Diamond Eternity Wedding BandsThe popular story of the creation of the eternity wedding bands is that it was conceived by the diamond powerhouse De Beers in the 1960's when Edward Jay entered into agreement with the Soviet Union to purchase 90-95% of the uncut gem diamonds produced by Russia each year. However, the trend of the time for engagement rings was a larger single diamond and the Soviet gems were much too small to use for this. Since it was not De Beers’ intention to merely own these diamonds without utilizing them, they set forth with a new design that used these magnificent gems, with the symbolic meaning behind them being an infinite expression of love and a re-commitment to ones wedding vows once taken. With that the eternity ring was born.

Originally marketed at older more established couples, their slogan stated “She married you for richer or poorer. Let her know how it’s going.” Today, however, more women are opting to use this symbol of eternal love as their wedding band instead of waiting for an anniversary or another special occasion. With more engagement ring designers incorporating the eternity style into their bands it is only natural to get the wedding band that matches it the closest. Also, the versatility of the eternity band allows women the options of wearing it with their engagement ring, on its own, or to switch between both styles.

When considering an eternity his and hers wedding bands, for your ring to look it’s best, whether petite or extravagant, it is imperative for the diamonds to have a uniformed diameter, clarity and color. Even one mismatched diamond will visibly pop out at you when it is set between two other diamonds that identically match.

At the Wedding Band Co. com, eternity bands are available in every size and width in carat weights ranging from ¼ carat to upwards of 7 carats in your metal of choice. All diamonds in your ring will be of superior color and clarity and perfectly matched by our GIA certified gemologists. You can check out the extensive collection of eternity wedding bands at http://www.theweddingbandco.com to find your perfect ring.