determining the size & risks of the microfinance market
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DESCRIPTIONDetermining the Size & Risks of the Microfinance Market. Know your market know your clients . Session Objectives. Learn to quantify the size of the microenterprise sector in the target area Learn to assess the risks of the target market. Reference Materials. - PowerPoint PPT Presentation
Determining the Size & Risks of the Microfinance Market
Know your market know your clients
Session ObjectivesLearn to quantify the size of the microenterprise sector in the target area
Learn to assess the risks of the target market
Reference MaterialsRef 1: NSO, Establishments in the Philippines 2000Ref 2: Raike Quinones, Microenterprise Sector Study
Why Measure the Size of the Microfinance Market?The size of the market determines the potential scale of your banks microfinance operations. An estimate of the market size can be used to generate more realistic growth projections.
Profile of the ME SectorMicroenterprises (MEs) are defined as those having less than 10 workers.Women comprise around 80% of the micro business operators. A majority of the MEs are registered, usually with the local governments. Unregistered MEs are between 14% - 26% of the total population of microenterprises.
Profile of the ME SectorA. Size, Employment, and Income SourceMicroenterprises comprise 91% of the total number of registered establishments in operation in 2000.Numbering 747,740 nationwide, microenterprises: absorb 37% of the workers in the formal sector.provide primary income to at least 30% of the rural work forceProvide secondary income to about 20% of rural householdsA 1998 NSO survey of households in Mindanao reported that 12% of households were engaged in micro business activities.
*/ National Statistics Office (NSO), Establishments in the Philippines 2000
Profile of the ME SectorB. Composition of the ME Sector*Majority (52%) are wholesale and retail trade businessesServices sector accounts for 36%Manufacturing activities accounts for 9%
* Refer to m2s2 Handouts 1 and 2 for details.
Market SizeTwo Estimation Procedures
Estimation Procedure: Based on the Total Number of HouseholdsFind the total number of households from the latest census dataAssume that the number of households engaged in microenterprises as their primary source of income is 10-20% of the totalEstimate the number of households engaged in microenterprises --------------------------------------------------------------------------Example:Total number of households11,485% engaged in microenterprises10% Size of the Microenterprise Sector = Total # of HHs * 10%
Estimation Procedure: Based on the Total Number of Registered BusinessesGet the total number of registered business establishments from city/municipal and barangay recordsDetermine the % of registered microenterprises to the total number of registered business establishments Assume that an additional 20% are unregistered-------------------------------------------------------------------------------Total number of registered business establishments1,285% registered microenterprises75% % unregistered20%Size of the Microenterprise Sector = Total No. of Reg. Businesses * 75% * (1 + 20%)
Comparative Results of Two Estimation Procedures# Reg.# MarketTotal # No. of MEs Based On Area# HHsBusinessStallsReg. Bus.# HHs# Reg.Bus. Roxas10,1221,4984021,9001,0121,710Cauayan18,5361,9276032,5301,8542,277Alicia11,6361,1555221,6771,1641,509Sta. Ana8,864147235382886344Candaba17,291371754461,729401Guagua19,0732,1956652,8601,9072,574Pulilan13,1004766501,1261,3101,013Bocaue15,2421872974841,524436Arayat19,7655142177311,976658Capas16,2074532767291,621656Floridablanca16,8102,4093922,8011,6812,521Ibaan6,903531150681690613Bauan14,2021,3563001,6561,4201,490San Jose9,6999922031,1959701,076
Results of Estimation ProceduresThe results are initial estimates When the result of either estimation procedure shows a very small market potential, consider looking at another area.When there is a large disparity between the results of the two estimation procedures, look at the other characteristics of the area, such as: Are the households generally dependent on wages?Is the area predominantly agricultural? orAre data on the number of registered enterprises incorrect?
Assessing Risks from CompetitionThe banks risk from competition can come from:Institutional lenders active in lending to MEs in your target area (such as other banks, cooperatives, NGOs, pawnshops, lending investors)Informal lendersYou will use RMA Tables 5 & 6 to gather information about the competition and the loan and savings products they offer.
