devcon cebu 2010 wiifm and mediocrity how the flat world changes everything final
DESCRIPTION
TRANSCRIPT
Our Goal = Inspire 50 new startups
[email protected]@kevinleversee
And five of them team up with us to
innovate, empower and grow
WIIFM = W.hat’s I.n I.t F.or M.e?
IT IS NOT ABOUT ME.
People (Do) (Build) (Innovate) Buy for their own reasons…
WIIF(them)
Desire ….is the foundation to everything
WIIF(them)
Focus on OTHERS, what
can you do for them?
OK back to YOU
W.I.I.F.M.
And MEDIOCRITY
You do not want a good job…
You want what that job gives you.
You do not want technology…
You want what that technology gives you.
Are you into technology for your
passion
Or, for what the job gives you?
Mediocrity
What are you
Passionateabout?
You better know…
Because the world has changed, the cheese has moved.
Flat World
Commodity
Good
ServiceExperience
Services BecomeCommodities
Web 1: Control = Patents & License
Web 2: Open Source, companies compete over service
Now: Commodity = Everyone starts to compete over the price
Lowest
Cost
Vs.
Talent &
Passion
What will
win?
VERSUS
Talent is Not
commodity
Small teams
Innovation
Kevin Leversee
@KevinLeversee
What it is it for them?
Business wants to: Sell More, to More People, More Often for
More Money
What is in it for you?
Do what you love, follow your bliss and passion, innovate, grow.
Sources
• Ten Forces that flattened the world from The World Is Flat by Thomas Friedman http://www.nytimes.com/2005/04/03/magazine/03DOMINANCE.html adn http://www.greece.k12.ny.us/flat/FLAT%20Notes.pdf
• The Shift Index- Deloitte Center for the Edge John Hagel III, John Seely Brown, and Lang Davison
• http://www.edgeperspectives.com/shiftindex.pdf
• Mark Granovetter Network Theory Revisited The strength of Ties http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf.
• Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3
– (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf
• Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
• Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf
– (Glocalization) http://www.danah.org/papers/Etech2006.html
– (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html
– (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html
• John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf
• John Hagel http://www.johnhagel.com/view20051015.shtml
• Five things to know before elance http://www.businesspundit.com/5-things-to-know-before-becoming-an-elance-provider/
• Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com
• Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law
– (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong