design triage

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ANGEL ANDERSONEXPERIENCE DIRECTOR, CP+B@ANGEL #UXTRIAGE

THE BATTLEFIELD ART OFDESIGN TRIAGE


3,000

Number of advertisement messages the average American is exposed to

daily.


Amount global corporations spend each year to make their product

seem desirable and to get us to buy them.

$620

billion


Know what you have in common with agencies?

The fight to succeed on the product design battlefield.


We’re launching!

Faster! Faster!


Agencies feel your pain. For our clients we engage in constant battles, on multiple fronts, to deliver work that goes beyond ads to create products, tools, and communities that truly connect people to brands.


We work across all touch points and there’s no rest period so we’ve become masters of triage.


What Is Triage?


Triage From the French Trier, to sort

Produce Sorting

Battlefield Medics

Mass Casualty

Situations


Necessity is themother of invention. War provides many necessities.


X-Ray

Blood Transfusion

Anesthesia

Wartime medical innovations


The design battlefield creates a similar “crucible of combat” that provides the focus & impetus for major advancements in craft, methodology,and design itself.


Design Triage

1. Prioritization

2. Selflessness

3. Mercy Killings

4. Scrappiness

5. Staying

human


Prioritization1

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Triage TagsCasualties are sorted and tagged based on immediate needs and probability of survival.

EXPECTANT

IMMEDIATE

MINOR DELAYED


EXPECTANT

IMMEDIATE

MINORDELAYED


MINORThe walking wounded. Small burns, lacerations, minor fractures.

For us, these are low-impact projects that wont be significantly affected whether you help them or not.


Creating Banner AdsMinor if others are capable.


Forms & Error messagesSmall but NOT Minor if impact is high.


Projects in this group should be addressed, but don’t require you to drop everything.

DELAYEDSurgery may be needed but condition permits delay without risk to life & limb.


We have to wait until the

next fiscal period.

The client needs to sign

the SOW.

We’re getting analytics next

week.

We need a proof of

concept first.

Reasons for delay


IMMEDIATECasualties that require immediate LSI and/or surgery or they will die.

This are the projects that will have significant impact. These really matter and without your help, they will not make it.


EXPECTANTCasualties that are mortally wounded. Death is almost certain.

Critically flawed projects. These are projects that no amount of time and effort can save.


When you work at the intersection of creativity and innovation, some of the projects that cross your path will be too convoluted to succeed.


It’s kinda morbid. If you had time to save them all, you would but instead, you and your team must evaluate what will have the most impact.


Focus.You must withdraw your attention from the other categories so you can make a difference here.


Selflessness2


On a battlefield, the surgeon isn’t swooping in to be the star. The soldier, or in our case the project is the star.


Resist the urge to hunker down in your fox hole and “thin-slice” a solution.


Thin-SlicingCan help us make snap decisions.

BUT it’s easily corrupted by our unconscious prejudices and stereotypes.


DON’T WIRE BLOW:When you blow past asking the right questions and go right into drawing the pictures of potential design solutions.

-Abby Covert


MALKOVICH BIASThe tendency to believe everyone uses technology like you do.

-Andrew Glusman


UX

PM

DevAccount

ECD

1. Leads digital strategy and planning

2. Collaborates in all phases

3. Responsible for the vision, quality and performance of the work.

CORE TEAM

Creative


Collaborative ProcessTHINK

ResearchIdeationVisionModels

CHECKTestingAnalyticsKPI

MAKEPrototypesWireframesCompsCode


Mercy Killings

3


Project euthanasia is a vital skill.


Learn how to say no.


Like this guy.


[Innovation] comes from saying no to 1,000 things a week to make sure we don’t get on the wrong track or try to do too much...

It’s only by saying no that you can concentrate on the things that are really important.

- Steve JobsBusiness Week, Oct. 12, 2004


How to say NO (without getting fired)

Healthy Org

1. Tell the truth

2. Ask

questions

3. Tell stories


How to say NO (without getting fired)

Healthy Org

1. Tell the truth

2. Ask

questions

3. Tell stories

Not-So-Healthy 1. Reflect

Conflict

2. Poison Pill

3. Quit


Scrappiness4


Channel MacGyver.Make awesome happen with what’s on hand.


We can only afford time and budget for wireframes.

- Almost every company at some misguided moment in their history


We can only afford time and budget for wireframes.

- Almost every company at some misguided moment in their history

[ BULLSHIT ]


User insight has never been more fast, easy, and affordable.


Determine the vision1. What is it?

2. Who is it for and what’s their

payoff?

3. Why are we creating it?

4. How does it work?

5. What are the risks?

6. How can we make it successful?

7. Are there other questions?


Create an environment where good UX can happen.


Lean UX? Kanban?


fast

slow

hig

hlo

w

SPEED

FID

ELIT

Y

Paper Prototype

s

Clickable PDFs

PowerPoint

Keynote


Don’t worship at the altar of deliverables. The product is your real deliverable.


Tools for making UX storytelling videos & photos are in your pocket.


Staying Human

5


Find flow in the chaos.


Use your lulls.When things quiet down, give attention to the Delayed and Minor projects.

EXPECTANT

IMMEDIATE

MINOR DELAYED


Stay Inspired.Take steps to re-ignite your passion and stay excited about what you’re doing.


Design Triage

1. Prioritization

2. Selflessness

3. Mercy Killings

4. Scrappiness

5. Staying

human


Thank You.@angel

design triage

Design

design battlefieldcreates

todeliver work

havesignificant impact

triage tagscasualties

flawed projects

lowimpact projectsthat

focus impetus

immediate delayedminortweet