Designing Addicted Products @ Ux London 13
Post on 09-Jun-2015
DESCRIPTIONThe deck of my talk at UX London 2013 on designing addicted products. In a similar way to an addict, we are increasing getting rewards from our consumption of products - we simply have much more than we need. As designers, we can find strategies to cure this addiction or to push for a behavioural change. Still, most of it is in vane. However, What if things themselves can be designed with a goal, which we may not understand or agree with, but that might bring to a long term positive change? What if we shifted perspective and the products themselves were instead addicted to be used - the primary concern of any product from its own perspective? This is the story of Brad and a network of Addicted toasters, an experiment that explores the conversation between a product with its own goal and its owner and the implication coming from this product being part of a network of things and people.
- 1. DESIGNINGADDICTEDPRODUCTSUX LONDON11 APRIL 2013SIMONEREBAUDENGO@FISHANDCHIPSING
2. THE MOST SUSTAINABLE PRODUCT YOUWILL EVER DESIGN IS THE ONETHE WILL NEVER BE PRODUCEDFIRST DAY OF INDUSTRIAL DESIGN 3. WHAT IF MATERIAL SCARCITY WILL OCCUR? 4. FOCUS ON CHANGING RELATIONSHIPSBETWEEN PEOPLE AND PRODUCTS ANDPRODUCTS THEMSELVES 5. WHY ADDICTIONS ARE INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS 6. A state of imbalance/pressureMisadaptation can bring to find an easy and quick solution to problemsHOW DO PEOPLE BECOME ADDICTED? 7. An extremely rewarding activity/substanceSomething which effect can diminish because of tolerance andbrings to withdrawal symptoms when use is reduced or stoppedHOW DO PEOPLE BECOME ADDICTED? 8. ADDICTIVE CHARACTER OF THECOLLECTIVE CONSCIOUSNESSTHE MASS OBSESSION FOR FAME IS MATCHEDBY A COMPULSIVE CONSUMERISM CHARACTERIZEDNOT ONLY BY THE BUILT IN OBSOLENCE OF PRODUCTSBUT ALSO OF THE LIFESTYLES AND MINDSETSW.BURROUGHS, JUNKY 9. aaI WANT MOREINTERNALREWARDEXTERNALPRESSURE 10. aaI WANT MOREINTERNALREWARDEXTERNALPRESSURE 11. experiments in applying a behaviour 12. GIVEN GRANTEDOMNIPRESENTANONYMOUSSTEREOTYPE IN IOT 13. WHAT ELSE COULD HAPPEN IF A PRODUCTIS SOMEHOW SMART AND CONNECTED? 14. A TOASTERS PLEASURE COMESFROM MAKING TOAST 15. PEER PRESSUREBETWEEN PRODUCTS 16. NEEDSTO KNOW 17. NEEDSTO SENSE 18. NEEDS A OWN LANGUAGETO COMMUNICATE 19. what if products could feel peer pressure? 20. STRATEGIES OF AN ADDICTED TOASTERwhat can it do to subtly be used more? 21. STRATEGIES OF AN ADDICTED TOASTERhow could it use other objects around the house? 22. STRATEGIES OF AN ADDICTED TOASTERwhat would it say to other products about its owner? 23. STRATEGIES OF AN ADDICTED TOASTERwhat if it could reach people that may be interested in him? 24. new interactions? 25. Apps to give a digitaluse or toaster metadhoneConvincing via subtlemessages 26. THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE 27. THEY CANNOT BE BOUGHTBUT ARE JUST HOSTED 28. A SERVICE ONLINE TO CHECK AND APPLYTO CONVINCE A TOASTER THAT YOU ARE ANINTERESTING HOST 29. SENT, PLUGGED, AND CONNECTEDBETWEEN THEMSELVES 30. EACH TOASTER HAS ITS OWNPERSONALITY, GOAL ANDCOMMUNICATION CHANNEL 31. WHAT DID TOASTERS SAY? 32. WHAT DID HOSTS SAY? 33. IF NOT SATISFIED THEYCAN ASK TO BE SENTTO A MORE INTERESTING HOST 34. watch the experiment video 35. watch the story of Brad the toaster 36. concluding... 37. IN UK PEOPLE LOVE TOASTERS 38. THERE ARE NEW POSSIBILITIES, NEW RESPONSIBILITIESAND EMERGING COMPLEXITY 39. NOT ONLY DESIGN SUCCESSFUL PRODUCTSTHAT PEOPLE LOVE TO USE 40. BUT MAYBE DESIGN PRODUCT THATSUCCESSFULLY LOVE TO BE USED 41. Thanks!THANKSfirstname.lastname@example.org