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Oracle Engineered Systems & Cloud Solutions Challenging the Approaches of Traditional IT Stephen Tindall Senior Manager, Oracle Fusion Middleware, Australia & New Zealand

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

© 2011 Oracle Corporation

Program Agenda

• Key Disruptors for Traditional IT

• Oracle Engineered Systems

• Cloud Solutions

• Summary

© 2011 Oracle Corporation 3

Enterprise IT Challenges Balancing Act...

1. Grow revenue 2. Speed time-to-market

3. Stay competitive 4. Improve customer experience

5. Reduce risk

1. Meet changing business needs 2. Reduce costs and complexity

3. Accelerate service deployments 4. Simplify management

5. Improve efficiency

IT Requirements

Business Priorities

Enterprise Vision – Dependent and Agile IT Pave an IT-as-a-Service

FBT PAY GNTS

TRDS

Client

Customs

RRE IPS Integrated A/C Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client Staff RemoteStaff

TAXAGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

FBT PAY GNTS

TRDS

Client

Customs

RRE IPS Integrated A/C Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client Staff RemoteStaff

TAXAGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

• Silos of HW & SW • Manual IT Process • Underutilized Systems

• Top-down redundancies

• Rationalized • Consolidated • Automated • Virtualized

• Self-Service Provisioning • Metering & Chargeback • Governance & Security

Policy • Enterprise Private Cloud

Service Group A

Data Grid Data GridData Grid

Service Group B Service Group C

Integration Layer

Security Layer

Application Grid Application Grid Application Grid

IT-on-Demand Optimized IT Core

IT-as-a-Service

Traditional

The Road to Engineered Solutions

Optimized

Engineered��Fully integrated and deployed ��as a complete system

Oracle Optimized Solutions/��Reference Configurations

Exadata Exalogic

Best of Breed Oracle Software ��(or ISV SW) plus Highly Available HW Oracle offers more ��

solution choices! 6

Infrastructure Platform

Applications

Key Disruptors for Traditional IT Co-Location

• Centralized control • Standard deployments

• Shared services • Automation/autonomics

• IO Fabric and Virtualization

Standardization

• Standardized platform, management, tools

• Reduced Operational Costs • Efficiency within silos of standardization

• Application Grid


Key Disruptors for Traditional IT Virtualization / Grid Computing


From Application Grid to Elastic Cloud Performance and Simplicity by Engineered Systems

Exadata

Exalogic

Exalogic Elastic Cloud Grid Computing Infrastructure

Virtualization to Cloud Computing Evolutionary not Revolutionary

Private Cloud •  Self-service •  Policy-based resource

management •  Chargeback •  Capacity planning

Silo’d Grid •  Physical •  Dedicated •  Static •  Heterogeneous

•  Virtual •  Shared services •  Dynamic •  Standardized

appliances

App2 App3

Private IaaS

Private PaaS

App1

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS Consolidate Standardize

Program Agenda




• Summary


Key Disruptors for Traditional IT Engineered Systems

•  Complete, Integrated Software and Hardware

•  Extreme Performance and Scalability

•  Uniform Reliability, Availability and Serviceability

•  Reduced Risk (Deployment, Maintenance, Support)


Oracle Exadata and Exalogic Elastic Cloud Building Blocks for Private Cloud

Building the 21st Century Datacenter


Engineered System for Database and Storage Workloads

Engineered System for Middle-Tier Application Workloads

Why Oracle Exadata and Exalogic? Business Drivers

Improve Quality of Service

Improve Agility

Reduce Complexity

Reduce IT Costs

•  Standardize Operating System

•  Standardize applications

•  Fewer configurations •  Capital costs

•  Management costs

•  Downtime costs

•  Resource management

•  Dynamic services

•  Shared resources •  Tighter security

•  Faster performance

•  Higher availability


Value of Oracle Engineered Systems For Cloud Time to Market with Scalability and Performance

100’s of Components à 1 Machine 1000’s of Hours à 1 Day

Servers

Network

OS

Management

Storage


Oracle Engineered Systems Best Foundation for Cloud – Design Principles


•  Common •  Building Blocks •  Set of Practices •  Tools for Management

Methodology

•  State-of-Art Oracle HW •  Dense Compute Cluster •  High Performance

Networking Architecture

Oracle Exadata Database Machine One architecture for …

•  Data Warehousing •  OLTP

•  Database Consolidation

Exadata Software Architecture Intelligent storage, standard Oracle Database

• Storage Grid –  Intelligent storage –  Hybrid Columnar Compression –  Smart Flash Cache

• Database Grid –  Oracle Database 11g –  Oracle RAC (Real Application Clusters)

Storage software innovations uniquely deliver extreme performance and

storage efficiency

• Extreme Performance for JAVA Applications

• Extreme Performance for Oracle Applications

• Engineered System with Lowest TCO

• Best Foundation for Cloud

Oracle Exalogic Elastic Cloud Easier to Buy, Easier to Own, Easier to Operate

Oracle Engineered Systems Foundation for Application and Database Grids

Oracle Linux and/or Solaris (optimized for underlying hardware)

