dhenu milk dairy farm

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DHENU MILK DAIRY FARM 1.Abhyuday Singh 2. Leena Anuragi 3. Megha Nandi 4. Hrishikesh Sisodiya 15 November 2010 1 Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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Page 1: Dhenu Milk Dairy Farm

Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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DHENU MILK DAIRY FARM

1.Abhyuday Singh2. Leena Anuragi3. Megha Nandi4. Hrishikesh Sisodiya

15 November 2010

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Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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MISSION

MISSION TO PROTECT & SAFEGUARD THE HEATH OF OUR COUNTRYMEN,A DRIVE AGAINST ADULTERATION

15 November 2010

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Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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VISION

VISIONTo become the country’s best milk brand by 2030 .

15 November 2010

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HOLSTEIN FRIESIAN COW Holstein Friesian Cows are known

for their high milk production. A cross between Holstein &

Friesian Cows. Large cows with Black & White

Patches. A Calf weighs 35 Kg & a mature

cow weighs 680 kg. Daily Production during the

Lactation Period is 27 litres / day. Average Lactation Period : 3.2

lactations / Year Average Production : 8125 litres Lifetime Production : 26000 litres Average Fat Production: 381.426

Kg Av. Protein Production: 321.177 Kg

ESTIMATED COST

Rs 35 LAKH

15 November 2010

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Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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MILKING CYCLE

3 MONTHS OF A COW

STOPPED MILK FEEDING &

ALLOWED TO GRAZE

AFTER 15 MONTHS CALF TURNS 360 Kg

i.e. HEIFER

HEIFER IS BRED WITH A

BULL

9 MONTH OF GESTATION

PERIOD

HEIFER GIVES BIRTH AT AGE

OF 27 MONTHS

COW IS AGAIN BRED AFTER 60

DAYS

COW PRODUCES

COLUSTRUM

CALF IS SEPARTED FROM

COW & FED 5 LITRE OF MILK

60 DAYS LATER COWS CALVE

AGAIN

PRODUCTION IS AT PEAK FOR

60 DAYS

COW DRIES OFF 305 DAYS

AFTER CALVING15 November 2010

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PROJECT DESCRIPTION

1. SITE2. INFRASTUCTURE

a) Gaushala or Cow Housing b) State of the Art Modern Equipmentsc) Storage Centersd) Skilled Laborerse) Unskilled Laborers

3. UTILITIESa) Powerb) Fuelc) Waterd) Raw Materials

4. SEWAGE SYSTEM5. TRANSPORTATION FACILITIES6. VETERINARY CENTER7. LABORATORY & ARTIFICIAL INSEMINATION CENTER8. OFFICE & ADMINISTRATIVE CENTER15 November 2010

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DHENU’S LOCATION

15 November 2010

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FARM BUILDINGS1. GAUSHALA : HOUSING FOR COWS

a) Milking Herdb) Replacement Herd

2. Bunker Silo3. Manure Pit with Roof4. Power & Wiring5. Water Supply / Tanker6. Machine Shed7. Cow feed , Cereal & Medicine / Pesticide Room8. Milk Storage shed 9. Sewage / Waste Management System10. Veterinary Center 11. Artificial Insemination center12. Administrative Center13. Site Preparation

ESTIMATED COST

Rs 45 LAKH

15 November 2010

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Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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EQUIPMENTS

1. Tractor ( 100 hp) -2

2. Front end Loader -33. Manure Blade -34. Liquid Manure Spreader -35. Forage Harvester-26. Corn head for Harvester- 27. Silage Wagon – 28. Bale Elevator -39. Baler- 310. Hay Tedder & Rake -211. Silage Wagon -212. Plow (3 * 16) - 413. Disc – 314. Cultivator -315. Corn Planter -3

16. Fertilizer Spreader -317. Mower -1018. Cattle Rubber -2019. Milk Tank & Equipments-

5020. Weed Sprayer -221. Auxilary Power -122. Fuel Tanks -223. Small Tools 24. Water Pump, Line,

Irrigation25. PTO equipmnents26. Coolers27. Others

ESTIMATED COSTRs 35 Lakh

15 November 2010

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OTHER EXPENSES

1. SETTING UP OF THE OFFICE2. ADMINISTRATIVE EXPENSES3. GETTING PERMISSIONS / REGISTERATIONS4. RECRUITING / SELECTING OFFICIALS5. HIRING OF SKILLED / UNSKILLED LABOURERS6. SUNDRY EXPENSES

ESTIMATED COST

Rs 2 Lakh

15 November 2010

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TOTAL FIXED ASSETS INVESTSMENT

82 Lakh

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RAW MATERIALS

1. COW FEEDa. Dry/ Green Grass or Leaves :Free

b. Forage : Freec. Cereal grains : 25 tonnesd. Barley: 5 tonnese. Fat Supplements: 5 tonnesf. Mineral Supplements : 2 tonnes

2. Hormonesa. Prostaglandinsb. Oxytocinsc. GnRHd. rBST

3. Other Medicines

ESTIMATED COSTRs 2 LAKH

15 November 2010

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ORGANISATION STRUCTURE(AT FARM LEVEL)

