digital enablement and experience

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The ways in which an integrated charging and policy model can help companies successfully enter the 'age of the connected customer'.

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Page 1: Digital enablement and experience

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information1

Page 2: Digital enablement and experience

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information2

Digital Enablement and Experience

Page 3: Digital enablement and experience

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information3

Safe Harbor Statement

The following is intended to outline our general product direction. It is

intended for information purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any material, code, or functionality,

and should not be relied upon in making purchasing decisions. The

development, release, and timing of any features or functionality described

for Oracle’s products remains at the sole discretion of Oracle.

Page 4: Digital enablement and experience

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Agenda

Digital Revolution – Datamania

The Programmable Network – API as a strategy

uLife – uTunes driving customer experience

Embracing web models

Summary

Page 5: Digital enablement and experience

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Future

?Then Now

CDs Nano

Notebooks Tablets

Kodachrome Megapixels

Myspace Twitter

Brick & Mortar Digital Commerce

TrendsEntered the Age of the “Always Connected” Customer

Data Customer Business Models

Real-time

Instant gratification

Entered the Age of the Customer

Page 6: Digital enablement and experience

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Direction of travel - “Smart Offers”Combining Innovative Pricing with Dynamic QoE

Unmanaged ‘bit pipe’

Best-effort delivery, Flat rate pricing

Bronze

Gold

Silver

Tiered QoS Pricing

Value based offers

User, Device, &

Application Aware QoS

Data Network Optimization

Page 7: Digital enablement and experience

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Page 8: Digital enablement and experience

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Integrated Charging & Policy ModelLow Cost Deployment of New Offerings

OFFLINE

CHARGINGPOLICY

ENFORCEMENT

ONLINE

CHARGINGPOLICY CONTROL

Subscription

Profile

Subscription

Profile

Subscription

Profile

APPLICATIONS

Replicated Data

SP

RS

PR

SP

R

POLICY CONTROL

APPLICATIONS

CHARGING

POLICY

ENFORCEMENT

SP

R

• Complex provisioning

• High integration costs

• Reliance on vendor

• Dynamic subscriber data

• Product-based integration

• Independent policy creation

Network

Model

Integrated Policy

& Charging

Page 9: Digital enablement and experience

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The Programmable NetworkOpen APIs Strategy

Page 10: Digital enablement and experience

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Delivering Focused CSP DifferentiatorsEnd 2 End Capabilities, not just APIs

API Platform

Policy

Management

BI, Big Data

Accounts &

Settlement

Identity

Management

& Auth Server

Customer

Analytics

PCRFIdentity

ManagementOCS

QoS

aaS

Payment

aaS

Authorization

aaS

Subscriber

Context

aaS

service /

capability

Assets

API layer

Page 11: Digital enablement and experience

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uLife –A concept to drive customer experience

Page 12: Digital enablement and experience

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Converged multi-screen front-

end

Management of subscriptions,

top-ups, etc.

Convergent web store

Access to voice mail, Apps

uStore

One converged front-end

U

Page 13: Digital enablement and experience

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One single identity as a u

customer

Login to uStore

Used to do ePayment,

eBanking

Federated using oAuth for in

App payment

duIdentity

uLife – One uIdentity

U

U

U

Page 14: Digital enablement and experience

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Use uIdentity and oAuth to

allow transfer

oAuth enabling limits to

transfers

Transfer from any screen at any

time to Any u user and Stores

Money transfer

uLife – ePayment

Page 15: Digital enablement and experience

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Carrier Billing… is taking off …

25 September 2012

MACH Launches Direct Operator Billing Across the UK

17 October 2012

Direct Operator Billing Key to Revenue Growth, Say Apps World

Delegates 85% of industry professionals surveyed believe direct

operator billing can maximize revenue potential

Telenor, Telefónica offering mobile payments

through BlueVia platform

October 12, 2012

Press Release: 23 October 2012

Telenor executes on Google deal, starting in Sweden

Page 16: Digital enablement and experience

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Summary

Page 17: Digital enablement and experience

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Anonymous Customer

Frequent Customer

Loyal Customer

Advocate

Maximize Customer EngagementFrom transactional interactions to Customer Advocate

Customer Lifetime

Value

Duration

Facilitate the

Experience

Reward

the Loyalty

Personalize the

Engagement

Transactional

Interactions

Telecom Industry

average is 28,8%

Page 18: Digital enablement and experience

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Summary

Internet revolution is here

Intelligent Policy and Charging become key

Open APIs enabling new revenues

Monetize on Data

uLife – important for customer experience

In App billing for additional revenue streams

Page 19: Digital enablement and experience

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Page 20: Digital enablement and experience

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