designing for socialisation
DESCRIPTION
Why socialising is amazing, how we are able to design for socilisation, and what psychological and anthropological tools are at our disposal, followed by a demo of CrowdScanner which is designed for socialisation with strangers.TRANSCRIPT
Designing for Socialisation
Ellen Dudley & Adrian Avendano
CrowdScanner 2010
Time spent “socializing”
What’s so great about socialising?
George Simmel
Sociability: the play-form of association,“.
“This world of sociability...a democracy of equals...without friction," so long as people blend together in a spirit of fun and affection to, "bring about among themselves a pure interaction free of any disturbing material accent.”
The Sociology of Sociability.
Sociability on a grand scale
Social interactions increase happiness
Say no to small talk
Social interactions increase cognitive capacity
Homophilious vs Heterophilious
The networker prowls alone
What is a stranger?
Changes in Eating Patterns: Breakfast
Changes in Eating Patterns: Lunch
Dining “al desko”
Portable Sandwich
Changes in Eating Patterns: Dinner
Coffee house in milano- copying starbucks – full circle
‘Coffeehouses in Italy are a third place for people, after home and work.
Changes in Drinking Patterns: Coffee
1950’s
Changes in Work Patterns: Gossip: vocal grooming
vending machine
1970’s
Changes in Work Patterns: Gossip
People aggregated around photocopiers to gossip
modern workplaces.
Changes in Travelling Patterns:
Civil InattentionOne person shell
When the train arrived in the 1830s, it soon became a more anonymous form of travel.
Changes in Entertainment Patterns:
Changes in Chores Patterns:Shopping, Banking, Information seeking
Connect with new people and old friends
Some Rebellion & Progress?
Second Lives Online and Social Gaming will never be enough... Or will it?
“Escape to IMVU”
but you can now stay in touch with people
To “Reconnect us”
The train is running late....
But we are social animals
• Emotions are contagious
• Eye contact releases dopamine
• Laughing in groups releases enough endorphins to allow us to withstand more pain
Yes!
Compliance
Social Validation
Normative Influence
you are more likely to conform within a group of strangers than you are with friends.
Joint Attention
Dunbar’s Number (s)
http://www.youtube.com/watch?v=i98XpBFWPrI
Superior Colliculus – Midbrain Tectum
Laughter
HUGE endorphin release
Pub = endorphin ritual
Asking for a lighter.Asking a stranger for help
CrowdScanner
Joint Attention
Result: Social encounter
www.crowdscanner.com