digital art: theory and practice

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Digital Art: Theory and Practice Christian Nold 2005

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Digital Art: Theory and Practice. Christian Nold 2005. Introductions Register How to contact you all. Structure of Unit. 2 hours per week contact time 1 hour lecture - I show you some stuff, talk about ways of thinking about it. - PowerPoint PPT Presentation

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Page 1: Digital Art: Theory and Practice

Digital Art: Theory and Practice Christian Nold 2005

Page 2: Digital Art: Theory and Practice

Introductions

Register

How to contact you all

Page 3: Digital Art: Theory and Practice

Structure of Unit

2 hours per week contact time

1 hour lecture - I show you some stuff, talk about ways of thinking about it.

1 hour discussion - We communally talk about the stuff I showed as well as things you bring in for discussion – photos, texts etc.

“Students are expected to spend approximately 7 hours a week on independent study, research and seminar presentation.” – Unit Guide

Page 4: Digital Art: Theory and Practice

Key Issues:

What is the relationship between technology and art/design ?

How will the two continue to do develop and influence each other?

What role does culture play in all this?

What is the relevance of art/design history to making art?

What themes and approaches do artists take today and why?

Page 5: Digital Art: Theory and Practice

Assessment

While we focusing on the practice of art this is a theory module and the assessment is as follows:

Power Point Presentation 25%

1500 word Essay 75%

Page 6: Digital Art: Theory and Practice

Crude Media History

4000 BC Cave Painting

2000 BC Hieroglyphs

1000 BC Writing

1200 AD Painting

1500 Printing Press

1839 Photography

1900 Cinema

1950s Television

1990s Internet

2000 … Mobile Media

Page 7: Digital Art: Theory and Practice

What is important?

Vermeer, The Milkmaid 1658-60

Page 8: Digital Art: Theory and Practice

What is important?

Principle of the Camera Obscura, after Kircher,1671. Madrid

Page 9: Digital Art: Theory and Practice

Old vs. New Media?

Analogue

DrawingPrintingPhotographyFilmVideoSound tapeVinyl recording

Digital

Digital ImageDigital AudioDigital VideoCD’sDVD’sWebsites

Page 10: Digital Art: Theory and Practice

Analogue and Digital

The principal characteristic of analogue representations is that they are continuous. In contrast, digital representations consist of values measured at discrete intervals. Digital watches are called digital because they go from one value to the next without displaying all intermediate values. In contrast, watches with hands are analogue, because the hands move continuously around the clock face.

Page 11: Digital Art: Theory and Practice

Conversion

In general, humans experience the world in an analogue way. Vision, for example, is an analogue experience because we perceive infinitely smooth gradations of shapes and colours. Most analogue events, however, can be simulated digitally.

CD audio for example samples an analogue wave 44100 times per second. Digital formats are useful because they are easy to store and manipulate. On playback this digital data is converted back to analogue sound again.

Page 12: Digital Art: Theory and Practice

What is New Media?

Lev Manovich – Language of New Media- 3 copies in the library

Numerical Representation and Manipulation

Modularity

Variability

Cultural Transcoding

Page 13: Digital Art: Theory and Practice

Sources of Information

www.low-fi.org.uk

London based curating group - Net Art Locator

www.rhizome.org

US based new media resource - very good mailing list