developing an effective wireless middleware strategy an enterprise perspective
TRANSCRIPT
Developing an Effective Developing an Effective Wireless Middleware StrategyWireless Middleware Strategy
An Enterprise PerspectiveAn Enterprise Perspective
Mobility is… A Boardroom Priority Strategy for improving enterprise
performance Solutions to mission-critical needs Digital Freedom Integrated into business processes Enhanced productivity Reduced costs Workforce optimization Better responsiveness Improved customer service
Mobility is Not… Stand-Alone Application Point Solutions Bolt-On Solution Just PDAs Wireless alone Just About mCommerce Just Technology
What is Enterprise What is Enterprise Mobility ?Mobility ?
“Enterprise mobility is about extending access to corporate information in order to improve competitive advantage.”
“Enterprise mobility is about extending access to corporate information in order to improve competitive advantage.”
Why Mobilize?Why Mobilize?
Opportunity to gain strategic advantage over competitors…
Cost reductions through efficiency improvements in selective parts of the value chain
Improved customer service through better informed sales and service personnel
Potential new sales opportunities through timely access to work related information
Enterprise Mobile solutions will be a key element of a company’s future business strategyEnterprise Mobile solutions will be a key element of a company’s future business strategy
Four Enterprise Business GroupsFour Enterprise Business Groups
Main type of solutions
Away from home town
Deg
ree
of
mo
bili
ty
Away from office
Away from desk
E-mail/agenda Simple interactive job-applications
Highly interactive job-applications
All PC-based applications
White–collar office worker
Mobile sales and operations
Mapping of business user categories
Mobile indoor blue–
collar worker
Travelingexecutives and consultants
Based on EDS/A.T. Kearney experience there are four main business user groups…Based on EDS/A.T. Kearney experience there are four main business user groups…
Four Key Business ChallengesFour Key Business Challenges
”Not all existing content was suitable for mobile
devices” Applications need to be integrated with existing systems
Applications need to be integrated with existing systems
”Solutions must be reliable, fast and easy
to use”
”The natural willingness to accept new
technology varies greatly among people”
User acceptance/ ease-of-use must be carefully consideredUser acceptance/ ease-of-use must be carefully considered
”Implementing mobile data required a change
in working culture”
New mobile data applications often require changes in work
processes for maximum benefits
New mobile data applications often require changes in work
processes for maximum benefits
Many companies are still slightly skeptical towards mobile data and
uninformed about the benefits
Many companies are still slightly skeptical towards mobile data and
uninformed about the benefits
”We have concerns about security and network coverage” ”Will it really work?”
Surveys reveal four key business user challenges that need to be addressed when implementing mobile data applications
Surveys reveal four key business user challenges that need to be addressed when implementing mobile data applications
Middleware as aMiddleware as aTechnology EnablerTechnology Enabler
From dumb terminals and mainframes to powerful handheld computers, improved information access has been the goal.
From dumb terminals and mainframes to powerful handheld computers, improved information access has been the goal.
Middleware is enabling convergence…
Middleware is enabling convergence…
Mobility means access from anywhere, wired or wireless.
Mobility means access from anywhere, wired or wireless.
Mobilizing the Mobilizing the EnterpriseEnterprise
Configuration /Rendering
Services focused on ease-of-use and tailored to suit the user’s
needs
EnterpriseApplications
Middleware EnterpriseData
MobileAutomation
•Field Force•Sales•Service•Mobile Office •CRM •Telematics
Mo
bil
e A
pp
lic
ati
on
s
Re-use
Secure Access
3rd Party
Improving interoperability of
Mobile Applications on
the handset
Secure Communication
Se
cu
re I
nfo
rma
tio
n D
eli
ve
ry
Bu
sin
es
s P
roc
es
s I
mp
rov
em
en
t
Ad
ap
tab
ilit
y
Em
plo
ye
e C
are
Co
mp
reh
en
siv
e M
ob
ile
Se
rvic
es
•Experience Mgt •Provisioning •Configuration•Rendering•Logistics•Help
Ease of use is a critical factor in employee acceptance of Mobility and successful implementations will significantly increase their efficiency.
Ease of use is a critical factor in employee acceptance of Mobility and successful implementations will significantly increase their efficiency.
Middleware RequirementsMiddleware Requirements
According to Forrester, Mobile Enterprise Middleware requires Five Key Capabilities…
According to Forrester, Mobile Enterprise Middleware requires Five Key Capabilities…
1. Mobile capability
2. Packaged application support
3. Management capability
4. Development capability
5. Security, scalability, standardization
Mobile Enterprise middlewareHandheld Devices Enterprise software
Groupware
E-Mail PIM Calendar
Enterprise ApplicationsSales FieldField ServiceRouting AutomationCustom Apps
Increasing Business VelocityIncreasing Business Velocity
Ability to recognize work events
Event enablement
Rapidly recognize Rapidly recognize “traditional” “traditional” eventsevents
Business Velocity
Recognize Recognize “new” events“new” events
(proactivity)(proactivity)
Decentralize and Decentralize and streamlinestreamlinecurrent processescurrent processes
Enable “new”Enable “new”local processeslocal processes
Process Process ImprovementImprovement
Process Process TransformationTransformation
Recognizing and enabling work events for process transformation and improvement
Recognizing and enabling work events for process transformation and improvement
Business Drivers
Requirements
Solution
PresentationPresentationPresentationPresentation
Application EnablersApplication EnablersApplication EnablersApplication Enablers
TransportTransportTransportTransport
DeviceDevice
ServerServerBusiness LogicBusiness LogicBusiness LogicBusiness Logic
Data Connectivity / MediationData Connectivity / MediationData Connectivity / MediationData Connectivity / Mediation
NetworkNetwork
Work Process ImprovementWork Process ImprovementMobile Applications must compliment the way people do their work, helping them to be more effective.
