deutsche telekom and nummer gegen kummer

13
1 Co-Operation Model between Deutsche Telekom and Nummer gegen Kummer e.V. Benefits of the co-operation.

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Page 1: Deutsche Telekom and Nummer Gegen Kummer

1

Co-Operation Model between Deutsche Telekom and Nummer

gegen

Kummer

e.V.

Benefits of the co-operation.

Page 2: Deutsche Telekom and Nummer Gegen Kummer

2

Our CR Strategy. Motto: We take responsibility

Environment

Social commitmentSustainable economy

Well-balanced

triangle

Corporate responsibility (CR) is a company's commitment to promote sustainable development. This includes environmental, social and economic goals. Both society and the company benefit from the dialogues and interactions with internal and external stakeholders.

Corporate responsibility (CR) is a company's commitment to promote sustainable development. This includes environmental, social and economic goals. Both society and the company benefit from the dialogues and interactions with internal and external stakeholders.

Corporate responsibility

Page 3: Deutsche Telekom and Nummer Gegen Kummer

3

Connect the Unconnected:We enable people to be part of the information society.

Connected Life and Work: We improve the quality of life and work.

Low Carbon Society:We promote a climate-friendly society.

Save energy

Replace hardware with software

Avoid traffic

Reduce paper consumption

Increase media competency

Enable equal opportunity participation

Provide accessibility

Guarantee secure access

Social participation

Our CR Strategy. CR activities focused on three fields of action.

Work regardless of location

Combine travel and work

Enable networked social communication

Improve work-life balance

Page 4: Deutsche Telekom and Nummer Gegen Kummer

4

Our Stakeholders. Multi-faceted CR-commitment.

Social commitment/

corporate citizenship

Innovations

Socio-cultural impact of new products

Broadband expansion

Digital inclusion

Society

Observing human rights

Social and environmental standards

Supplier diversity

Suppliers

Corporate values

Code of Conduct

Social Charter

Anti-fraud

Compliance

Risk management

Data protection

Diversity policy

Corporate

governance

Training and skills development

Pension scheme

Employee satisfaction

Diversity

Employee dialog

Health care

Work-life balance

Working on the move

Corporate volunteering

Employees

Waste management

Recycling

Vehicle fleet

Reduction of CO2

emissions in business processes and among customers

ICT as enabler

Environment & climate protection

Sustainable investments

Assessment by rating agencies

Financial markets

Customer satisfaction

Service range

Consumer protection

Data security

Needs-based products and services

Products and services for disabled people

Customers

Page 5: Deutsche Telekom and Nummer Gegen Kummer

5

Connect

the Unconnected

Connect

the Unconnected Low Carbon

SocietyLow Carbon

Society

Social Projects at Deutsche Telekom. Focus on three fields of action.

Promotion of media literacy

(e.g. internet

mentors, Teachtoday)

Telekom@School

Initiative “Yes, I can!“

(“Ich kann was!“)

Nummer gegen Kummer

TelefonSeelsorge

Bonner Chancen

“Meine Chance –

ich starte durch!“

Tafel e.V.

Corporate Volunteering

Social

Days

Christmas campaigns

German Bone

Marrow

Donor

Center (Deutsche Knochenmarkspenderdatei DKMS)

Contest

for

trainees

“Responsibility wins.“

Connected

Life and Work

Connected

Life and Work

Deutsche Umwelthilfe

“Living Forests”

nature conservation fund

Campaign

“Baumfreunde“

Mobile phone recycling

Page 6: Deutsche Telekom and Nummer Gegen Kummer

6

Strategic Integration of Nummer

gegen

Kummer.

Connected

Life and Work

Connected

Life and WorkLow Carbon

Society

Low CarbonSociety

Connect

the

Unconnected

Connect

the

Unconnected

Corporate Volunteering

Corporate Volunteering PartnershipsPartnerships Corporate

Giving

Corporate Giving

Nummer gegen Kummer

Nummer gegen Kummer

engagement@telekom

CR Strategy “We take responsibility.”

Page 7: Deutsche Telekom and Nummer Gegen Kummer

7

History of the Co-Operation Model. Milestones on the way.

