designing with empathy [code & creativity 2014]

Download Designing with Empathy [Code & Creativity 2014]

Post on 11-Aug-2014

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Every decision we make affects the way real people experience our products. We've all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our “users” - that anonymous, faceless crowd - rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve. In this session, Aaron will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.

TRANSCRIPT

  • Designing Empathywith Aaron Gustafson @AaronGustafson adaptivewebdesign.info
  • Photo Credit: Stuck in Customs
  • Designing Empathywith
  • Design Art _ Photo Credit: faith gobleImage Credit: L.e.e
  • Art serves the Artist Photo Credit: Abby Lanes
  • Ive been amazed at how often those outside the discipline of design assume that what designers do is decorationlikely because so much bad design simply is decoration. Good design isnt. Good design is problem solving. Jeffrey Veen
  • design /dzn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out
  • David Carson has been called the most influential graphic designer of our times Photo Credit: Marc Eckardt for FontShop, Berlin.
  • It was Art
  • It was Ego
  • subjective, personal, and self-indulgent Photo Credit: Marc Eckardt for FontShop, Berlin.
  • Your ego is a bad designer. Christopher Butler
  • http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  • http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  • http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
  • Just because you can doesnt mean you should Photo Credit: harald walker
  • Design isnt about showing off Photo Credit: Laurence & Annie
  • empathy /em-p-th/ From the Greek empathia meaning state of emotion
  • empathy /em-p-th/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
  • Perspective is everything Photo Credit: ZeroOne
  • empathy /em-p-th/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
  • empathy /em-p-th/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this
  • Photo Credit: Horia Varlan
  • Photo Credit: schoschie Author appropriate content
  • Set a performance budget Photo Credit: Gunnar Ries
  • Photo Credit: lastquest Consider physical limitations
  • Photo Credit: andrechinn Dont create unnecessary barriers
  • Credit: XKCD Dont force your agenda on your customers
  • Support common assistive technology Credit: windsordi
  • What is hateful to you, do not to your fellow man. That is the entire law; all the rest is commentary. Judaism Do unto others as you would have them do unto you. Christianity No one of you is a believer until he desires for his brother that which he desires for himself. Islam The Golden Rule Hurt not others in ways that you yourself would find harmful. Buddhism
  • Progressive Enhancement
  • [Progressive enhancement] keeps the design open to the possibilities of sexiness in opportune contexts, rather than starting with the whole experience that must be compromised. Ben Hoh
  • Egalitarianism Equality of opportunity, not equality of outcome
  • Designing Empathywith
  • Designing with Empathy by Aaron Gustafson @AaronGustafson Further reading: http://is.gd/readlist_empathy Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 except where otherwise noted flickr Photo Credits http://www.flickr.com/photos/aarongustafson/galleries/72157633153882514/ http://www.flickr.com/photos/aarongustafson/galleries/72157633161513316/

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