digital campaigns
DESCRIPTION
Simplify. Ross McNab | Director of Business Development | October 2009. Digital Campaigns. ?. how much. time. do you. spend with your. ad server. No Time For Strategy. ComplexAnalytics. Agency Profitability. CrossChannel Measurement. Multiple Sources of Data. Reporting. - PowerPoint PPT PresentationTRANSCRIPT
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
Digital CampaignsRoss McNab | Director of Business Development | October 2009
Simplify
© 2009 Eyeblaster. All rights reserved
Ad Serving
Multiple Sources of Data
Too much data, not enough time
Getting Campaigns Live
Too Much Excel
Trafficking Fatigue
Publisher SpecsCampaign Performance Delivery
ComplexAnalyticsAgency Profitability
CrossChannel Measurement
No Time For Strategy
Little Time for Optimization
Reporting
Not User Friendly
© 2009 Eyeblaster. All rights reserved
The first step is to admit…
Inflexi
ble
Tech
nology
Dysfunctiona
l Campaign
Process Analytic Complexities
problem…we have a
© 2009 Eyeblaster. All rights reserved
Current ad server platforms are
built on
decade oldtechnology
© 2009 Eyeblaster. All rights reserved
Actionable Analytics
Streamlined Ad Serving
Open Workflow
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Updated dataevery 15 min
Campaign Monitor
• Analyze behavior throughout campaign in real-time
• Optimize on-the-fly
• Monitor status - delivery, performance, set-up, & more
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Difficulty:
getting useable cross-channel data without hours in excel
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1-Click PowerPoint
• Full summary of campaign metrics
• Customizable content
• Complete with tables and graph
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Actionable
Analytics
One click reporting
Report Generator
Data Feeds Service
Plug-in for Excel
Custom Report
Builder and Service
Campaign Monitor
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Streamlined Ad Serving
Campaign set-up & measurement done faster & smarter
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Process Guide
Universal Serach
Filters
Bookmarking
Preview
“
Five Clicks Into One
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Preview multiple ads
at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
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Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of Banners, Only One Step
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Instantaneous creative update
Smart Versioning
Switch Text, Content, or Targeting Instantly
• Allows for quick optimizations and changes
• Keeps record of any change
• Keeps production cost down on revisions
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Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
Difficulty:
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One-click screenshots of live
ads delivered in PowerPoint!
“Oh Wow!, Damn! We’ve been dreaming about this”-Liquid Advertising
AdSnap
Automated Screenshots
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Streamlined Ad Serving
Smart Versioning
Advanced Preview
Quick Access Tools
Mass Creation of Standard Banners
Rich/Standard
Optimization
Workshop for Flash
Universal Tag
Excel Based Trafficking
Automatic Optimization
AdSnap
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Open Workflow
Advanced tools and processes that work with you
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Channel Connect for Search
• Manage and measure search and display from the MediaMind interface
• Instantly integrate with most bid management tools or search vendors
• Automatice and accurate de-duplication of coversion data
Cross Channel Campaign Results
Standard Search
Rich Media
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Validate Display Spend with Search
7x Display Only;3x Search Only
3.3
6.5
23.4
Display Search Search & Display
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in Site Visits
Display only Search only Search & Display
3%
49%
66%
Time Spent on Site
Display only Search only Search & Display
37%
46%
68%
Pages Viewed
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in online purchases
Lift in offline purchases
50%
9%
210%
42%
244%
89%
Increase in Sales
Lift in spend per purchaser in-store
11%
26%
83%
Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
Increases in average order size
Display only Search only Search & Display
Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006
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• Rotate your rich and standard ads, as well as messages to ensure the best user experience
• Set to auto optimize by any metric
• Frequency cap by time, placement, and day-part
Targeting and Sequencing
Control the sequence,rotation
and frequency of your ads
Save serving cost and get
better performance
$€£
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Web-Tracking/Research
• Omniture • Web Trends• Core Metrics• Visistat
Planning/Buying
• Donovan/iDesk
• MediaBank• Medicom
Lifeline• IPT
Bid management
• Adwords• Omniture• Clickable• Acquiso• CoreMetrics
Integration Partners
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Open Workflo
w
Channel Connect for
Search
Channel Connect for
Mobile
Targeting & Sequencing
Billing Connect
API
Global Campaign
Management
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A Global Solution
Hong Kong
SingaporeK. Lumpur
TaipeiBangkok
TokyoGuangzhou
Beijing
Haidarabad
Lahore
AthensRome
BucharestMadridAmsterdam
HamburgParis
Portugal
Houston
Boston
Los Angeles
San Francisco
Dallas
São Paulo
Cape Town
Mexico City
Chicago
Sydney
Tel Aviv
London
New York
Vanessa Keller
ManagerCampaign Execution, NY
Kamalan Moodley
Team LeaderClient Service, UK
Guy Meiri
Software Engineer 2nd Tier Support, Israel
Adrian Lee
Team Leader Account Management, Australia
© 2009 Eyeblaster. All rights reserved
Open Workflow
Actionable
Analytics
Streamlined Ad
Serving
Advanced Targeting/ Sequencing Global
Campaign Management
API
Channel Connect for
Mobile
Billing Connect
Channel Connect for
Search
Mass CreationStandard BannerAd Snap
Smart Versioning
Excel Trafficking
Quick Access Tools Universal Tag
Advanced Preview
Workshop for Flash
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data FeedsReport
Generator
Rich/Standard Optimization
A Robust Solution
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
mediamind.eyeblaster.com
email: [email protected]
phone: +1 646 202 1328
@eyeblaster
@creative_zone
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