digital asset management. what is it and why do it?
DESCRIPTION
Keynote presentation for Digital Asset Management for Museums: Conference by UK Collections Trust, 27 November 2013 Explores the user context of digital and how proliferation of digital devices and services changes user expectation of museum services. Looks at digital assets from collections and other sources and how making data portable allows flexibility and responsiveness in an unpredictable development climate.TRANSCRIPT
Andrew Lewis
Digital Asset ManagementWhat is it and why do it?
Digital Asset Management for Museums Collections Trust, 27 November 2013
Victoria and Albert Museum
Digital is everywhere
Let’s talk about computers
Mobile internet devices will outnumber the global human population by the end of 2013
CISCO. Visual Networking Index: Global Mobile Data Traffic Forecast Update 2012–2017.
(published February 2013)
£25
Your phone can talkwith the walls
Just over half (53%) of all UK adults are regular media multi-taskers i.e. they use other web devices while watching TV
weekly or more often
OFCOM. Communications Market Report 2013. (published August 2013)
Tablet owners significantly more likely than average to multi-task with other media while watching TV (81%)
More than half of UK adults own a smartphone
£20
Society is to blame
It’s all about…
Users
Visitors
Customers
Audiences
Whatever…Stakeholders
Give people what they want
Good Good enough
What people want ischanged by technology
Good Good enough
+
Good enough Better
++
Unpredictable
Unpredictable and complex
Predictable and simple
Predictable but complex
Unpredictable and simple
Predictable
Simple ComplexWe are here :)
How to cope
Digital Asset ManagementWorkflow
Objects KnowledgeTools +
standards Records Storage Security
Objects KnowledgeTools +
standards RecordsSecure
Storage Connectivity
Collectionobject records
Media assets
Events
Shop products Customer behaviour data
Staff knowledge
Learning resources
For many people , this is good enough
web access(e.g quickly on the
sofa)
DISRUPTION RISK
datadataData engineWeb API = portable data
Web connectivitymakes your
data portable
For efficiencyand responsiveness
to the chaos ofconsumer digital change
Unpredictable
Unpredictable and complex
Predictable and simple
Predictable but complex
Unpredictable and simple
Predictable
Simple ComplexWe are here :)
Web connectivity
What are we talking about?
PhotosEvery fact
VideoRecords
What are digital assetsPatterns of behaviour in data
Any
Object recordsEvent recordsShop records
Conservation recordsHR records
Whatever…User records
The nature of blog traffic
Blog A
Blog B
Blog C
Blog D
Blog E
A+B+D+D+E
Learning
Research
Artist in Residence
Poster collection
Engraved ornament
V&A Network
The Network
Blog posts as reusable digital assets
Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital label
Digital map
One chair. One authoritative
digital asset.
At least five uses
V&A Digital Map – optimised for enjoyable discovery on a tablet
Collection datafed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet
Event datafed via web API
One digital asset updates all information
Digital assetsFrom
Web content system
Digital assetsFrom
Vimeo.com
Digital assetsFrom
Blog database
Digital assetsFrom
Shop database
Digital assetsFrom
Collection records
Spot the digital asset
How do people navigate on your site
User’s interests get typed here… User’s interests
User data = digital asset
maiolica
Digital assetsFrom
Web content system
Digital assetsFrom
Shop database
Digital assetsFrom
Collection records
Digital assetsFrom
Event database
Automated interests suggestion based on digital asset classification
40% of online shop income generated by
website referrals
Visitor information for mobile users
If it’s worth writing, publish it
You have access to very rich digital assets about your Facebook visitors
Their friends, connections, interests, mobile devices they use
Forget Likes
Are you making them portable?
Do you know all the assets you have?
Do you look after them nicely?
Are you using web connectivity?
Managing digital assets
Counting likes vs analysing user data
Email attachments vs collaborative space
On-site video vs syndicated video
Documents on drives vs databases
Managing digital assetsUploading to spaces vs open data via API
Andrew Lewis
Thank you
linkd.in/andrewlewistwitter.com/rosemarybeetle
Victoria and Albert Museum
This presentation is available NOW here:
More free stuff on the V&A Digital Media blog:
slideshare.net/AndrewLVandA
www.vam.ac.uk/digitalmedia