digital analytics in a nutshell
TRANSCRIPT
Tabatha Farney
Director of Web Services & Emerging Technologies
University of Colorado Colorado Springs
[email protected] | @sharebrarian
Digital Analytics
in a Nutshell
What is Digital Analytics?
Digital Analytics is “the measurement,
collection, analysis and reporting of internet
data for purposes of understanding and
optimizing digital usage.”
– Digital Analytics Association
How does this differ to Web
Analytics?
Web
Analytics
Digital
Analytics
So what does that mean?
Data from digital media
• Websites
• Emails
• Social media
• Streaming media
• Hosted content
• Mobile apps
• Site searches
• Scripted objects
• Blogs
• …and the list
goes on…
Digital Analytics & Libraries
The Library Web Presence
library
website
vendor
content
social
media
sites
link
resolver
library
catalog
Digital Analytics & Libraries
The Library Web Presence
vendor
content
link
resolver
library
catalog
library
website
social
media
sites
The Tools
There isn’t ONE tool to rule them all…
The Tools
Counter
And the list
goes on…
Digital Analytics & Libraries
vendor
content
link
resolver
library
catalog
library
website
social
media
sites Link
Digital Analytics in LITA IG
• Resource to share ideas and
best practices
• Innovators and creative space
• Proud home to analytics
enthusiasts and newbies
• Agile enough to transform and
adapt
Get Involved!
Consider being one of our panelists at the 2015 ALA
Conference! Submit your ideas at: http://bit.ly/1FBWrEm
Come to our panel session on June 28, 2015 at ALA!
Join the list-serv: [email protected]
Email either Tabby ([email protected]) or Cody
([email protected]) if you are interested in a
leadership role for this Interest Group.