design: usability, gamification, augmented and virtual reality

IT for Tourism Services, UniBg 2017-2018

Design: Usability, Gamification, Augmented and Virtual Reality

Design: Usability, Games. Lecture 11, November 21, 2017

IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018

What Are We Talking About Today?

slide 2Design: Usability, Games. Lecture 11, November 21, 2017

1. Design2. Usability3. Graphic Design4. Gamification5. Storytelling6. Augmented Reality7. Virtual Reality


Design



Design In Practice


Suppose you are part of a DMO (Destination Management Organization), or at least work for a DMO –- as I hope you will.When you build your destination’s website -– or app, or any digital communication product -– you may run the risk of producing something that appeals to you, but was in fact notreally designed.You may run the risk of producing something that was notreally meant to perform its task, but only to appeal,like -– as Don Norman’s example goes –- Starck’s Alessi juicer...


Usability?

According to Wikipedia, usability is “the extent to which a product can be usedby specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.”

Design: Usability, Games. Lecture 11, November 21, 2017 slide 5


Usability!

Usability can be technically and informatically measured.In a nutshell, however, your design problem about usability deals with situations where your website’s visitors can not find what they are looking for feel uncertain: “what should I do?” stop and get lost feel like losing control feel exploited



Navigation

According to Wikipedia, web navigation refers to “the process of navigating a network of information resources in the World Wide Web, which is organized as a hypertext or hypermedia.The user interface that is used to do so is called a web browser.A central theme in web design is the development of a web navigation interfacethat maximizes usability.”The first condition to be checked while evaluating the quality of any web navigation is whether a menu is always available in each and every page of the website.Other conditions may also –- or rather should –- be considered.



Breadcrumbs

If you remember a previous slide in this presentation, you know that a situation to be avoided is making your web visitor feel lost while visiting your website.A widely used solution are breadcrumbs.The term comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale.



Kiwi Breadcrumbs

Another navigation tool is the mouse-activated image name.



Graphic Design


The perception users have of a website depends very much on the look-and-feel of its template.

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Logos


The destination’s and the website logo may be very relevant to its brand.And a logo must be graphic! Shapes, not fonts...

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Gamification


If you make people play, they’re going to have fun -– and are more likely to remember you in the future.

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App Gamification


An app made in Oporto advises according to the user’s feeling.

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Storytelling


If you tell a story, you’re more likely to be listened by your audience, and you can well put into your story some recommendations to buy –- or at least to visit.

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BartolomeoColleoni

Bergamo,Colleoni Chapel

Malpaga,Colleoni Castle


Augmented Reality


TripWolf provides augmented reality, itself a sort of gamification. So do others.

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Virtual Reality


To quote Wikipedia once again, “Virtual reality (VR) typically refers to computer technologies that use softwareto generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting),

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and simulate a user's physical presence in this environment,by enabling the user to interact with this space and any objects depicted thereinusing specialized display screens or projectors and other devices.”


Virtual Reality and Reality


design: usability, gamification, augmented and virtual reality

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