Diabetes PHD: A free, powerful health risk assessment tool

www.diabetes.org/diabetesphd

Matt Petersen, Director, Information ResourcesAmerican Diabetes Association

mpetersen@diabetes.org 703-299-2071

Diabetes Is Seriousand Getting Worseand Getting Worse

• 14.6 million Americans diagnosed• 6.2 million undiagnosed• Since 1987, deaths attributable to diabetes

have increased 45%, deaths attributable to cancer and heart disease have declined

• 1 in 10 health care dollars spent on diabetes

Health Literacy at theAmerican Diabetes Association

I swear, I am a sheep in wolf’s clothing

ADA Consumer Publications

• Diabetes Channel Series– 24 titles, English and Spanish– 4th grade reading level

• Diabetes Advisor Series– Currently 13 titles, English and Spanish– 7-8th grade reading level

• Diabetes Forecast Magazine– 6-7th grade reading level

Next Steps for Diabetes PHD

• Change underlying equations to streamline model, avoid need to run individual jobs on the grid

• Evaluate user experience, effectiveness at promoting behavior change

• Create customized versions for broader literacy audience, Spanish

• Integrate Diabetes PHD in to EMRs, Provider websites

Acknowledgements• David Eddy, MD, PhD• Leonard Schlessinger, PhD

– Kaiser Permanente• Cristina Cave, Troy McDougald, Rahul Purini

– IMC2• Richard Kahn, PhD, Alan Evans, Frank Hoose

– American Diabetes Association

“Doing Better” is supported by unrestricted educational grants from AstraZeneca, LifeScan, Novo Nordisk, and sanofi-aventis

www.diabetes.org/diabetesphdMatt Petersen 703-299-0271