Different Forms of Television Adverts.

Humour

Humour in advertising is a delicate method of attracting viewers attention to the clients product.

Reebok are selling their new White Hot Commercial video. An offering from Rick Ross, which was released on Monday March 18th, 2013.

Music is used in this advert is well known and the target audience are most likely aware of the music and have heard it before. It is a funny nice tempo music which suits the advert and represent it as a modern, posh, calm and new. The impact this has on the audience is to change their mood and make them feel apart of the advert by moving to it, and if they wear this product they will be like the posh people in the advertisement.

Shock tactics

Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.

This advert brings to life the damage smoking does to your body. When you smoke, toxins attack every part of you, causing you to slowly rot inside. If you could see the rot, you’d stop.

This advertisement contains special effects during the scene where the male character is smoking the cigarette. This is when guts and blood appears in replacement of the tobacco that is meant to be normally smoked. This has an impact on the audience as it shows the company is professional as they are able to use quality special effects which may make the audience go for this service. Also it shows that the advert is modern and couls connote to the audience that this is new service.

This is a very surreal and unique advert in terms of the concept and method of creation, as it is an animated advert, which gives a nice look in its self, but it was also made in a busy street whilst people walk on by. Later into the advert the amount of effort which went in to the quality is clear, suggesting a very high budget.

The lighting used is quite neutral and natural for the start of the Oasis advert as these scenes are meant to be represented as normal. The scene where the Oasis Duck is destroying the city the lighting then changed to a dark artificial colour as if it all of sudden turned cloudy. The lighting effect has an impact of the audience as it makes them think and gets them interested in why the lighting has changed. It makes them more engaged in the scene and what is going on.

Surreal

Intertextual references (parody)

Intertextuality is the practice of creating meaning through the referencing of other texts.

There is different types of sound used in this advertisement such as the girls run to the guy spraying the Lnyx deodorant as you hear their footsteps as they run. This sound effect creates a movie type feel to the scene as this sound effect is quite common. Also a sound effect is used at the end of the advert where the graphics comes in and it makes a jet noise and then slams. This connotes to the audience that the company or service they provide is fast and quick.