dialogfeed for brands, companies & ecommerce vfinal
TRANSCRIPT
Boost social media marketing on your site
For brands, companies & ecommerce
By Dialog Solutions
LOGO DIALOGFEED
Social Content Optimization is at the heart of a modern marketing strategy
Content marketingBrands a publishers, driving attention & conversions through great content
Social Media marketing: Use social media to drive marketing objectives
Social content Optimization: Optimize distribution & republishing of social content to maximize its impact
Your Website(s)
Dialogfeed is the best way to bring social conversations on your Website
Social Content Optimization
Your social channels
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1. Drive Traffic to Your Site
2. Convert or Convince Visitors
3. Grow Fans and Followers
4. Get Leads
5. Drive Engagement & Virality of Content
6. Raise brand equity
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Reach your objectives through social media, right from your Website
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Drive traffic to your site….through great content
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• Social media teams produce great content, everyday
• In addition, your ambassadors are feeding you great content, too!
• Bringing a moderated feed from your social media presences is a great way to get people to come back…for more and more often, because they will see new stuff
• Kiss the static Website goodbye!
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Drive traffic to your site….through SEO*1
What Google likes
• Fresh content, especially since 14/11/2011 ! (impact: 35% of searches…)
• Matching query’s language with content
• Links shared, bringing new references
What social conversations on your Website bring
• Frequent social updates of own content, curation, questions,….
• Informal testimonials/questions on your Website
• More content means more sharing means more links, to your Website
On your Website:From Facebook: « X shop in Boston has really cool bikewear »
« really cool bikewear shop in Boston »
*Integration in your CMS through our API is recommended
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Convert or convince visitors2
• Social currency/proof happens when people rave about your product or service
• You can build it from your Website & emailing: ask testimonials, feedback, engagement (e.g., by email after product purchase)!
• Social media is great for that:• Social profile• No sign-on required• Immediate virality
• AMPLIFY those by bringing them to your site in the conversion funnel! Use Dialogfeed back-end to select & promote best messages for specific parts of sites (e.g. home pages, categories or product pages)
• Result: DOUBLE impact, from initial social message (viral), and re-use on your site to convince visitors
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Grow fans & followers….A few buttons on your Website won’t get you opt-ins
Visitors on your Website should get a fair chance to register to your content. Or you may never see them again.
They deserve more than this
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But a social map & a feed will boost your fans & followers
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• A clear, filtered feed of messages gives a preview of the content of the specific social channel before they register
• Map & Feed are managed from the back-end of Dialogfeed and can be put anywhere in seconds (here: Facebook)
• A map of social channels by theme with 1-click subscribe buttons, to enable people to like/follow one or more social channels without leaving the site
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Get leads…As simple as that4
• Ask Engagement on your site: feedback, ideas, questions, curation…
• By Enabling login with Facebook, Twitter, and as guest, our widget enables to capture visitor data, giving you lead information for future conversion
• As opposed to e.g. Facebook widgets, YOU have control of YOUR data – this is your site!
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Drive engagement & virality (1)5
• Get engagement by enabling comments on fed messages, new messages
• Leverage engagement:• Get tweets shared on
Facebook!• Get Facebook posts
easily tweeted
• Use our ‘highlight’ feature to put your most viral messages on top of the widget
Drive engagement & virality (2)5
• If you have a brand/company blog, you probably have realized that much engagement on the posts are happening on social media & not your site
• Dialogfeed enables to automatically republish those comments on your site, giving extra impact to the engagement
Bring authenticity & life to your Website6
• People love to see faces of engaged people – they need to see that ‘others are around’
• A lively Web site showcasing your community is critical, especially if you have control
• If you doubt, think about where would you go, if you need to pick up a restaurant from the street: a busy or an empty one ?...
• Dialogfeed brings the best of your social channels, with faces, to your Website, with the right controls to optimize your feed
In a nutshell, Dialogfeed is the missing link to close the viral loop on your site
AMPLIFY & OPTIMIZE
ENGAGE & REACH
CONVINCE, GET OPT-IN
Campaigns
Features of Dialogfeed
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■ Many social channels, Twitter accounts, hashtags & @replies
■ On-site messages & commenting with social sign-in
■ Many widget types, including real time updates
■ Advanced controls:₋ Highlight/Hide, for all or
specific widgets only₋ Keywords-based
automoderation₋ Language detect₋ Storage & search
■ Easy set-up & integration■ API available for native CMS
integration■ Multi-language■ Full look & feel customization■ Multi-users■ More coming !
How ? Setup and manage your account through a simple and intuitive backend
3. Manage & optimize feed
1. Set-up channels
2. Setup widgets/stream
Leading brands are using Dialogfeed to optimize their social content & engagement
And 100+ other brands
Agency or brand ? Contact us
• Alexandre Vandermeersch• +32491/08 80 09• [email protected]• Twitter: @alexvdm• LinkedIn: /in/alexvdm
www.dialogsolutions.com
• Nicolas Kint• +32498/31 03 14• [email protected]• Twitter: @nicolaskint• LinkedIn: /in/nicolaskint
• Patrick Willemarck• +32475/23.34.34• [email protected]• Twitter: @dialogsol• LinkedIn: /in/pwillemarck
Dialogfeed is a product of Dialog Solutions