40 Gb/sec InfiniBand Fabric, 10 Gb/E Datacenter connectivity

Exalogic • Up to 30 x86 server nodes

• 40 TB ZFS storage appliance

• Up to 3.8 TB of RAM, plus flash memory

Enterprise Manager

(Single Mgmt. Framework for

HW/SW)

Exadata • Up to 8 Intel-based database servers

• Up to 14 Exadata Storage servers

• Up to 336 terabytes raw disk

• 5.3 terabytes Flash storage


Oracle Engineered Systems Standard Platform for Enterprise Standardization

Database and Storage Tier Application Tier

Java Apps

3rd Party CRM

Logs

SOA

Batch Jobs

ERP DR

Servers

IDM E20

Custom

E20 Content

3rd Party

ERP Data

CRM Data

Warehouse

Data Mart HR Records

InfiniBand


Consolidating Enterprise Apps to Exalogic Old •  “Silo stacks”, one per application •  Heterogeneous app components •  Complex, costly management

App

Storage

App

Compute

Storage

Network

ERP HR

Network

Enterprise Applications

Compute

App

Storage

CRM

Network

Compute

App

Storage

Custom

Network

Compute

App

Storage

3rd party

Network

Compute

Consolidating Enterprise Apps to Exalogic New •  Shared secure resources across applications •  More homogeneous, reusable components •  Consistent, efficient management

App

WebLogic

App

OC4J

App

JBoss

App

Tomcat

App

WebSphere

Oracle Solaris / Oracle Linux

•  Less complexity in provisioning, patching, deployment

•  Higher density on multi-core infrastructure

App App ERP HR

App CRM

App Custom

App 3rd party

Exalogic Elastic Cloud Software

Enterprise Applications

FY11 | Great Customer Benchmarks

24 Oracle Restricted and Confidential

Response Time

0

2

4

6

8

10

12

14

16

18

Customer Environment

Exa*

ResponseTime in Seconds

ResponseTime in Seconds

End User Portal Page

Average Response Time ComparisonCustomer Environment vs. Exalogic+Exadata

Logistics Co

9x Performance 8x Throughput

6x Throughput 5x Performance

Engineered by Oracle for Oracle Performance and Simplicity

Custom App

Custom App

IBM

ü Easier deployment

ü Integrated management

ü Simplified maintenance

ü Improved support

ü Streamlined supply chain

Consolidation & Standardization


Oracle Engineered Systems Start Small and Grow - Elasticity for Private Cloud

Quarter Rack Half Rack

Full Rack Multi-rack

•  Seamless hardware upgrade •  Flexible software licensing


3rd Party Applications

Fusion Applications

•  Transformation to IT-as-a-Service •  Pre-Built, Integrated, Tested, and Certified •  Low-TCO “Private Cloud in a Box”

Oracle Engineered Systems Building Enterprise Private Clouds


Program Agenda




• Summary


Private Clouds and Public Clouds

Private Cloud

I N T E��R N E T

Public Clouds

I N T��R��A ��N ��E��T

PaaS

Apps

IaaS

PaaS

SaaS

IaaS

•  Used by multiple tenants on a shared basis

•  Hosted and managed by cloud service provider

•  Exclusively used by a single organization

•  Controlled and managed by��in-house IT

Lower upfront costs Outsourced management OpEx

Lower total costs Greater control over security, compliance, QoS

CapEx & OpEx

Trade-offs

Enterprises will adopt a mix of private and public clouds

Oracle Has a Broad but Focused Cloud Computing Strategy

Private Cloud

I N T E��R N E T

Public Clouds

I N T��R��A ��N ��E��T

PaaS

Apps

Private Cloud Solutions •  Applications on a shared platform •  Database & middleware for PaaS •  Hardware & systems for IaaS

Public Cloud Solutions •  Oracle On Demand cloud services •  Oracle on 3rd party public clouds •  Powering 3rd party public clouds

Cloud Integration •  Security, business process integration and data integration

spanning on-premise and public clouds

IaaS

PaaS

SaaS

IaaS

Challenges across the divide between On-premise and Cloud Apps •  How do I populate data into the cloud application for the first time? •  How do I provision on-premise users into the cloud application? •  How do I manage user access to the cloud application? •  How do I ensure data consistency across all applications? •  How do I optimize business processes across all applications?

Challenges of Cloud Computing models

How do I bridge this divide?