FARM MANAGER

HEALTH / QUALITY

CHECK/ AI DEPARTMENT

HYGIENE / POLLUTION CONTROL

DEPARTMENT

FEED PREPARATION / RM STORAGE DEPARTMENT

MILKING / STORAGE & PACKAGING DEPARTMENT

1 Supervisor

17 Laborers

1 Supervisor

3 Laborers

1 Supervisor

7 Laborers

2 Veterinary

Doctor

3 Laborers

Asst. Manager

Biotechnologists/

Microbiologists

5 Support

Staff

15 November 2010 13Entrepreneurship & Business Plan Development Dhenu Milk Dairy Farm

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HR COMPENSATION POLICY

LEVEL ‘ A’ Employees Veterinary Doctors

LEVEL ‘B’ Employee Supervisors

LEVEL ‘C’ Employees Support Staff

LEVEL ‘D’ Employees Daily Wage Earners ( Blue Collar Job)

Rs 18000

Rs 10000

Rs 3000

Rs 80/day

15 November 2010

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FINANCIAL PLAN

Total Investment should include:- Purchase of Assets Enough Capital to support Business

Operations for 6 months Enough Expenses to meet

emergency/unexpected Business surprises.

15 November 2010

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WORKING CAPITAL REQUIREMENTS

Estimated Raw Material Costs ( for 1 month)

Cow Feed Medicines Mineral & Protein Supplements

Monthly Salary of Employees ( for 1 month) Skilled Staff Unskilled Staff Support Staff Supervisors

Other Costs

2 Lakh

15 November 2010

1.5 Lakh

o.5 Lakh

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CAPITAL STRUCTURE

Ownership Capital: Rs.60 Lakhs Personal Equity: 30 Lakhs

Bank’s Saving Account Loans given to others Investments in Shares, Money Market Instruments,

Debentures etc. Selling of the Personal Property.

Personal sources of fund arrangements: Rs 30 Lakhs

Borrowed Capital : 50 Lakhs M P State Financial Corporation

Term Loan of Rs 50 Lakhs @ 10.50 % 15 November 2010

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Why Dhenu should be given loan?

(A) Technical Feasibility - this would briefly include

Presence of the veterinary, breeding and AI center. Presence of Highly Qualified Staff. Nearness to the milk collection centre and the

financing bank's branch.  Availability of good quality animals like Holstein

Friesian Cow in the livestock market. Availability of training facilities. Availability of good grazing ground/lands. Green/dry fodder, concentrate feed, medicines etc. Availability of abundance of water facility. Use of Modern Technology.

15 November 2010

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Why Dhenu should be given loan?

(B) Economic Viability - this would briefly include

Unit Cost - The average unit cost of dairy animals is lower than profits.

 Input cost for feeds and fodders, veterinary aid, breeding of animals, insurance, labour and other overheads can be recovered easily.

Income-expenditure statement and annual gross surplus. Cash flow analysis, P&L a/c, Balance sheet shall be made by

professionals. Repayment schedule (i.e. repayment of principal loan

amount and interest) would be respected. 28 Lakh rupees shall be kept as reserve for emergency

purposes.15 November 2010

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Why Dhenu should be given loan?

(B) Marketing Viability - this would briefly include –

Milk is an essential commodity hence has to be consumed on a daily basis by every human being.

India is the largest producer of milk producing more than 100 million tons of milk per annum. Yet, her per capita milk consumption is around 250 g per day.

Demand for Dairy Products is rising everyday.15 November 2010

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TARGET CUSTOMERS……

Dhenu has the following target customers:- Sanchi Milk Dairy Cooperative Society. Kwality Walls Ice Cream Plant Army Training Centers like COD, GCF, VFJ,1 & 2

STC, Artillery, Jammu Kashmir Rifles, Rajputana Rifles and many more, with over 1 lakh Jawans under training.

Local Dairy Products Producers General Public in JBP & nearby places like JBP,

Katni, Narsinghpur etc with population upto 50 Lakh.

15 November 2010

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CORPORATE STRATEGY

Invest 82 Lakhs for setting up the Farm. Invest the rest 28 Lakhs in Sweep in FDR of

HDFC Bank for 3 Years @ 9.00 % Interest. Production should reach the target of 3000

Litres / day All Milk produced should be supplied to

Sanchi or Local Dairy Product Producers or the Retailers.

Supply the milk to Kwality Walls Ice Cream Plant or Army Training Center.

Focus on Price Discrimination Policy.15 November 2010

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APPROVAL & REGISTERATION

No Licensing Required Approval from the MP Agricultural & Animal

Husbandry State Board. Approval from the Food Processing

Department, Govt. of MP. Regulatory & Taxation Clearances. Clearances from State Pollution Control Board Clearances from Local Tehsildar. Registration of Partnership deed under the

Partnership act through the Inspector General . Commercial Power connection through MPEB

15 November 2010

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BREAK EVEN POINT

15 November 2010

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OUR FUTURE PLAN1. Starting a small

Dairy Farm

10. Starting another farm in CG /MS

3. Increasing the capacity of farm

4. Market Survey 1 12. Entrance / MS in Neighboring states

7. Market Survey 2

6. Starting Milk Parlors (Franchisee )

5. Start Milk Processing Plant

2. Expansion in 4 other districts in M.P.

8. Expansion of Milk Parlors in towns &

villages

9.Expanding Product Line

11. Starting Milk Parlors Throughout

CG

15 November 2010

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2615 November 2010