Architecture is a reflection of the social, political,

economic and cultural status of a particular region.

By this hypothesis, are we to understand that the expansive glass

facades and gilt-edged interiors are an expression of the local tradition

and people?

While this seems flawed when one looks at the aWhile this seems flawed when one looks at the architecture in our

country today, there is still some relevance. With the advent of mass

communication systems and an overhauled standard of living, men and

women from all over are now participating in the pseudo globalization of

daily activities and the creation of a single set of characteristics that

dene the billions.

Influences Influences overlap and the lines between cultures are blurred - leading to

the formation of a third dimension that is devoid of a contextual

influence. Local heritage seems to have taken a backseat, allowing the

modern movement to steer through the cacophony caused by

conflicting ideologies.

The singularity of this image, howThe singularity of this image, however, has achieved a synergy between

commercial environments across the world, establishing a consistent

dialogue for business practices. But at what cost?

To create highly efcient workspaces that are in tune with local context

and todays necessities, modern utility and design must strike a balance

with the generations of art and architecture this vast country has

witnessed.

PParticipants may translate this brief through the design of a start-up

business centre.

DESIGN TROPHY

a palimpsest . .

a palimpsest . .

JUDGEMENT CRITERIA

Efciency in translating the given theme

Conceptual sketches

Creativity in the organization and conceptualization of workspace

modules Presentation

GUIDELINES

The aThe area of the site may not exceed 2 acres with a ground cover area

of 40%. Height of the project may not exceed 15m.

Relevant bye-laws and other pertinent rules and regulations must be

followed.

PRESENTATION GUIDELINES

A synopsis of maximum 2 A4 sheets may be used to support your

design.

A maximum of 6 A1 sheets mA maximum of 6 A1 sheets maybe be used to present the design.

Choice of sheets and scale of details is left to the discretion of the

participant(s).

Dimensions should be in the metric scale and all written matter and

drawings should be legible.

The sheets should be clearly numbered and the format should clearly

mention ZONASA 2014.

In the format of the sheet on the botIn the format of the sheet on the bottom right hand corner a box of

25mm x 25mm should be provided next to the NASAINDIA logo for

the unique Reverb 2014 registration number of the college that will be

given prior to the convention.

Any mention of the college name on the sheets will lead to immediate

disqualication.

Manually Manually rendered sheets must be scanned at 300x300dpi resolution

and be submitted in a .JPG format in a CD during the convention.

Queries, if any, may be directed to this Email address:

designtrophyreverb14@gmail.com

Contact Information:

Nupur Roy: +919620257912

Varun Y: +919901304038

Design1Design2 option