Sales & Marketing

Manufacturing

Inventory & Logistics

Finance & HR

SFA Product LMS Inv MGMT B2B

product SCM product DB ERP ERP MES

Enterprise Infrastructure Services ��(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)

On-premise

CRM

ERP

Public Cloud

Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data Optimize business processes

Five Areas for Consideration when adopting Public/Hybrid Clouds

Populate the cloud application with initial data Sales & Marketing

Manufacturing


Finance & HR

SFA Product LMS Inv MGMT

B2B



On-premise

CRM

ERP

Public Cloud

Data Load APIs

Bulk Load of Data

Extract Transformation Load

Challenges: •  Extracting, transforming and loading large volumes of data across the divide •  Connectivity with diverse systems •  High performance requirements

Oracle Data Integrator EE

Populate the cloud with initial data

Provision user access Manage user access Integrate applications and their data Optimize business processes


CRM

ERP

Public Cloud

Provision user access

Challenges: •  On-boarding users into applications •  Providing initial passwords •  Tracking approvals and provisioning users based on roles

Synchronizing both ��entitlements and identities

Employee

Help Desk

Finance & HR

ERP

On-premise

Approval Workflow

Oracle Identity Manager

Populate the cloud with initial data Provision user access

Manage user access Integrate applications and their data Optimize business processes


CRM

ERP

Public Cloud

Manage user access

On Premise Apps

On Premise Systems

Compliance Reports e.g. “Who has Access to What?”

Entitlement and account data

Challenges: •  Reconciling who has access to what applications and entitlements •  Detecting excessive access and dormant accounts •  Password aging and detection of orphaned accounts •  Self services account management and password reset •  Automated account disable upon termination •  Certification review reporting and role management

On-premise

Oracle Access Manager

Oracle Identity Manager

Populate the cloud with initial data Provision user access Manage user access

Integrate applications and their data Optimize business processes


Integrate applications and their data

Sales & Marketing

Manufacturing


Finance & HR

SFA Product LMS Inv MGMT B2B



On-premise

CRM

ERP

Public Cloud

App WS

API’s

Real-time transactional secure messaging

Synchronous and Asynchronous transactions & events, data loads

Challenges: •  Extracting, transforming and loading bulk data in real-time •  Capturing, transforming and updating transactions in real-time •  High performance requirements with a non-intrusive solution •  Connectivity with diverse systems •  Capture complex business events

Oracle Service Bus

Oracle SOA Suite

Populate the cloud with initial data Provision user access Manage user access Integrate applications and their data

Optimize business processes


CRM

ERP

Public Cloud

Optimize business processes

Challenges: •  Business processes typically span across the divide •  Heterogeneous system endpoints involved in complex long running processes •  Sensitive data is transfer over the internet

IT Data Center

Users Business Apps Financials

SCM

ERP

Heterogeneous Sources

On-premise Purchase Order Processing

Oracle BPM Suite

Key takeaways

•  Cloud applications are here to stay, hybrid IT infrastructure is the emerging trend

•  Populate, provision, manage, integrate, and optimize by leveraging Oracle Fusion Middleware

•  New complexities can be conquered with the complete, open, integrated, and best-of-breed Oracle Fusion Middleware

Join our Fusion Middleware community!

3. Leverage Best Practices

Facebook.com/FusionMiddleware

twitter.com/OracleMiddle

1. Learn More

www.oracle.com/middleware

2. Join our Community

www.oracle.com/otn

Questions?


For More Information

Contact

Resources

• Your local Oracle sales organization

•  www.oracle.com/exalogic •  www.oracle.com/exadata •  www.oracle.com/weblogic •  www.oracle.com/cloud •  Twitter.com/OracleExalogic •  Twitter.com/OracleWebLogic •  Blogs.Oracle.com/ApplicationGrid

Case study

»  Financial stability •  Strong financial position - $1.2 billion in 2009 revenue •  Founder remains as Chairman and CEO

»  Strong hosted technology infrastructure •  Centralized, standardized, and virtualized – cloud-based computing since 2003 •  HIPAA, SAS70, SOX, and PCI compliant

»  Borderless delivery •  More than 100 clients in the Global 1000 •  Over 45,000 employees, 7,000 using our proprietary TeleTech@Home technology •  Support more than 50 languages

»  Comprehensive industry solutions for the entire customer lifecycle •  Leading performance in customer management and direct sales •  Innovative enterprise back-office solutions •  Deep domain expertise – supporting 120 unique client programs and 50 languages

»  Operations agility •  Delivery centers, virtual workforce solutions, and hosted services •  Proven methodologies and practices •  Six Sigma practices

Teletech is one of the largest and most geographically diverse global providers of customer and enterprise management solutions with a 27 year operating history.

Connecting to the cloud •  Pre-integrated and out-of-the-box service solution •  Complete self provisioning and self-service •  Integrated VoIP and desktop portals for complete self-service •  Quick time to benefit •  Pay for what you use

Unlimited Real-Time Customization

Programmable User Interface

Real-Time Analytics

Proven, Real-Time Scalability

Real-Time Workflow and Approvals

Proven Reliability

Off-the-Shelf Integration

Configurable Call Management

Associate Productivity Tools Real-Time Reporting

Proven, Real-Time Scalability

Quality and Workflow Management

Proven Reliability

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