Start of co-operation as a partner of Nummer

gegen

Kummer

Start of co-operation as a partner of Nummer

gegen

Kummer

Establishment of a free, centralized phone number for

children and young people

Establishment of a free, centralized phone number for

children and young people

Establishment of a free, centralized

phone number for parents

Establishment of a free, centralized

phone number for parents

Foundation of the NPO

Foundation of the NPO

Establishment of an EU-wide hotline

Establishment of an EU-wide hotline

Christmas donation of over

€36,500

Christmas donation of over

€36,500

Publication of the third Nummer

gegen

Kummer

study in co-operation with

Deutsche Telekom

Publication of the third Nummer

gegen

Kummer

study in co-operation with

Deutsche Telekom

1980

1991

19972001 2008 2010

Page 8: Deutsche Telekom and Nummer Gegen Kummer

8

Co-Operation Model. What each partner contributes.

Textbox Headline

Technical support

Provision of technical know-how

Provision of phone numbers

Maintenance of phone numbers

Financial support

All call costs borne

Donation programs

Employee support

Provision of human resources for volunteer work

Project-specific support

Third study for Nummer

gegen

Kummer

Provision of locations

Deutsche Telekom Textbox Headline

Embedding of Telekom into external communication measures

Ads, press releases, etc.

Education and training courses

e.g. vocational training of Telekom’s employees for the volunteer work at Nummer

gegen

Kummer

Expanding the engagement@telekom

network

Cooperation as a living example of good corporate citizenship

Best-practice example between an NPO and a business enterprise

Nummer

gegen

Kummer

Page 9: Deutsche Telekom and Nummer Gegen Kummer

9

Win-Win Situation. Benefits of the co-operation model.

Benefits for Telekom

Benefits for Nummergegen

Kummer

Identity managementby positioning DeutscheTelekom as a goodcorporate citizen

Identity managementby positioning DeutscheTelekom as a goodcorporate citizen

Brand image

Identification for employees

through business-oriented corporate volunteering

Identification for employees

through business-oriented corporate volunteering

Employer imageLong-term co-operation builds relationships of

confidence between partners, employees and customers

Long-term co-operation builds relationships ofconfidence between partners, employees and customers

Protection of reputation

Contributes

to achieving the strategic goal

of international leadership in CR

Contributes

to achieving the strategic goal

of international leadership in CR

Strategic value

Extension of the consulting services by providing more technical know-how and volunteers

Extension of the consulting services by providing more technical know-how and volunteers

Room for innovationthrough state-of-the-

art products and services

Room for innovationthrough state-of-the-

art products and services

Successful co-operation increases attractiveness for further partnerships (also internationally)

Successful co-operation increases attractiveness for further partnerships (also internationally)

Financial support

through Telekom’s donation programs

Financial support

through Telekom’s donation programs

Growth potential Technical development Enhancing reputation Financial support

Page 10: Deutsche Telekom and Nummer Gegen Kummer

10

A Brief Digression: Technical Innovations in Communications. Influence of technical innovations on the core business of the Nummer

gegen

Kummer.

Development of technical innovations

Increasing flexibility and independence

in advisory services

Increasing flexibility and independence

in advisory services

Expansion of advisory services

through secure and anonymous

digital correspondence

Expansion of advisory services

through secure and anonymous

digital correspondence

Growth potential through direct and anonymous

help via SMS and smart phone applications

Growth potential through direct and anonymous

help via SMS and smart phone applications

Handy InternetTelefon SMS/Apps

Anonymization

of phone numbers

Support through establishment of Internet platform

Standardization

of phone numbers at a national level

and establishment of an EU-

wide number

Standardization

of phone numbers at a national level

and establishment of an EU-

wide number

Routing of phone numbers

Contributions by Telekom

MobileTelephone

Anonymization?

Page 11: Deutsche Telekom and Nummer Gegen Kummer

11

Challenges

Integration of anonymous SMS into advisory service

Further development and modernization of technical communication instruments

Further reduction of inhibiting factors for potential users

Opportunities and Outlook

Direct access for consulters and immediate help in serious situations

Uncomplicated, anonymous state-of-the-art access

Increased demands through high-tech advisory applications

Challenges und Opportunities. Challenges and opportunities emerging for the co-operation model.

Page 12: Deutsche Telekom and Nummer Gegen Kummer

12

Thank you for your attention.

Page 13: Deutsche Telekom and Nummer Gegen Kummer

13

Highlight: The Third Nummer

gegen

Kummer

Study. Public presence of the co-operation model.