designing for seo - mozinar (dec 2012)
DESCRIPTION
Attached is the slide deck for Design for SEO mozinar.TRANSCRIPT
#mozinar @JustinGraphitas
Designing for SEOby Justin Taylor, MD Graphitas, @JustinGraphitas
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:Please email [email protected]
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
if you arethese guys
#mozinar @JustinGraphitas
if you arethese guys
#mozinar @JustinGraphitas
they cando stufflike this
#mozinar @JustinGraphitas
Change Country
Change CountryChange Country
Coke in the USA
Coke in the USACoca-ColaThe Coca-Cola CompanyAbout the Coca-Cola CompanyCareersProduct InformationCoca-Cola ConversationsMyCokeCoca-Cola ZeroDiet CokeWorld of Coca-ColaOpen HappinessCoca-Cola Store
Coca-Cola[Holiday 2012] [Coke Artic Home]
[docPemberton] Facebook Twitter YouTube Flickr
CocaCola on Twitter Go
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CocaCola on YouTube Go
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CocaCola on Flickr Go
prev next [Coca-Cola Live positively(tm)] [Coca-cola freestyle(r)] [Coca-Cola] [Coca-Cola Zero] [Diet Coke] [Mycoke Rewards] [Mycoke] About The Coca-Cola Company Careers Product Information Nutrition Information Contact Us Terms Of Use Privacy Policy © 2011 The Coca-Cola Company, all rights reserved. Coca-Cola®, "Open Happiness", and the Contour Bottle are registered trademarks of The Coca-Cola Company. Site MapNo-Script:[DCSIMG]
they cando stufflike this
Googlesee’s something
like this
#mozinar @JustinGraphitas
andstufflike this
#mozinar @JustinGraphitas
they cando stufflike this
[USA] SELECT YOUR COUNTRY
[Argentina] ARGENTINA [flag_australia.ashx] AUSTRALIA [Canada] CANADA - ENGLISH [Canada] CANADA - FRENCH [France] FRANCE [Italy] ITALY [flag_japan.ashx] JAPAN [flag_newzealand.ashx] NEW ZEALAND [South Africa] SOUTH AFRICA [UK] UNITED KINGDOM
[Revlon Cosmetics] SIGN IN / REGISTER REVLON CARES SHARE: [share-facebook.ashx] [share-twitter.ashx] 0 [Cart] [ColorStay Ultimate Suede Lipstick] [ColorStay Ultimate Suede Lipstick] NEW REVLON COLORSTAY ULTIMATE SUEDE™ LIPSTICK [footer-plus.png] LEARN MORE [footer-plus.png] [footer-explore.ashx] [What's New] [Revlon ColorStay Ultimate Suede Lipstick][Shanghai Collection by Gucci Westman Fall 2012][Revlon Colorstay Whipped™ Crème Makeup][Revlon ColorStay Overtime™ Lengthening Mascara and Revlon® ColorStay™ Smoky Shadow Stick][Expression Experiment][Spotlight Eyelash Curler with LED Technology]
[Revlon Products] [Revlon Categories] [Revlon Lip Products][Revlon Eyes][Revlon Face][Revlon Nails][Revlon Colorsilk][fragrance][beauty tools][Revlon - Brushes]
[Revlon Collections] ColorStay™Revlon PhotoReady™Revlon Age Defying
[Revlon Beauty Lounge] [Revlon - Beyond The Look] Brand AmbassadorsExpert TipsRunway Looks
[title-interactive-tools.ashx] Virtual MakeoverShade Finder
[Revlon Favorites] Brand Ambassadors' PicksAward WinnersMust Haves
[footer-home.ashx] CosmeticsInfo.orgContact UsRevlon GlobalCorporateCommunitySite MapPrivacy PolicyTerms of Use©2011 Revlon. All rights reserved.
No-Script:
Googlesee’s something
like this
#mozinar @JustinGraphitas
andthis..
#mozinar @JustinGraphitas
they cando stufflike this
[logoimage] Menu Full Menu Burgers & Sandwiches Chicken Breakfast Salads Snacks and Sides Beverages McCafé Desserts & Shakes Meal Bundles Favorites Under 400 Dollar Menu Extra Value Menu Extra Value Meals Happy Meals Mighty Kids Meals Food Quality Nutrition See What We’re Made Of Trends & Innovation [file] View all promotions [file] [file] Our History Leadership Our Communities Values In Action Corporate Info News Working Here Training & Education Benefits Our People Careers for Veterans
Free Wi-Fi Gift Cards PlayPlace & Parties
Home Share [E-mail] [Facebook] [Twitter] [Delicious] [Digg] My Meal Builder items [Meet some of the hard-working people dedicated to providing high quality food every day. And get the story behind your McDonald's favorites.]
[Frank Martinez, Potato Supplier]Meet Frank >
[Dirk Giannini, Lettuce Supplier]Meet Dirk >
[Steve Foglesong, Beef Supplier]Meet Steve >
[Jenn Bunger, Potato Supplier]Meet Jenn >
[0.gif] Try it today [0.gif] Find your favorites [0.gif] Discover more [MCD_03.png]Follow [MCD_05.png]Like Corporate • Privacy • Terms & Conditions • Unsubscribe • ©2010-2012 McDonald's. All Rights Reserved "); document.write(""); document.write("");
Googlesee’s something
like this
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
what aboutthe rest of us?
