developing your social media strategy
DESCRIPTION
Second Presentation for PLA Spring Symposium in Nashville, TN April 2-4, 2009TRANSCRIPT
Developing youryour Social Media Strategy
PLA Spring Symposium
Meg Canada, Sr. Librarian
Hennepin County Library
Why develop a social media for your library?
Do I have to have a strategy?
Who is involved?
http://www.flickr.com/photos/dawn_perry/485875684/
What’s on the menu?
What do I need to know for each channel or site I use?
How will we use this?Anyone else here?
Who is our target?How will we measure success?
Who will take a lead here? Who will back them up?
How long will this take to startup? Maintain? See results?
Grid Approach
Anatomy of the Strategy
Goals
Staff Analysis
Time Investment
Tactics
Channel
Evaluating