deutsche telekom and nummer gegen kummer
TRANSCRIPT
1
Co-Operation Model between Deutsche Telekom and Nummer
gegen
Kummer
e.V.
Benefits of the co-operation.
2
Our CR Strategy. Motto: We take responsibility
Environment
Social commitmentSustainable economy
Well-balanced
triangle
Corporate responsibility (CR) is a company's commitment to promote sustainable development. This includes environmental, social and economic goals. Both society and the company benefit from the dialogues and interactions with internal and external stakeholders.
Corporate responsibility (CR) is a company's commitment to promote sustainable development. This includes environmental, social and economic goals. Both society and the company benefit from the dialogues and interactions with internal and external stakeholders.
Corporate responsibility
3
Connect the Unconnected:We enable people to be part of the information society.
Connected Life and Work: We improve the quality of life and work.
Low Carbon Society:We promote a climate-friendly society.
Save energy
Replace hardware with software
Avoid traffic
Reduce paper consumption
Increase media competency
Enable equal opportunity participation
Provide accessibility
Guarantee secure access
Social participation
Our CR Strategy. CR activities focused on three fields of action.
Work regardless of location
Combine travel and work
Enable networked social communication
Improve work-life balance
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Our Stakeholders. Multi-faceted CR-commitment.
Social commitment/
corporate citizenship
Innovations
Socio-cultural impact of new products
Broadband expansion
Digital inclusion
Society
Observing human rights
Social and environmental standards
Supplier diversity
Suppliers
Corporate values
Code of Conduct
Social Charter
Anti-fraud
Compliance
Risk management
Data protection
Diversity policy
Corporate
governance
Training and skills development
Pension scheme
Employee satisfaction
Diversity
Employee dialog
Health care
Work-life balance
Working on the move
Corporate volunteering
Employees
Waste management
Recycling
Vehicle fleet
Reduction of CO2
emissions in business processes and among customers
ICT as enabler
Environment & climate protection
Sustainable investments
Assessment by rating agencies
Financial markets
Customer satisfaction
Service range
Consumer protection
Data security
Needs-based products and services
Products and services for disabled people
Customers
5
Connect
the Unconnected
Connect
the Unconnected Low Carbon
SocietyLow Carbon
Society
Social Projects at Deutsche Telekom. Focus on three fields of action.
Promotion of media literacy
(e.g. internet
mentors, Teachtoday)
Telekom@School
Initiative “Yes, I can!“
(“Ich kann was!“)
Nummer gegen Kummer
TelefonSeelsorge
Bonner Chancen
“Meine Chance –
ich starte durch!“
Tafel e.V.
Corporate Volunteering
Social
Days
Christmas campaigns
German Bone
Marrow
Donor
Center (Deutsche Knochenmarkspenderdatei DKMS)
Contest
for
trainees
“Responsibility wins.“
Connected
Life and Work
Connected
Life and Work
Deutsche Umwelthilfe
“Living Forests”
nature conservation fund
Campaign
“Baumfreunde“
Mobile phone recycling
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Strategic Integration of Nummer
gegen
Kummer.
Connected
Life and Work
Connected
Life and WorkLow Carbon
Society
Low CarbonSociety
Connect
the
Unconnected
Connect
the
Unconnected
Corporate Volunteering
Corporate Volunteering PartnershipsPartnerships Corporate
Giving
Corporate Giving
Nummer gegen Kummer
Nummer gegen Kummer
engagement@telekom
CR Strategy “We take responsibility.”
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History of the Co-Operation Model. Milestones on the way.
Start of co-operation as a partner of Nummer
gegen
Kummer
Start of co-operation as a partner of Nummer
gegen
Kummer
Establishment of a free, centralized phone number for
children and young people
Establishment of a free, centralized phone number for
children and young people
Establishment of a free, centralized
phone number for parents
Establishment of a free, centralized
phone number for parents
Foundation of the NPO
Foundation of the NPO
Establishment of an EU-wide hotline
Establishment of an EU-wide hotline
Christmas donation of over
€36,500
Christmas donation of over
€36,500
Publication of the third Nummer
gegen
Kummer
study in co-operation with
Deutsche Telekom
Publication of the third Nummer
gegen
Kummer
study in co-operation with
Deutsche Telekom
1980
1991
19972001 2008 2010
8
Co-Operation Model. What each partner contributes.
Textbox Headline
Technical support
Provision of technical know-how
Provision of phone numbers
Maintenance of phone numbers
Financial support
All call costs borne
Donation programs
Employee support
Provision of human resources for volunteer work
Project-specific support
Third study for Nummer
gegen
Kummer
Provision of locations
Deutsche Telekom Textbox Headline
Embedding of Telekom into external communication measures
Ads, press releases, etc.
Education and training courses
e.g. vocational training of Telekom’s employees for the volunteer work at Nummer
gegen
Kummer
Expanding the engagement@telekom
network
Cooperation as a living example of good corporate citizenship
Best-practice example between an NPO and a business enterprise
Nummer
gegen
Kummer
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Win-Win Situation. Benefits of the co-operation model.
Benefits for Telekom
Benefits for Nummergegen
Kummer
Identity managementby positioning DeutscheTelekom as a goodcorporate citizen
Identity managementby positioning DeutscheTelekom as a goodcorporate citizen
Brand image
Identification for employees
through business-oriented corporate volunteering
Identification for employees
through business-oriented corporate volunteering
Employer imageLong-term co-operation builds relationships of
confidence between partners, employees and customers
Long-term co-operation builds relationships ofconfidence between partners, employees and customers
Protection of reputation
Contributes
to achieving the strategic goal
of international leadership in CR
Contributes
to achieving the strategic goal
of international leadership in CR
Strategic value
Extension of the consulting services by providing more technical know-how and volunteers
Extension of the consulting services by providing more technical know-how and volunteers
Room for innovationthrough state-of-the-
art products and services
Room for innovationthrough state-of-the-
art products and services
Successful co-operation increases attractiveness for further partnerships (also internationally)
Successful co-operation increases attractiveness for further partnerships (also internationally)
Financial support
through Telekom’s donation programs
Financial support
through Telekom’s donation programs
Growth potential Technical development Enhancing reputation Financial support
10
A Brief Digression: Technical Innovations in Communications. Influence of technical innovations on the core business of the Nummer
gegen
Kummer.
Development of technical innovations
Increasing flexibility and independence
in advisory services
Increasing flexibility and independence
in advisory services
Expansion of advisory services
through secure and anonymous
digital correspondence
Expansion of advisory services
through secure and anonymous
digital correspondence
Growth potential through direct and anonymous
help via SMS and smart phone applications
Growth potential through direct and anonymous
help via SMS and smart phone applications
Handy InternetTelefon SMS/Apps
Anonymization
of phone numbers
Support through establishment of Internet platform
Standardization
of phone numbers at a national level
and establishment of an EU-
wide number
Standardization
of phone numbers at a national level
and establishment of an EU-
wide number
Routing of phone numbers
Contributions by Telekom
MobileTelephone
Anonymization?
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Challenges
Integration of anonymous SMS into advisory service
Further development and modernization of technical communication instruments
Further reduction of inhibiting factors for potential users
Opportunities and Outlook
Direct access for consulters and immediate help in serious situations
Uncomplicated, anonymous state-of-the-art access
Increased demands through high-tech advisory applications
Challenges und Opportunities. Challenges and opportunities emerging for the co-operation model.
12
Thank you for your attention.
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Highlight: The Third Nummer
gegen
Kummer
Study. Public presence of the co-operation model.