design thinking vs lean startup - which to use, and when
DESCRIPTION
A brief overview of "Design Thinking" as practiced at Stanford's d school, compared to the "Lean Startup" model from the book of the same name by Eric Reis.TRANSCRIPT
DESIGN THINKING vs LEAN THINKING
DESIGN THINKING +
SUPPORTIVE NETWORK
aPAPER TOWELon aSTICK
THE DESIGN
THINKING METHOD
(as practiced at IDEO and taught at Stanford’s d
School)
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
FEEL WHAT THEY FEEL.
" I f I had asked people what they wanted, they would have sa id faster horses.”–probab ly Henry Ford
1. EMPATHIZE
COMMUNICAT ION :
07% Verba l38% Tone o f Vo i ce55% Body Language
1. EMPATHIZE
COMMUNICAT ION :
07% Verba l38% Tone o f Vo i ce55% Body Language
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST
REPEAT
OLD ECONOMYcapability-driven, slow to market, manufacture products, production-focused
OLD ECONOMY
NEW ECONOMY
capability-driven, slow to market, manufacture products, production-focused
outsource production, fast to market, create brands, consumer-focused
ORDERING SHOESwithoutTRYING THEM ON?
THE LEAN STARTUP
(from “The Lean Startup” by Eric Ries)
1 . E N T R E P R E N E U R S A R E E V E RY W H E R E
A human institution designed to create new products and services under conditions of extreme uncertainty.
—Eric Ries, The Lean Startup
“STARTUP”
2 . E N T R E P R E N E U R S H I P I S M A N AG E M E N T
You’re driving a car, not launching a rocket ship.
3 . VA L I DAT E D L E A R N I N G
Startups need to first LEARN HOW to build a sustainable business.
4 . B U I L D , M E A S U R E , L E A R N
Like the Scientific Method for business creation.
5 . I N N OVAT I O N AC C O U N T I N G
Learning is the goal.
InnovationFocus on the “User”Prototype Cheaply Learn Quickly
SIMILARITIES
D E S I G NT H I N K I N G
LE ANT H I N K I N G
Observe to discover unmet needs
Intuitive
GOAL:Solve a Problem
USER:Humans
Begin with the founder’s vision
Analytical
GOAL:Business Model
USER:Customers
DIFFERENCES
DESIGN THINKING vs LEAN THINKING