Tho

m, 1

2011

3

How Digital Fitness Comes to Life

Category Players

Medical/ Healthcare

Corporate

Consumer

Platform

Investors

Traditional Fitness

…

Heal

thy

by D

esig

n, M

. Tho

m, 1

2011

3

Healthy by Design, M. Thom, 120113

Digital Coaching Services

Fitness/Nutrition/Behavior Change Coaching Network Addresses flaws in current Personal Training model

The Consumer The Coaching Professional Management

Sliding scale between physical and virtual Location does not matter; Support is meant to feel 24/7 Potential for delivery on top of Anytime Fitness, Snap, or mom&pop

model

Healthy by Design, M. Thom, 120113

Digital Fitness LabsWhere fitness gets personal

Iconic destinations for fitness testing Personal measurement vs averages and benchmarks Menu of assessments (the shiny objects) are proven draw for fitness

interested and digital fitness communities VO2/AT/Training Zones/Metabolic Profile Standardized Age Group Combines (i.e. NFL combine for amateurs) Blood/Saliva/Genetics Lab Tests Movement Body Fat %

Healthy by Design, M. Thom, 120113

Digital Fitness Clubs

The Connected Club – all equipment is connected to the cloud Digital Coaching Services Digital Fitness Lab Scale via partnership Host locations for Digital Fitness Events

Healthy by Design, M. Thom, 120113

Digital Fitness Service Platform

Administration of Fitness business Building blocks

1. CRM2. Education administration – the keys to the kingdom

Certification/Credential tracking Philosophy

3. POS/E-Commerce4. Payroll5. Scheduling