dietary supplements: a quick overview of the us health & wellness market

Dietary SupplementsA Quick Overview of the US Health & Wellness

Market

* Source: CRN 2015 Consumer Survey - www.crnusa.org

WHAT IS A DIETARY SUPPLEMENT? The majority of adults in the United States take one or more dietary supplements

either every day or occasionally. Today's dietary supplements include vitamins, minerals, herbals and botanicals,

amino acids, enzymes, and many other products. Dietary supplements come in a variety of forms: traditional tablets, capsules, and powders, as well as drinks and energy bars.

Popular supplements include vitamins D and E; minerals like calcium and iron; herbs such as echinacea and garlic; and specialty products like glucosamine, probiotics, and fish oils.

Dietary supplements are products intended to supplement the diet. They are not drugs and, therefore, are not intended to treat, diagnose, mitigate,

prevent, or cure diseases. The FDA is the federal agency that oversees both dietary supplements and

medicines.


USAGE OF DIETARY SUPPLEMENTS

The Percentage Of Americans Who Take Dietary Supplements Has Remained Consistent Over The Past Five Years

2011 2012 2013 2014 2015

69%

68% 68% 68% 68%


THE DIETARY SUPPLEMENT LABEL All products labeled as a dietary supplement carry a Supplement Facts panel that

lists the contents, amount of active ingredients per serving, and other added ingredients.

The manufacturer suggests the serving size, but you or your health care provider might decide that a different amount is more appropriate for you.

FDA requires that certain information appear on the dietary supplement label: General information

Name of product (including the word "supplement" or a statement that the product is a supplement)

Net quantity of contents Name and place of business of manufacturer, packer, or distributor Directions for use


CONFIDENCEThe percentage of Americans who expressed overall confidence in the safety, quality and effectiveness of dietary supplements has remained consistent over the past five years.

2011 2012 2013 2014 2015

84%

85% 85%

83%

84%


CONFIDENCE78% of supplement users have OVERALL CONFIDENCE that dietary supplements deliver what they say on their labels

Most supplement users age 18 – 34 (66%) anticipate their supplement use will increase over the next five years

78% of Americans agree dietary supplements are a SMART CHOICE for a HEALTHY LIFESTYLE


ARE DIETARY SUPPLEMENTS STANDARDIZED? Standardization is a process that manufacturers may use to ensure batch-to-

batch consistency of their products. In some cases, standardization involves identifying specific chemicals that can be

used to manufacture a consistent product. The standardization process can also provide a measure of quality control. Dietary supplements are not required to be standardized in the United States. No legal or regulatory definition exists in the United States for standardization as

it applies to dietary supplements. Some manufacturers use the term standardization incorrectly to refer to uniform

manufacturing practices; following a recipe is not sufficient for a product to be called standardized.

Therefore, the presence of the word "standardized" on a supplement label does not necessarily indicate product quality.


WHAT DO THEY TAKE?Vitamins and minerals are the most popular category of dietary supplements.

Sport Nutrition & Weight

Management25% of supplement users take sports nutrition or weight management

supplements

Specialty Supplements

45% of supplement users take specialty supplements

Herbals and Botanicals

31% of supplement users take herbals and botanicals

Vitamins and Minerals

98% of supplement users take vitamins and minerals

protein energy drinks

hydration drinks

garcinia cambogia

green coffee

amino acids

recovery drinks

creatine

omega-3 fiberprobiotics glu-

cosaminemela-tonin

CoQ10

digestive enzymes

green teacranberrygarlicginsengechi-naceagingko biloba

multivi-taminvitamin dvitamin ccalciumvitamin b


WHY DO PEOPLE TAKE SUPPLEMENTS?Supplement users have good reasons for taking them.

51%Overall

health and wellness benefit

30%Fill

nutrient gags in

diet

29%energy

27%Immune health

25%Bone health

25%Heart health


THE REASONS CONSUMERS TAKE DIETARY SUPPLEMENTS

Male Supplement Users

44%

30% 28% 28%

Overall Wellness EnergyImmune Health Heart Health

Female Supplement Users

56%

34% 31%

Overall Wellness Fill Nutrient GapsBone Health


DIETARY SUPPLEMENT USE IN US ADULT MEN VS WOMEN BY GENERATION

Elders

Boomers

Generation X

Generation Y

79%

74%

69%

62%

68%

63%

69%

61%

US Adult Women US Adult Men


Dietary supplement consumers are more likely to engage in other healthy habits than people who do not take supplements.

HEALTHY HABITS


OPEN A DIALOGUESupplement users talk with their doctor about the supplements they take —you should, too!


OPEN A DIALOGUE ABOUT SUPPLEMENTS WITH DOCTORS

69% of supplement users say their physician has talked to them about the BENEFITS of taking supplements

Nurse practitioners, pharmacists, registered dietitians and other health care practitioners are also good resources for dietary supplement information.

55% of supplement users identify medical doctors/physicians as a TRUSTED SOURCE for reliable information on supplements


SUMMARY USAGE

68% of Americans take dietary supplements

CONFIDENCE 84% of Americans express overall confidence in the safety, quality and effectiveness of

dietary supplements

HEALTHY HABITS Dietary supplement consumers are more likely to engage in other healthy habits than

people who do not take supplements.

OPEN A DIALOGUE 85% of supplement users let their doctor know about their use of dietary supplements


dietary supplements: a quick overview of the us health & wellness market

Business