Mobile Applications must compliment the way people do their work, helping them to be more effective.
Warning
No more 'free time'
Increased workload
Big brother mentality
Don’t overlook: What’s in it for me?
Don’t overlook: What’s in it for me?
AdoptionAdoption
Low
High
Market attractivenessLow High
Sales Force Automation
Mobile CRM
Supply Chain Management
Mobilee-commerce
Mobile-ERP
Fleet management
Field Force Automation
Job dispatch
Telemetry
Internet access
Information services
Intranet access
Industry readiness• Device adaptability• Bandwidth• Integration complexity• Customization• Content handling• Security• Roaming capability
• Market size• Perceived value• Customer investment required
Mobile office
Mobile enterprise applications
M-Commerce applications and platforms
Source: A.T. Kearney analysis, Metagroup 2001, IDC 2001
Corporate data services
Mobile office applications, both attractive to business users and easiest to implement, represent the “first generation” of enterprise mobile data services
Mobile office applications, both attractive to business users and easiest to implement, represent the “first generation” of enterprise mobile data services
Note: (1) Includes Professional ServicesSource: CSG analysis
Value Added Service Providers (1)
Devices
Infrastructure
TranscodingMiddlewareApplication Developers
Carriers
Government/ Public Safety
Transportation/ Logistics
Large ISVs
Healthcare/ Pharmaceuticals
Financial Services
Content Providers
Software
UtilitiesManufacturing
Enterprise Users
Content Providers
VAS
Devices
Applications
Carriers
Infrastructure
Enterprise Users
Value Chain
Enterprise Mobility Solutions Eco-System
A Cluttered LandscapeA Cluttered LandscapeComplexity underlies the design, development, deployment and effective management of service capabilities in Enterprise Mobile Solutions.
Complexity underlies the design, development, deployment and effective management of service capabilities in Enterprise Mobile Solutions.
Sweating the DetailsSweating the DetailsOvercoming the many complexities in order to meet ever-increasing demands of the enterprise user…
Overcoming the many complexities in order to meet ever-increasing demands of the enterprise user…
Complexities of mobilizing the enterprise• Requires compatibility of many functional components in
a complex environment• The operating system dilemma• Network interoperability• Sorting out functional overlap of functional components• Form factors• Interfaces Meeting Demands
• Security, security, security• Authentication, Transport, Data-on-device• Multi-client architecture• Online/Offline• Ease-of-use• Low cost of ownership• Flexibility
Managing ComplexityManaging Complexity
Documents Rapid Application Deployment
PIM
Data Mgmt
EnterpriseData Access
Middleware
Terminal EmulationData Query
Terminal EmulationData QueryE-Mail
CalendarContacts
E-MailCalendarContacts
EnterpriseApps
EnterpriseApps
DevelopmentRefreshMaintenance
DevelopmentRefreshMaintenance
Policy EnforcementProvisioning
Policy EnforcementProvisioning
BackupRestoreInventoryErasure
BackupRestoreInventoryErasure
AccessUpdate
AccessUpdate
Providing a foundation of essential mobile enterprise capabilities you can rapidly build upon…
Providing a foundation of essential mobile enterprise capabilities you can rapidly build upon…
ConfigurationManagement
ContentRendering
Where Are We Headed?Where Are We Headed?
Continued Confusion – new entrants, niche playersEven more choices and complexityCan you do it all yourself?
Instant MessagingSeamless mobility – digital roamingE-Identity / Portable Personality•Smart Cards •Removable Memory
Tools to do the jobMachine-to-Machine
The success of enterprise mobility will be determined by extent to which capabilities are enabled through middleware.
The success of enterprise mobility will be determined by extent to which capabilities are enabled through middleware.
Thank YouThank You
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AcknowledgementsHP and Compaq and the names of HP and Compaq products referenced herein are either trademarks and/or service marks or registered trademarks and/or service marks of HP and/or its subsidiaries.
Microsoft, Windows, Windows NT, SQL Server, Office and BackOffice are either trademarks or registered trademarks of Microsoft Corporation.
P800 is a product and registered trademark of Sony Ericsson or its subsidiaries in the United States and other countries.
Bluetooth was originally developed by Ericsson, but is now under the auspices of the Bluetooth Special Interest Group. It has widespread support among telecom equipment vendors, computer and chip manufacturers.
Intel, the Intel Inside logo, and Pentium are registered trademarks of the Intel Corporation or its subsidiaries in the United States and other countries.
The BlackBerry family of related marks, images and symbols are the exclusive properties of, and trademarks of, Research In Motion Limited, used by permission. "Always On, Always Connected" and the "envelope in motion" symbol are registered trademarks of Research In Motion, used by permission.
Other product and company names mentioned herein may be trademarks and/or service marks of their respective owners.
Forrester Research
A.T. Kearney Research