D E V O P S I S N O T E N O U G H

W A N T T O H A V E A N I M PA C T ?

https://www.flickr.com/photos/markcph/4937892726/

By Sara Cowles

– T H E O D O R E R O O S E V E LT

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

O P T I O N 1 : J U S T B U I L D I T

We know what we’re doing

"Einstein 1921 by F Schmutzer - restoration" by Ferdinand Schmutzer - http://www.bhm.ch/de/news_04a.cfm?bid=4&jahr=2006 [dead link], archived copy (image). https://commons.wikimedia.org/wiki/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg

B U I L D A N M V PO P T I O N 2 :

"Five ivory dice" by Liam Quin - http://barefootliam-stock.deviantart.com/art/five-ivory-dice-97476774. Licensed under CC BY 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Five_ivory_dice.jpg#/media/File:Five_ivory_dice.jpg

T E S T O U R A S S U M P T I O N SO P T I O N 3 :

Us Our customer

“Our customers need a UI to design blueprints”

Us Our customer

“LOL, that’s the easy part. We need a UI for simple, flexible deploys”

C R E AT E A F E E D B A C K L O O P

Build —> Measure —> Learn

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HiPPO

HiPPO

https://www.flickr.com/photos/35179993@N03/14046136518/

Let me tell you how it’s done

Image by Claire Murray

By Ananian (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

"Ct-scan" by NithinRao - Own work. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Ct-scan.jpg#/media/File:Ct-scan.jpg

http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html, http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island

T H E C L O S E S T T H I N G T O A S I LV E R B U L L E T

em·pa·thy /ˈempəTHē/ noun the ability to understand and share the feelings of another.

Thank you! -Sara Cowles, @saracowles

https://www.flickr.com/photos/june29/5645541784/, https://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg, "Toothbrush 20050716 004" by Jonas Bergsten - Photo taken by Jonas Bergsten using a Canon PowerShot G3.. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Toothbrush_20050716_004.jpg#/media/File:Toothbrush_20050716_004.jpg "Hybrid-bicycle-1" by The original uploader was Icd at English Wikipedia - Transferred from en.wikipedia to Commons by Sreejithk2000 using CommonsHelper.. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Hybrid-bicycle-1.jpg#/media/File:Hybrid-bicycle-1.jpg, ”Lexus GS430 Black Sapphire Pearl" by 2006_GS_430_Black_Sapphire_Pearl.jpg: marshmalloderivative work: Altair78 (talk) - 2006_GS_430_Black_Sapphire_Pearl.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Lexus_GS430_Black_Sapphire_Pearl.jpg#/media/File:Lexus_GS430_Black_Sapphire_Pearl.jpg