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  • Design Thinking Pedagogy and Practice Jeanne Liedtka Darden School of Business University of Virginia

  • Defining design thinking a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping, and concurrent business analysis (Lockwood, 2009)

  • What is Design Thinking?

  • Design Thinking Tool Kit process

    Need finding

    Ideation

    Testing

    tools

    Visualization Ethnography Prototyping Co-creation Design of experiments Collaborative sense-

    making and ideation

  • What is?

    Case Study | The Good Kitchen

  • [Design Tool]

    Journey Mapping Traces the journey of a customer as they experience a product or service.

  • Case Study | The Good Kitchen

  • Key Insights Seniors were embarrassed to

    accept government assistance Loss of control over food choices was painful They were lonely eating alone and missed the

    seasonal food of their youth. Workers were bored and unmotivated

    creating the same meals day after day

  • What if ?

  • [Design Tool]

    Co-Creation Inviting key stakeholders into the design process.

  • 14

    Workshop Participants

    Employees of residential

    care centers

    Volunteers

    Municipality officials

    Experts in elderly issues

    Kitchen workers

  • What if this public-service food-delivery organization were a restaurant?

    15

  • Trigger Questions

    kitchen

    cooks

    vehicles

    description

    restaurant

    chefs

    waiters

    menu

    16

  • What wows?

  • The Wow Zone

    18

    What wows?

    Stakeholders want it

    We can do it

    The economics can sustain it

    WOW

  • What works?

  • [Design Tool]

    Prototyping Make it tangible and concrete. Draw a picture, tell a story, take a photo, make a map . . .

  • Case Study | The Good Kitchen

  • If you have professional pride, youll also cook good food. Good food has to come from the heart! Anne Marie Nielsen, Director of The Good Kitchen

    23

  • What are the challenges associated with teaching design thinking?

    Experimental as well as experiential Requires a tolerance for both ambiguity and inefficiency The case method builds bad habits MBAS have not experienced the failure of analytic methodologies

  • Optimism

    Anxiety Project duration

    Credit: Jump Associates, LLC

    Problem Framing

    Iteration / Implementation

    Exploration

    Ideation

    Prototyping

    Emotional Journey

  • Specialization in Design Thinking and Innovation

    http://bit.ly/darden-innovation

    Design Thinking 1: Insights to Inspiration

    Design Thinking 2: Ideas to Action

    The Innovative Workplace

    Advanced Discovery Tools

    Slide Number 1Slide Number 2Defining design thinkingSlide Number 4Design Thinking Tool KitSlide Number 6Slide Number 7Case Study | The Good Kitchen Slide Number 9Case Study | The Good Kitchen Key Insights Slide Number 13Slide Number 14Slide Number 15 Trigger QuestionsSlide Number 17What wows?Slide Number 19Slide Number 20Case Study | The Good Kitchen Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29

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