DGPdela

VISUAL MERCHANDISING

MANUFACTURING

SPECIALTY MARKETS

STORE DESIGN

PR & SPECIAL EVENTS

INDUSTRY EXPERIENCE

Table of Content

MANUFACTURING

Website

During the course of Introduction to Manufacturing, we were assigned as a group to construct a fashion company, with the primary focus of designing a unique product that would be successful in its specific market. After completing research, my team and I decided on producing a unisex fashion brand. The brand would not depend on body type to express its purpose. The targeted demographic group would include both male and female between the ages of 24 and 37. Epicene (meaning belonging to both sexes) would be the name of our company, and “Non-classified Fashion” our brand’s slogan. For our garments, we would seek out Tradeshows of U.S. manufacturers. Our retail location would be the Garment District of NYC. A total of two collections were designed, considering every step required for a profitable run of the company.

Company& ProductDevelopment

Inspiration

Illustrations

Inspiration

Illustrations

SPECIALTY MARKETS

Inspiration

The Fashion Design Concepts and Specialty Markets course assisted in enhancing my designing capabilities. In addition to that, the course aided in refining my Adobe Illustrator skills. For this task I was assigned to create a Men’s Fall Collection including 8 looks and their front and back flat sketches. I drew out my inspiration from the Amish culture, using their western hats as the main accessory, and fabrics like denim, cotton, and wool for mainly all the garments. The demographic group for this collection would be men 19 to 32 years old, and the designs would be deserving of retail stores such as Urban Outfitters or Anthropology.

Men’s Fall 2015Collection

Flat Sketches

Final Illustrations

Inspiration

Once again, for this assignment, I applied the necessary research and my knowledge of Adobe Illustrator to create the Women’s Spring Collection “Dreams.” For this collection, I was motivated by how wonderful dreams can make us feel like in a good night’s sleep. My idea was to design garments for women with the feel of lingerie or sleeping wear but for casual usage. With the use of white and pastel colors, in comforting fabrics like cotton and silk, I created a sensual yet non-revealing sportswear for women 26 to 41 years old. This collection could be fit for department stores like Macy’s or Lord and Taylor.

Women’s Spring 2015Collection

Flat Sketches

Final Illustrations

STORE DESIGN

Logo Vicinity Map

Throughout the Store Design course we were introduced to the fashion brand Vincetta, which is in the process of starting a brick and mortar business. Our duty was to study the brand and its identity in order to provide a successful store design plan with a digital 3D display build on Google Sketchup. Assigned in groups with individual responsibilities, we researched Vincetta’s customer to determine the best location, design concept, and store layout, so that Vincetta may become an unforgettable shopping experience. Adopting the themes of Romanticism and Texture, my group and I were able to develop a promising store design located near the Santa Monica Pier in California.

Vincetta

Inspiration Board

Store Floor Plan

Entry Zone

Wall Schematics

Fitting Rooms

Cash Wrap

Window Display

VISUAL MERCHANDISING

3D Display

For the Visual Merchandising course assignment, the goal was to create a display within our campus hallways that would impact the viewers and raise awareness of a subject. Assigned in groups, we would determine which global issue needed to be better known, and then decide how to display it in a way that would cause an impact. We were to do this with only using a poster and a few options of non-bought objects. The global awareness topic we chose to display was the hunting of elephants for their tusks, which are being sold in the black market. This issue has sadly come to a point that if we do not protect the elephants, they will be extinct by the year 2025.

Global AwarenessDisplay

Final Marketing Piece

In this part of the course, the task was to create a Shadow Box mimicking a window display of a favorable retail brand, using a real lighting source. I chose to represent the Californian brand PacSun, and using black foam, and two battery powered LED light fixtures, I created a scenery of the Santa Monica Pier and displayed the brand’s fashion in surfboards to attract its original target market which are surfers. The use of the lighting was manipulated to create a visual sense of the sun coming from behind the pier.

Process Work

PacSunShadow Box

Inspiration

Finalized Shadow Box

Shadow Box Detail

This last assignment of the course demanded our best skills as team members and as individuals. The objective was to create an editorial for any magazine of our choice that would work with the editorial’s concept. As a group, we decided on the concept of women who dress for the part of the man. This is an old, but not yet common trend where women tend to adopt a more manly way of dressing because of their job position or career goals, and are criticized or judged by choosing this style of clothing. With photography demonstrating the obtained media pulls, we were able to make our concept come to life, dressing the male and female models in the exact same outfits. Finally, through the magic of Adobe Photoshop and InDesign, we were capable of producing a successful editorial made for ID Magazine.

ID MagazineEditorial

Inspiration

Behind the Scenes

Finalized Editorial Spread

PR & SPECIAL EVENTS

In the Special Events and Public Relations course we were familiarized with how to represent a client, and to use the media to expose their past, present and future in the most productive way possible. The objective for the assignment of the course was to represent an up and coming fashion designer, and create a Media Kit that would speak for all their achievements and future projects, making the client better known to the public. I played the part of a PR Manager for Korean designer Juun J., who is not well known in the U.S. market, but is respected in South Korea and Paris. The Media Kit for the designer would include: a Fact Sheet introducing the designer, a Look Book demonstrating the designers last collection, a Press Release that exalts on a future event or product the designer will be debuting, a Media List suggesting different publishing probabilities that would best represent the designer and the Press Release, and last a PR Campaign mentioning precise details of my positive methods as the PR Manager to make the public aware of the designer.

DesignerMedia Kit

With the idea of self-branding, we were assigned to create a blog for the duration of the course or even further. This would allow us to express our thoughts on brands that we favor, and to gain conscious of other assets that surround our lives. My blog Square Root of Style was formulated to tell the story behind a captured ensemble, pointing out what makes it stylish or not. Through the blog, and the viewer’s comments, “fashion” would transform from being just another trend, to something that is innate in everyone. Calculated suggestions will be offered in the blog on how to obtain the look or create it.

Square Rootof Style

Blog Logo

Blogposts

INDUSTRY EXPERIENCE

Currently I have the privilege of working as an intern for the Korean brand Document, where I can apply all the knowledge gathered from my past studies. As a PR and Communications intern I use my skills to benefit the company as they enter in the U.S market. Networking for the brand through social media, and assisting in the creation of media lists and PR campaigns (aside from other things), are some of my duties as an intern. At the moment, the brand focuses on making a difference in style through the repetition of subtle differences, Document brings clothing that will connect men’s memories with their clothing. Document was reported by WWD.com as a-must-see on this past Men’s Capsule tradeshow in NYC. In Addition, at the finalization of the collection, I aided Document’s founder and head designer Jongsoo Lee in the production of the season’s lookbook. The Photo-shoot took place in The Ace Hotel in Midtown NYC and targeted on promoting a natural look introducing the indigo blue clothing line.

Internship

NYC Capsule Tradeshow

Lookbook Image