Assessing RisksRisks from competitionRisks to household incomesRisks to the businessOther risks
Give particular attention to Microfinance Institutions (MFIs) that are active in your target area. If the present client outreach of the MFIs already covers most of your target area, consider the following:look for alternative sites for market-testing your microfinance product; ortarget a market niche not being served as yet by the competition. Assessing Risks from Competition
Major household income sourcesSeasonal patterns Threats to household income flows: natural calamities, low farm commodity production, low prices, high production costs, unemployment/lay-off of workers, peace and order Risks to MicroenterprisesRelocation of shops/stalls, fire Seasonal income fluctuationsnatural calamities, rainy seasonAssessing Market Risks
Other Risk FactorsRate of migration (in and out migration)
Level of ownership of dwelling
level of indebtedness of microenterprises
loan repayment experience of other lenders
previous or current experience of the bank in lending in the area.Assessing Market Risks
Enhanced by MLSPineda for MABS*Discuss the objectives.
Ask participants: Why do you think it is important to measure the size of the MF market? Collate the answers on the board or tear sheet.
Tell participants: You will learn simple ways of determining the size of the ME market and where risks could be coming from.
Tell participants: There are two reference materials that they should read so that they can have a broader understanding of the microenterprise sector. Show next slide.Facilitator should point out that the NSO data used here are as of 2000. Data are available for later survey period by NSO, but that the percent share of micro businesses is still dominant.
If there is internet connection, and participants have their laptop with them, ask them to go to the website of NSO to learn to search for information concerning business establishments. Enhanced by MLSPineda for MABS*Enhanced by MLSPineda for MABS*Explain to the participants that the discussions in the Market Research Module revolves around the microenteprise sector as the general target market for the banks. And that market research will generally be referring to existing microenterprises. Also point out that farming activities by small farmers are also considered micro enterprises, but there is a separate training module for micro agri.
The main point in this slide is that you must have an idea of the size of the existing market you plan to enter. Having this information will help your bank decide whether the market is big enough to make it worthwhile for your bank to make the investment. Enhanced by MLSPineda for MABS*Let us look at the basic profile of this microenterprise sector in the country. Note that the definition of microenterprises is in terms of the number of workers employed by the business.
The important points in this slide are: (i) Most micro business operators are women; and (ii) up to one-fourth of the micro business establishments are unregistered. The data on unregistered establishment should be taken into account when estimating the size of the market.
Before going to the next slides: ASK some trainees to give their observations about microenterprises. They can give examples of the types of micro business establishments they usually see around (such as sari-sari stores, public market vendors, buy and sell, etc). Enhanced by MLSPineda for MABS*This slide tells us that microenterprises are an important sector comprising 9 out of 10 businesses in the country; the sector also absorbs 4 out of 10 workers and is an important source of income in the rural areas.
Call attention to the result of the 1998 survey in Mindanao: 12% of the households in the region had microenteprirses.
For details on this slide and the next one, refer the trainees to HANDOUTS 1 and 2 for the session.
Enhanced by MLSPineda for MABS*Explain the following to the participants:
Note that half of the micro businesses are in trading. If you take a look at the portfolio of microfinance institutions, you will find that a lot of their borrowers are sari-sari store owners, market vendors, and buy and sell activities. These types of business activities require relatively small amounts to start and very simple management. Moreover, you can easily get in and out of the business activity. There is a connection here with the fact that most of the micro business operators are women. With the simple and small-scale business operations, women can still attend to their obligations to their family.
However, your bank should try to look for the micro businesses that have processing and manufacturing activities. These are the activities with the potential for growth and using an increasingly larger size of loan to add to their operating capital. Besides, these are the activities that can employ more people outside of the family members.Enhanced by MLSPineda for MABS*Tell participants: Two estimation procedures are contained in the next 2 slides. One is based on the number of households; the other is based on the number of registered businesses.
The procedures are simple, based on secondary data, and their results will provide you with an initial estimat