#mozinar @JustinGraphitas
the usual suspects
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
and the worst offender
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
we want stuffthat lookslike this
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
add somecharacter
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
comparison of webfont suppliers
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
font squirrel
http://graphit.as/fontsquirrel
#mozinar @JustinGraphitas
font squirrel
http://graphit.as/fontsquirrel
#mozinar @JustinGraphitas
font squirrel
http://graphit.as/fontsquirrel
download webfonts to use in Photoshop
#mozinar @JustinGraphitas
typecast
http://graphit.as/typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
typecast
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
the panel
#mozinar @JustinGraphitas
the panelwhat the designer wants
Image only
#mozinar @JustinGraphitas
the panelwhat the designer wants
Image only
google seessomethinglike this
Image alt textClothing Shop now
#mozinar @JustinGraphitas
the panelwhat the designer wants what the SEO needs
SEo friendly text
google seessomethinglike this
Image alt textClothing Shop now
#mozinar @JustinGraphitas
google seessomethinglike this
the panelwhat the designer wants what the SEO needs
ClothingFrom laidback tees and classic denim, bodycon silhouettes and cute party wear to everyday basics, – we’ve got something for every occasion!Shop Now
Image alt textClothing Shop now
#mozinar @JustinGraphitas
the panel – roll oversstatic state
#mozinar @JustinGraphitas
the panel – roll oversstatic state mouse over state
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
the panel – roll oversstatic state mouse over state
ClothingFrom laidback tees and classic denim, bodycon silhouettes and cute party wear to everyday basics, – we’ve got something for every occasion!Shop Now
now look at whatGoogle sees
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
navigation
#mozinar @JustinGraphitas
navigationwhat the designer wants
#mozinar @JustinGraphitas
navigationwhat the designer wants
what the SEO might create
new in clothing accessories footwear SALE
jeans trousers skirts shorts view all
tops & shirts trousers & shirts coats & jackets dresses sportswear
#mozinar @JustinGraphitas
navigation
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
navigationwhat the designer wants
Clothingtop & shirtst-shirts <link>, tops <link>, shirts <link>, knitwear <link>, view all
trousers & skirtsjeans <link>, trousers <link>, skirts <link>, shorts <link>, view all <link>
coats & jacketsjackets <link>, coats <link>, gilets <link>, view all <link>
dressespartywear <link>, casual <link>, smart casual <link>, workwear <link>, view all <link>
sportswearswimwear <link>, hoodies <link>, joggers <link>, t-shirts <link>, view all <link>
Google sees
#mozinar @JustinGraphitas
sub panels
#mozinar @JustinGraphitas
sub panelswhat the designer wants
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
sub panelswhat the designer wants
all images
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
sub panelswhat the designer wants
all imagesImage alt textCatwalk to Closet - Get the look Lets Jam Chic chick Rock it Glitzy girl
Google might see this
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
Catwalk to Closet - Get the look
rock it >chic chick >lets jam > glitzy girl >
Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!
Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!
Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!
Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!
category panelsrolling over the product triggers an expandable div
all live text
#mozinar @JustinGraphitas
calls to action/trust signals
#mozinar @JustinGraphitas
calls to action/trust signalswhat the designer wants what the SEO needs
Image only SEo friendly text
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
calls to action/trust signalswhat the designer wants what the SEO needs
google seessomethinglike this
Free DeliveryUK Orders
Image alt textFree Delivery
#mozinar @JustinGraphitas
calls to action/trust signals
live text
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
calls to action/trust signals
live text
something forGoogle to getits hands on!!
RememberFree DeliveryUK orders
#mozinar @JustinGraphitas
banners
#mozinar @JustinGraphitas
bannersimage
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
bannerslive text
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas
wireframe
Text
#mozinar @JustinGraphitas
banners
Text
#mozinar @JustinGraphitas
banners
#mozinar @JustinGraphitas
calls toaction/trustsignals
#mozinar @JustinGraphitas
categorypanels
#mozinar @JustinGraphitas
categorypanels
#mozinar @JustinGraphitas
subcats
#mozinar @JustinGraphitas
Catwalk to Closet - Get the look
rock it >chic chick >lets jam > glitzy girl >
Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!
Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!
Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!
Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!
otherproducts
#mozinar @JustinGraphitas
thehiddengems
Catwalk to Closet - Get the look
rock it >chic chick >lets jam > glitzy girl >
Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!
Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!
Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!
Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!
#mozinar @JustinGraphitas
the!nishedarticle
#mozinar @JustinGraphitas
the!nishedarticle
#mozinar @JustinGraphitas
pro tips andtakeaways
#mozinar @JustinGraphitas
create wireframes the easy way
#mozinar @JustinGraphitas
create wireframes the easy way
http://graphit.as/balsamiq
#mozinar @JustinGraphitas
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
duplicate content
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
duplicate content
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
mobile
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
accessibility
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
language
#mozinar @JustinGraphitas
A /Btestingthe easyway
#mozinar
#mozinar @JustinGraphitas
A /Btestingthe easyway
#mozinar
#mozinar @JustinGraphitas#mozinar @JustinGraphitas
A /B testing the easy way
#mozinar @JustinGraphitas
Q&A Time!
@Jus%nGraphitas
www.graphitas.co.uk
http://seomoz.org/webinars