digital dilemmas

11
DIGITAL DILEMMAS

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Internal soul-searching presentation for the role of traditional content departments in the digital age

TRANSCRIPT

Page 1: Digital Dilemmas

DIGITAL DILEMMAS

Page 2: Digital Dilemmas

VIGNETTES

INTEGRATIONS

THEME SONGS

S P O N S O R S H I P S

S P O R T S

MOVIE Tie UP

Digital

THE BRANDED CONTENT UNIVERSE

AFP

A C T I V A T I O N S

RADIO

Page 3: Digital Dilemmas

BUT WITH THE TRANSITION FROM PRIME TIME TO MY TIME TRADITIONAL PLATFORMS ARE BECOMING OBSOLETE

SCORE 160 LIVES

Page 4: Digital Dilemmas

WHICH BRINGS US TIME AND AGAIN INTO A TARANTINOESQUE SITUATION

WITH THE DIGITAL TEAM

Page 5: Digital Dilemmas

SO IS DIGITAL JUST another platform

OR ARE WE SEEING THIS THE WRONG WAY

(AND IS THE ESP SCOPE LIMITED TO IDEATION SESSIONS &VIDEO PRODUCTION?)

Page 6: Digital Dilemmas

X 1

X 1

X 5

X 4

X 3

Page 7: Digital Dilemmas

THE CONTENT SKEW IS CHANGING

Page 8: Digital Dilemmas

We need to arm ourselves With the right tools

Page 9: Digital Dilemmas

THINK BIG THINK STUPID AND PLEASE BE ORIGINAL

Page 10: Digital Dilemmas
Page 11: Digital Dilemmas