devops for mobile: delivering a 5-star app experience to your mobile users

Jonathan Lindo

MBT03S #CAWorld

CA TechnologiesVP, Enterprise Mobility

DevOps

DevOps For MobileDelivering a 5-Star App Experience

2 © 2014 CA. ALL RIGHTS RESERVED.

Abstract

In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?

Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.

Jonathan Lindo

CA Technologies

VP, Enterprise Mobility


APPLICATION ECONOMYTHIS IS THE AGE OF THE

USERSAND IT’S ALL ABOUT THE


The World in 2014 as we Know It…

http://www.phonearena.com/news/The-average-global-smartphone-user-has-downloaded-26-apps_id47160

Number of mobile app downloads as of July

150B+

Number of apps in app stores

3,000,000+

Average # of mobile app downloads per phone

33

App store revenue in 2013

US$ 26B+


Native Apps Continue their Rule …


Achieving Mobile App Distribution

Cross-app promotionMobile advertising

App store chart boosting

Web banner ads

Marketing automationWebinar Campaigns

SEO

Email marketing campaigns Social media marketing

Twitter promotionFacebook ads$$$


19%Never run your app more than once…

45%Users who will never reach five runs of your app

94%No longer running your app after 30 days!

Great, we Have Installs! But wait …

http://swrve.com/lp/new-players-report/?utm_source=blog&utm_medium=internal&utm_campaign=new-players-report

Our job is far from done …


Achieving and Maintaining Engagement …

http://techcrunch.com/2011/12/18/app-ocalypse/

http://mobilemarketingmagazine.com/brits-app-attention-span-shorter-than-ever

15Number of mobile apps used regularly per week

65%Users demanding good app performance

82%Deleted an app due to crashes or poor performance

Tougher than ever!


SPEEDING UP!MOBILE DELIVERY IS


SEPARATEHOW DO WE

FROM THE PACK?


NEVER DONEOUR JOB IS


Delight Customers

Deliver great experiences and improve with analytics

Provide world-class support

How do we Deliver a Five-Star Experience?

Deliver High Value

Understand behavior and apply real-time intelligence

Fail fast, iterate quickly


DEVOPS BRIDGES OPERATIONS AND AGILE SOFTWARE DEVELOPMENT

TOOLS AND METHODOLOGIES


DEVOPS

DevOps for Mobile

DevOps accelerates the release of apps into

production and …

… translates operational insight into real-time

adaptation …

… with continuous feedback and improvement across the app lifecycle.

CONTINUOUS DELIVERY

Application

Delivery

Application

Performance Management

Infrastructure

ManagementDevOps


How is DevOps Achieved?

1

2

3

4

CULTURE

AUTOMATION

ANALYTICS

COLLABORATION


DevOps for MobileAccelerating the mobile app lifecycle

SupportProductionDeploymentDev and Test

CA enables each stage of ‘continuous delivery’


DevOps for Mobile: Opportunities for Success

Mobile test automation

Mobile app platforms

Mobile app APIs

Mobile app performance and analytics

Mobile release automation

Mobile app support

API


DevOps for Mobile Tooling Goals

DEEP VISIBILITY: Complete end-to-end view into mobile appsExtend operations view into mobile apps and infrastructure

RAPID ANALYSIS: From mobile infrastructure to mobile deviceIdentify issues at 30,000-ft. view; drill to microscopic app-level detail

ACTIONABLE ANALYTICS: By app, region, carrier, device or usersReveal specific analytics data based on multiple variables


Mobile Test Automation and Service Virtualization

LAN testing network

CA Application Test

Mobile App Automation

CA Service Virtualization

Virtual Services

!

!


CA Release Automation


Answer Key Questions … at any timeVisualize, understand impact and be proactive

What is my user experience like?

Who is using our apps?

Where and when are apps used?

What are my users doing with our apps?

Can I help users get more value?


CA Mobile App AnalyticsBroad, deep visibility into your mobile infrastructure


Actionable AnalyticsBy app, region, carrier, device or users


Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7


CA APM 9.7 with Mobility IntegrationCA APM 9.7 transaction traces with mobile data


Monitor Mobile Business Transactions


Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues


Analyze Automated Test CoverageGenerate New Automated Tests On-Demand


Understand Mobile User BehaviorCapture User Flow Through Your App


Mobile Device VisibilityGestures, API requests, app performance


Measure EffectivenessCompare versions, regions and devices


Give Customers World-class Support Live remote mobile support


DevOps is Working …

Source: Puppet Labs 2014 State Of DevOps

“Organizations with high performing DevOpsteams were two times more likely to exceed profitability, market share and productivity goals …”

“…and had 50 percent higher market capitalization growth over three years…”


CultureLearn more about DevOps - Get Involved!

DevOps Dayshttp://www.devopsdays.org

Velocity Conferencehttp://velocityconf.com/

DevOps Enterprise Summithttp://devopsenterprise.io/

CA Worldhttp://caworld.com

http://www.devopsdays.org

http://velocityconf.com/

http://devopsenterprise.io/

http://bit.ly/1wuwX4O


For More Information

To learn more about DevOps, please visit:

http://bit.ly/1wbjjqX

Insert appropriate screenshot and text overlayfrom following “More Info Graphics” slide here;

ensure it links to correct pageDevOps






For Informational Purposes Only

© 2014 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.

This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutions so actual results may vary.

Terms of this Presentation

devops for mobile: delivering a 5-star app experience to your mobile users

Technology