Designing for the

handheld

@netbramha | aashish solanki

Hi!

I AM a HANDHELD. Younger Brother of the desktop.

Well but smarter!

5 ways to great MOBILE UX

1.  Design for a goal

2. Design for context

3. Design for interaction

4. Design for content

5. KIvSS – Keep It VERY Simple Stupid!

Design for goals 1.  Precise

2. Action-able

3. Track-able

Design for goals

Design for goals

Discounts / more choices

Just plain booking

FLIPBOARD

Design for context

•  Static / Mobile / etc

•  Screen Size/Resolution

•  Form Factor (Mobile, Web, Touch)

•  Input Methods ( Touch, Gestures, Keypad, Trackball, Earplugs, Wheel, Multi-Touch etc)

Design for context

•  Extended capabilities (GPS, Accelometer,

Light, Mic, Camera)

•  Futuristic Capabilities (NFC, Retina Display,

Payment systems )

•  Internet vs No Internet

Design for context

Design for context

Design for interaction

1.  User stories

2. Learning curve

3. Stickiness

4. Accessibility

5. Emotion

Complex but required

intuitive

Minimum tap zone

•  Read vs Scan

•  Text vs Images

•  Video vs Live Stream

•  Ads vs Content

•  Simplicity vs Choice

Design for content

Design for content

Design for content

Android App

KIvSS – Keep It Very Simple Stupid!

Visual clutter

Screen Size

• Focus on core actions

• Know your users

• Use scalable design

Less choice = More action

Lets take a journey

•  Problem

•  Context

•  Users

•  Design

•  Implementation

Discussion & Chalk Board

Thank you

We are hiring, collaborating and ideating.

aashish@netbramha.com or @netbramha